Cypress Accelerates Designs for Apple’s All-Digital Lightning Connector With New Development Kit for iPhone, iPad and iPod

  Cypress Accelerates Designs for Apple’s All-Digital Lightning Connector With
  New Development Kit for iPhone, iPad and iPod Audio Accessories

  Comprehensive, Proven PSoC^® 3-Based Kit Offers Industry’s Fastest Path To
       Deliver Bit-Perfect Digital Audio to Music and Consumer Products

Business Wire

SAN JOSE, Calif. -- July 17, 2013

Cypress Semiconductor Corp. (Nasdaq: CY) today announced the availability of a
new development kit that speeds design of digital audio accessories for
Apple’s iPhone, iPad, and iPod products. The CY8CKIT-033A PSoC^® 3 MFi Digital
Audio Development Kit for Lightning includes license-free reference hardware,
firmware, and iOS app software, providing the tools to develop MFi (Made for
iPod | iPhone | iPad) digital audio accessories that are fully compatible with
Apple’s all-digital Lightning connector, which is used for iPhone 5, iPad mini
and other new Apple products. The comprehensive reference design enables the
quickest path for MFi program licensees to develop consumer products such as
speaker docks, headphones and game controllers, as well as music creation
devices such as keyboards, mixers, guitar interfaces, microphones, MIDI
controllers, and DJ turntables.

The consumer and professional audio markets demand bit-perfect quality, and
the Lightning connector advances this trend by upgrading audio from analog to
digital. Additionally, accessory developers must design at a breakneck pace to
keep up with Apple’s product and software releases. Cypress’s reference design
connects PSoC 3 to Apple devices instantly to enable developers to bring
concepts to production within a matter of months. The solution is compatible
with both Apple’s Lightning and 30-pin dock connectors, and with Cypress’s
patent-pending USB audio clock synchronization and recovery scheme, PSoC 3
ensures bit-perfect audio with minimal external components at multiple sample
rates (at standard intervals up to 24-bit audio, 48-kHz or 96-kHz sampling
rate).

“With the Cypress PSoC 3 MFi Digital Audio solution, Avid was able to bring
our Fast Track Solo and Duo MFi products from a concept on paper to full
production in less than six months,” said Bruce Yaung, Vice President of
Supply and Hardware Technologies at Avid Technology. “Not only was their
development kit helpful from a time-to-market perspective, but it delivered
the studio-grade digital audio quality our customers expect from Avid
products.”

“The PSoC 3 MFi Digital Audio solution is the de facto standard in the music
industry, and the shift from analog to digital audio further strengthens
PSoC’s position in the consumer audio market,” said Leon Tan, marketing
manager for Cypress’s MFi and consumer solutions. “With this new PSoC 3
development kit, our customers can quickly implement the Apple MFi protocol
and bring bit-perfect digital audio quality to consumer audio applications at
an affordable price. By accelerating development of accessories compatible
with the new all-digital Lightning connector, we are enabling continued
expansion of Apple’s ever-growing and evolving ecosystem of iOS devices.”

The CY8CKIT-033A kit works with any Core Audio or Core MIDI (Musical
Instrument Digital Interface) iOS app, including Apple’sGarageBand, and music
streaming apps like Pandora and Spotify. To jumpstart development with the
Apple External Accessory framework, the kit comes with Cypress’s EA Console
example iOS app, enabling bidirectional communication between apps and
accessories attached to an Apple device. For example, EA Console can be used
to deliver firmware upgrades from the Apple device to a connected accessory.
The PSoC 3 MFi Digital Audio solution integrates Cypress’s market-leading
CapSense^® solution for capacitive touch-sensing buttons, sliders and
proximity sensing to enhance the end products’ user interface and aesthetic
appeal. More information on the kit and a video demonstration are available at
www.cypress.com/go/cy8ckit-033A.

Availability and Photo

The CY8CKIT-033A PSoC 3 MFi Digital Audio Development Kit for Lightning is now
available to licensees of Apple's MFi program through Apple’s authorized MFi
component distributor for $199. For more information on the MFi program,
visithttp://developer.apple.com/MFi.

A photo of the new kit is available at www.cypress.com/go/CY8CKIT-033Aphoto.

MCUs Can’t. PSoC Can.

PSoC devices employ a highly configurable system-on-chip architecture for
embedded control design, offering a flash-based equivalent of a
field-programmable ASIC without lead-time or NRE penalties. PSoC devices
integrate configurable analog and digital circuits, controlled by an on-chip
microcontroller, providing both enhanced design revision capability and
component count savings. A single PSoC device can integrate as many as 100
peripheral functions saving customers design time, board space and power
consumption while improving system quality and reducing system cost.

The flexible PSoC resources allow designers to future-proof their products by
enabling firmware-based changes during design, validation, production, and
even in the field.The unique PSoC flexibility shortens design cycle time and
allows for late-breaking feature enhancements. All PSoC devices are also
dynamically reconfigurable, enabling designers to morph internal resources
on-the-fly, utilizing fewer components to perform a given task. More
information about PSoC products is available at www.cypress.com/psoc and free
online training is at www.cypress.com/psoctraining.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that
provide customers with rapid time-to-market and exceptional system value.
Cypress offerings include the flagship PSoC 1, PSoC 3, PSoC 4, and PSoC 5
programmable system-on-chip families. Cypress is the world leader in
capacitive user interface solutions including CapSense^® touch sensing,
TrueTouch^® touchscreens, and trackpad solutions for notebook PCs and
peripherals. Cypress is the world leader in USB controllers, which enhance
connectivity and performance in a wide range of consumer and industrial
products. Cypress is also the world leader in SRAM and nonvolatile RAM
memories. Cypress serves numerous major markets, including consumer, mobile
handsets, computation, data communications, automotive, industrial, and
military. Cypress trades on the NASDAQ Global Select Market under the ticker
symbol CY. Visit Cypress online at www.cypress.com.

Cypress, the Cypress logo, PSoC, CapSense, and TrueTouch are registered
trademarks of Cypress Semiconductor Corp. Apple, iPhone, and iPod are
trademarks of Apple Inc., registered in the U.S. and other countries. iPad is
a trademark of Apple Inc. All other trademarks are property of their owners.

Contact:

Cypress PR
Samer Bahou, 408-232-4552
samer.bahou@cypress.com
 
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