Designing for the Modern Utility at the SAP for Utilities Conference

  Designing for the Modern Utility at the SAP for Utilities Conference

Conference Showcases Current and Future Initiatives to Support the Industry’s
Key Challenges

Business Wire

HUNTINGTON BEACH, Calif. -- July 17, 2013

The SAP for Utilities North American Conference  will bring together nearly
1,000 utilities professionals to share ideas and best practices that support
the requirements of operating the modern utility. A collaboration of SAP
America, Inc., the Americas’ SAP Users’ Group (ASUG), and The Eventful Group,
SAP for Utilities is a three-day event and community gathering taking place
September 15-17, 2013, in Huntington Beach, California.

“To respond to new customer demands and increased pressure on resource
management, utilities are now able to leverage innovative technologies like
analytics, mobility and cloud solutions,” said Henry Bailey, global vice
president, Utilities Industry Business Solutions, SAP. “These technologies can
help utilities achieve their objectives—but a strategic approach is key to
success. Designing for the modern utility requires clear goals and a roadmap
to achieve them. The SAP for Utilities North American Conference is unique in
the industry, and offers utilities professionals the opportunity to hear from
their colleagues and the SAP utilities community how to best apply new
innovations in technology to help transform their business results.”

The sixth annual event features first-hand knowledge on how SAP solutions have
been successfully implemented at large and small utility organizations with
six tracks of content. In addition, the program offers essential expertise
from the industry's top professionals, innovators, key SAP personnel, and ASUG
members and volunteers with keynote presentations, ASUG-led roundtables, and
interactive workshops. The exhibit floor features leading technology and
service partners, and provides a closer look at select solutions and services
with the Designing the Modern Utility Demo Theaters.

Online registration will remain open until September 13, 2013. For more
information, please visit the conference website at
or call The Eventful Group at 877-411-4675 or 914-509-5354.

The Eventful Group is a worldwide conference producer that is dedicated to
building and galvanizing thriving communities of common interest in two
specialized domains: Enterprise Technology and Enterprise Asset Management.
The company has offices in the US (New York), Australia, South Africa, and
Singapore. To learn more, please visit:

The Americas’ SAP Users’ Group (ASUG®) is the world’s largest independent SAP
users’ group that facilitates knowledge transfer among the community of SAP
and SAP BusinessObjects customers by providing user-driven educational
opportunities, professional networking and a forum that provides insight and
influence to SAP. ASUG represents 140,000 individuals at 3,700 companies in 17
industries. ASUG also operates, the ecosystem’s independent voice
of SAP-related news, information and analysis. To learn more, please visit:

SAP and all SAP logos are trademarks or registered trademarks of SAP AG in
Germany and in several other countries. Business Objects, BusinessObjects and
the Business Objects logo are trademarks or registered trademarks of Business
Objects in the United States and/or other countries. Business Objects is an
SAP company. All other product and service names mentioned are the trademarks
of their respective companies.

SAP Forward-looking Statement

Any statements contained in this document that are not historical facts are
forward-looking statements as defined in the U.S. Private Securities
Litigation Reform Act of 1995. Words such as “anticipate,” “believe,”
“estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,”
“predict,” “should” and “will” and similar expressions as they relate to SAP
are intended to identify such forward-looking statements. SAP undertakes no
obligation to publicly update or revise any forward-looking statements. All
forward-looking statements are subject to various risks and uncertainties that
could cause actual results to differ materially from expectations The factors
that could affect SAP's future financial results are discussed more fully in
SAP's filings with the U.S. Securities and Exchange Commission ("SEC"),
including SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates.


The Eventful Group
Chelsea Gregory, 877-411-4675 or 914-509-5354
Marketing Coordinator
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