BT Selects Apperian to Power Its New Mobile Application Management Solution

BT Selects Apperian to Power Its New Mobile Application Management Solution 
BT Mobile Application Management Delivers Complete Mobile App
Lifecycle Management Solution for BT Enterprise Customers 
BOSTON, MA -- (Marketwired) -- 07/17/13 --   Apperian, Inc., the
enterprise mobile application management (MAM) pioneer, today
announced that BT, one of the world's leading providers of
communications solutions and services, is launching BT Mobile
Application Management powered by Apperian. This new solution comes
as a key part of BT's Enterprise Mobility Portfolio to coincide with
the launch of its BYOD campaign -- Beyond Your Device. With Apperian,
BT intends to support its enterprise customers in their pursuit of
transformation through mobility, by providing them with capabilities
to deploy enterprise applications on corporate or employee-owned
mobile devices through a familiar consumer style app store
BT Mobile Application Management lets enterprises authenticate,
secure, manage and deploy mobile apps through an easy-to-use portal.
As a result, employees are able to easily find and access mobile apps
through private and enterprise branded app stores. By integrating
with enterprise security authentication systems, the BT solution is
designed to ensure that only the right apps are offered to the right
employees, thus creating a more productive workforce. The solution
also protects and manages mobile apps and data without installing
intrusive technology on users' devices, making it suitable for both
corporate and employee-owned mobile devices. 
BT selected Apperian's award-winning enterprise mobile app management
(MAM) platform because of the breadth and depth of capabilities for
enabling enterprises to manage the complete lifecycle of corporate
mobile apps. Apperian also brings a strong track record empowering
global enterprises to protect and manage mobile apps and data without
requiring intrusive and excessive technology on users' devices. This
unique approach makes it easy for organizations to roll out their
mobile enterprise strategy with a seamless user experience, ensuring
the highest level of user adoption. Under the terms of the agreement,
BT will offer Mobile Application Management services from Apperian to
its customers worldwide. 
"BYOD is changing the enterprise mobility landscape," said Jonathan
Brasnett, head of global mobility capability at BT Global Services.
"Demand for enterprise apps is growing. By adding mobile application
management from Apperian into our portfolio, we can help our
customers take full advantage of the benefits that mobile apps can
provide to workers. This solution helps our customers securely manage
mobility at the app level and eliminate complexity and the need for
additional infrastructure." 
"Mobile app utilization in the enterprise continues to skyrocket and
organizations now need to be thinking about their mobile app strategy
and new ways to ensure adoption," said David Patrick, CEO at
Apperian. "Adding Apperian's solution to its Managed Mobility
portfolio complements BT's device management solutions by allowing
its enterprise customers to focus on managing the individual apps of
interest. It also helps them take full advantage of the potential
business opportunities that arise as a result of the growing trend of
enterprise mobile apps." 
About Apperian 
Apperian is the leading provider of mobile application management
(MAM) technology. The company's EASE platform delivers enterprise
mobility services that enable many of the world's largest
corporations to securely manage the full lifecycle of mobile apps for
iOS, Android and Blackberry. Apperian is empowering the liberated
enterprise to support the BYOD revolution by letting employees
leverage personal tablets and smartphones to increase productivity.
Headquartered in Boston, Apperian has been named one of the Top
Places to Work by the Boston Globe and continues to get recognised by
the industry for its unique and innovative approach to mobile
application management. 
Apperian, EASE, Mobility Transformed and Epicenter are trademarks of
Apperian, Inc. in the United States and other countries. Other
company and product names may be trademarks of their respective
For more information about Apperian Inc. and its technology, please
visit or follow the company on Twitter at @Apperian. 
About BT 
BT is one of the world's leading providers of communications services
and solutions, serving customers in more than 170 countries. Its
principal activities include the provision of networked IT services
globally; local, national and international telecommunications
services to its customers for use at home, at work and on the move;
broadband and internet products and services and converged
fixed/mobile products and services. BT consists principally of four
lines of business: BT Global Services, BT Retail, BT Wholesale and
In the year ended 31 March 2013, BT Group's revenue was GBP  18,017m
with profit before taxation of GBP  2,501m. 
British Telecommunications plc (BT) is a wholly-owned subsidiary of
BT Group plc and encompasses virtually all businesses and assets of
the BT Group. BT Group plc is listed on stock exchanges in London and
New York.  
For more information, visit 
Media Contact 
Caitlin Leddy 
SHIFT Communications
+1 (617) 779-1830 
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