HP Helps DreamWorks Animation's "Turbo" Race Into Theaters

HP Helps DreamWorks Animation's "Turbo" Race Into Theaters 
HP Technology Delivers New Levels of Imagery and Power to
Computer-Animated Film Production 
PALO ALTO, CA -- (Marketwired) -- 07/17/13 --  HP (NYSE: HPQ) today
announced that DreamWorks Animation (NASDAQ: DWA) used HP technology
to develop cutting-edge animation for its latest film, "Turbo," which
debuts in theaters today. 
HP Converged Infrastructure technology spanning servers, storage,
networking, services and management software; HP Converged Cloud; and
HP Workstations and printers helped DreamWorks Animation process
massive amounts of data, creating new levels of imagery and powering
innovative computer graphics (CG) animated movie-making techniques.  
"DreamWorks Animation's strategic alliance with HP ensured that we
had the high-performance computing, continuous availability and
streamlined management capabilities needed to accurately depict
Turbo's dream of becoming the world's fastest racer," said Derek
Chan, head of Technology Global Operations, DreamWorks Animation.
"HP's advanced Converged Infrastructure portfolio enabled our artists
and engineers to create the highest-quality picture possible." 
HP Workstations, HP Networking enable efficiency
Animation tapped the power of HP Z Workstations to recreate the
thrill of the Indy 500, with a snail traveling 220 miles per hour and
more than 500,000 crowd characters filling a replica of the
Indianapolis Motor Speedway. 
HP Z800 and Z820 Workstations, powered by Intel(R) Sandy Bridge
Xeon(R) E5 processors, enabled artists to execute iterations 50
percent faster than previous workstations and develop increasingly
complex camera angles and special effects. When not in use by
creative teams, workstation processing power was used to run
nighttime rendering jobs, contributing to the millions of compute
hours needed to produce the movie.  
Integrated with HP Workstations, HP Remote Graphics Software -- a
free HP Workstation tool -- enabled animators to collaborate more
efficiently across geographies by viewing ideas and assets on a
single display.  
HP FlexNetwork architecture solutions enabled DreamWorks Animation to
increase performance, reduce latency between global studio locations
and provide constant availability to support faster rendering and
review times while boosting animator productivity.  
HP Networking provided animators with access to a central repository
of assets, simplifying collaboration by allowing artists to easily
share and retrieve resources across all locations. In addition, the
highly reliable network infrastructure allows creative teams to work
anytime from anywhere, with production spread across studios from
Glendale and Redwood City, Calif., to Bangalore, India.  
HP Converged Cloud services and servers boost processing power,
 The production of "Turbo" required 75 million render
hours to create fully realized images, including 32 Indy 500 race
cars and 32 million crowd character instances, the most of any
DreamWorks Animation film to date.  
DreamWorks Animation utilized HP Enterprise Cloud Services to provide
a robust, scalable, cloud-based infrastructure that offers the
additional compute power needed to render the 10 CG films that are in
production at any given time. HP Enterprise Cloud Services, part of
the HP Converged Cloud portfolio, enables DreamWorks Animation to
meet growing business needs while remaining within its existing data
center footprint. 
To handle the rendering demands of "Turbo," DreamWorks Animation
relied on the high-performance computing capabilities of HP ProLiant
Generation 8 (Gen8) servers. HP ProLiant Gen8 servers increased
render throughput by approximately 40 percent and performance per
watt by approximately 42 percent,(1) allowing DreamWorks Animation to
render an average of 500,000 jobs a day to ensure that the studio had
the compute power to complete the production on time. 
HP delivers comprehensive technology solutions 
 The breadth of HP's
portfolio provides DreamWorks Animation with comprehensive technology
solutions, enhancing each aspect of production, including:  

--  Reliable application performance through HP 3PAR StoreServ Storage,
    creating a storage infrastructure for critical production pipeline
    tools. Secondary HP 3PAR StoreServ arrays provide disaster-recovery
    capabilities to keep operations up and running.
--  Secured archiving with HP StoreAll 9730 Storage allows artists and
    engineers to protect and conveniently access the 230 terabytes of
    files that make up "Turbo," in addition to the studio's other films
    and production assets.
--  Simplified network management with the HP Intelligent Resilient
    Framework (IRF) enables the studio to manage multiple article network
    switches and configure redundancy without unwanted downtime.
--  Increased data center density and flexibility with HP BladeSystem
    c7000, allowing engineers to smoothly implement next-generation
    servers with minimal disruption.
--  Improved color accuracy and consistency across workstations and
    printers with HP DreamColor displays to simplify creative decision
    making without the need for specially designed color rooms.
--  Reduced print management complexity and improved workflow processes
    with HP Managed Print Services, which leverage integrated monitoring
    software to enable DreamWorks Animation to anticipate future resource
    demands, accelerate business and quickly remediate technical issues.

HP's premier EMEA client event, HP Discover, takes place Dec. 10-12 in
Barcelona, Spain. 
About HP
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meaningful impact on people, businesses, governments and society. The
world's largest technology company, HP brings together a portfolio
that spans printing, personal computing, software, services and IT
infrastructure to solve customer problems. More information about HP
is available at http://www.hp.com. 
(1) Based on HP and DreamWorks Animation internal engineering.  
Intel and Xeon are trademarks of Intel Corporation in the U.S. and
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Editorial contact 
Dayna Fried
+1 949 422 7206 
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