Nexon Enters into Strategic Partnership with U.S. Social Game Developer SecretNewCo

  Nexon Enters into Strategic Partnership with U.S. Social Game Developer
  SecretNewCo

      Makes Equity Investment and Agrees to Worldwide Publishing Rights

 Extends Nexon’s North American Gaming Presence and Mobile Content Offerings

Business Wire

TOKYO -- July 16, 2013

NEXON Co., Ltd. (“Nexon”) (3659.TO), a worldwide leader in free-to-play online
games, today announced a strategic relationship with SecretNewCo, a
Maryland-based game development studio led by 22-year industry veteran Brian
Reynolds, who until February served as Chief Game Designer of Zynga. Reynolds
also founded Big Huge Games and co-founded Firaxis Games, where he led the
development of critical and commercial hits including Rise of Nations and
Civilization II.

Under the terms of the agreement, Nexon will make a cash equity investment in
SecretNewCo in exchange for a minority stake in the company. Terms of the
investment were not disclosed. The agreement also provides Nexon with
worldwide publishing rights for SecretNewCo’s flagship game, with a working
title of SecretNewGame, a mobile strategic social network game (SNG). In
SecretNewGame, players begin as the leader of a tribe in the Stone Age, and
must guide their civilization through all the ages of human history. Along the
way, players can form alliances, trade with their friends, launch raids on
their enemies and defend against attacks from other players.

“This highly complementary partnership leverages SecretNewCo’s deep expertise
and long track record in developing successful strategic SNGs for Western
tastes and audiences, along with Nexon’s extensive know-how in free-to-play
games, distribution capability and international platform,” said Owen Mahoney,
Chief Financial Officer and Chief Administrative Officer of Nexon. “This
agreement represents a significant milestone for Nexon as we execute against
our strategy to grow our business in key markets in the West. We are excited
to partner with such a well-respected industry veteran as Brian and the
talented SecretNewCo team to bring SecretNewGame to players around the world.”

SecretNewCo was founded in February 2013 by Brian Reynolds. Recognized by PC
Gamer as one of 25 “Game Gods,” Reynolds is widely regarded as one of the
industry’s most talented and creative game designers. As Chief Game Designer
at Zynga, Reynolds was responsible for creating innovative social game
mechanics for Zynga titles and developing new social strategy games including
FrontierVille and CityVille2. He also headed up Zynga East, the Company’s East
Coast presence, in Baltimore. Earlier in his career, Reynolds founded Big Huge
Games and created titles such as Rise of Nations and Rise of Legends. He was
also a founding partner and lead designer at Firaxis Games, where he worked on
hits including Civilization III and Alpha Centauri. His initial fame arose
from his role as lead designer and lead engineer for Civilization II.

“Nexon pioneered the free-to-play model over 15 years ago,” said Brian
Reynolds, founder and Chief Executive Officer of SecretNewCo. “This
partnership lets SecretNewCo tap into Nexon’s proven free-to-play expertise
and resources as we continue to grow our team and scale the reach of our new
game. Nexon shares our focus on developing the best team, most innovative
content and – most importantly – connecting people through fun games.”

The companies expect SecretNewGame to launch worldwide in 2014.

About NEXON Co., Ltd. http://company.nexon.co.jp/

NEXON Co., Ltd. (“Nexon”) (3659.TO) is a worldwide leader in free-to-play
online games. Founded in Korea in 1994, Nexon developed one of the world's
first graphics-based massively multiplayer online games. Nexon also pioneered
the concept of microtransactions and the free-to-play business model, setting
a new standard in which play is free, and users have the option to purchase
in-game items to enhance their experience. Nexon currently services more than
60 online games in more than 100 countries and since its founding, Nexon has
generated more than 1.3 billion player registrations. The Company is
headquartered in Tokyo, Japan and its shares are listed on the Tokyo Stock
Exchange.

About SecretNewCo www.secretnewco.com

SecretNewCo specializes in social and strategy games for mobile and tablet
platforms. Founded in 2013 by Brian Reynolds and his crew of talented
veterans, SecretNewCo creates games by playing them. We build prototypes and
play and improve them constantly until we love playing them ourselves – we
know you won’t love our game until we love it. SecretNewCo is represented by
Ophir Lupu of United Talent Agency.

Contact:

For Nexon
Owen Mahoney, Chief Financial Officer
+813-3-3523-7910
or
Greg Melchior, Corp PR
+813-3523-7919
or
For SecretNewCo
Tim Train, Chief Operating Officer
info@secretnewco.com
 
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