Zillow Digs Brings Color Search and Match to iPad App
Users now can browse photos by color, match paint to brighten favorite spaces
SEATTLE, July 17, 2013
SEATTLE, July 17, 2013 /PRNewswire/ --Zillow, Inc. (NASDAQ: Z), the leading
real estate and home-related information marketplace, today added mobile color
search and match to its growing home improvement business, Zillow® Digs™.
Now, from the Zillow Digs iPad® App, consumers can browse photos of more than
100,000 spaces by color family, select virtual paint chips to find additional
photos with those colors and use the app to find real paint colors in stores.
The Zillow Digs iPad App is the first home improvement app that allows users
to filter photos by color and budget, and view related photos for additional
"Zillow Digs now offers consumers a revolutionary new way to find spaces they
love, connect with home improvement professionals who match their style or
locate the perfect paint color. Home improvement professionals spend $6
billion annually in advertising[i], and this new feature gives them a new and
creative way to reach consumers who are expected to spend nearly $150 billion
on home improvement projects this year[ii]," said Spencer Rascoff, Zillow CEO.
Color is an important part of home improvement and is a great way to freshen
up a room or add a focal point. From painting walls to tables and chairs,
selecting the perfect color to reflect personal style and decor often can be a
challenge. Zillow Digs' internally developed color-matching feature teases out
the amount of color in a photo and then looks for the most prevalent colors to
find virtual paint chips that consumers can use to find real colors available
in stores. Now, using the Zillow Digs iPad App, homeowners can get ideas,
discover paint colors and make a dream color a reality.
Zillow Digs launched just five months ago and since then, home improvement
professionals and consumers have contributed more than 49,000 photos to Zillow
Digs, representing 236 percent growth since launch.
Zillow Digs users can browse tens of thousands of photos from Zillow's
database of more than 110 million U.S. homes, or those provided by home
improvement professionals and homeowners, and see Zillow's proprietary Digs
Estimates for the estimated cost of the actual bathrooms and kitchens they are
viewing. They can create, save and share boards of ideas and decor they love,
and browse more than 105,000 boards created by others, comment on photos and
follow people with similar interests. And, they can connect with local home
improvement professionals for help – for free, on iPad and the Web.
About Zillow, Inc.
Zillow, Inc. (NASDAQ: Z) operates the leading real estate and home-related
marketplaces on mobile and the Web, with a complementary portfolio of brands
and products that help people find vital information about homes, and connect
with the best local professionals. Zillow's brands serve the full life cycle
of owning and living in a home: buying, selling, renting, financing,
remodeling and more. In addition, Zillow offers a suite of tools and services
to help local real estate, mortgage, rental and home improvement professionals
manage and market their businesses. Welcoming 55.7 million monthly unique
users, the Zillow, Inc. portfolio includes Zillow.com®, Zillow Mobile, Zillow
Mortgage Marketplace, Zillow Rentals, Zillow Digs™, Postlets®, Diverse
Solutions®, Buyfolio™, Mortech™ and HotPads™. The company is headquartered in
The Zillow logo is available at http://zillow.mediaroom.com/index.php?s=191
Zillow.com, Zillow, Postlets and Diverse Solutions are registered trademarks
of Zillow, Inc.
Buyfolio, Mortech, HotPads and Digs are trademarks of Zillow, Inc.
iPad is a registered trademark of Apple Inc.
[i] Source: Borrell Associates
[ii] Source: Leading Indicator of Remodeling Activity, Remodeling Futures
Program at the Joint Center for Housing Studies of Harvard University, April
SOURCE Zillow, Inc.
Contact: Cynthia Nowak, Zillow.com, 206-757-2788 or email@example.com
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