j2 Global's Annual Mid-Year Small Business Report Card: How SMBs Get Work Done

j2 Global's Annual Mid-Year Small Business Report Card: How SMBs Get Work Done 
More SMBs Will Take a Vacation This Year, but Nearly Two Thirds of
Them Admit to Doing Work Poolside 
LOS ANGELES, CA -- (Marketwired) -- 07/17/13 --  Small business
owners around the country are grabbing their shades this summer as
business sentiment calls for a sunny forecast for the rest of the
year. The majority of those polled in a new j2 Global (NASDAQ: JCOM)
survey (88 percent) are optimistic about their businesses' growth for
the remainder of 2013, compared to 76 percent last year. Click here
for an infographic of the survey results. 
Small businesses are gaining more than just optimism this year. The
annual j2 Global Small Business Mid-Year Survey, conducted by j2
Global, Inc (see description of the survey below) -- to which more
than 2,500 small business owners and employees in the United States
who are eVoice(R), eFax(R), and Campaigner(R) customers responded --
reveals additional insights into the forecast for the rest of 2013.
Savvy small businesses are also gaining mobility, embracing mobile
technology and cloud services to keep their businesses running. In
fact, 53 percent could see themselves working entirely from an iPad
(R) or tablet within the next year.  
"The modern workforce is more mobile than ever. And whether it's in
the office, on the train, or on the couch, small business owners are
pushing forward with increasing optimism," says Mike Pugh, Vice
President of Marketing for j2 Global. "Cloud and mobile solutions are
a catalyst within these small businesses, allowing them to work hard,
but on their own terms. Tech-savvy owners are forecasting a bright
future as they lead the charge in technology adoption and push us
toward a more nimble and productive mobile economy."  
Vacation, Staycation, or Workcation? 
 Vacations are on the rise: 63
percent of those surveyed have committed to take one vacation this
summer, while in a similar survey conducted by j2 Global in 2012,
only about half (54 percent) of small business owners planned to take
a vacation. Getting away doesn't mean leaving work behind, however,
as nearly two-thirds (65 percent) of those who are taking a vacation
plan to bring their work along with them.  
Hardest working is Generation X, with 43 percent of those ages 34-48
planning to work during vacation, compared to only 34 percent of
Millennials (age 33 or younger). Boomers (ages 49-67) fall right in
the middle, with 40 percent planning to work during vacation this
year.  
The new productivity hotspot: on a train, on a plane...
 When working
outside the traditional office, more than one in three (34 percent)
small business owners say they're most productive while commuting to
and from work -- whether their commute is in the car, bus or on a
plane. That's good news for the more than one in four (27 percent)
respondents who travel at least once a month for business. Outside
the office, women consider downtime their prime work time as TV
provides background noise for catching up on email: 32 percent of
women say they are most productive outside the office while relaxing
or watching TV, compared to just 27 percent of men. 
Look Out Social Media: The King is Back!
 Small businesses still cite
email marketing as their top tool for their 2013 marketing
strategies. Search engine optimization (SEO) is a close second, but
down from its No. 1 spot in 2012. Social media may be on the decline
as well -- 14 percent saw it as the least important business
marketing strategy in 2012, while this year a third of small
businesses (33 percent) put social media in their bottom two
priorities. Email's steady marketing presence is mirrored in a recent
report conducted by Custora, a marketing analytics platform. The
company's customer acquisition report shows that customer acquisition
through email marketing has quadrupled in four years, beating out
Facebook and Twitter combined.(1)  
Back to the Basics
 In addition to email's lead in marketing
initiatives, email is also the No. 1 mobile phone activity for small
businesses, but it barely beats out the mobile phones' traditional
use - regular phone calls. While some industries are getting back to
the basics, mobile business app usage is up over all--34 percent of
those surveyed use five to 10 apps for business on a daily basis,
compared with only 17 percent last year. Mobile productivity varies
across industries as well:  


 
--  Restaurant: 40 percent of restaurant owners spend the bulk of their
    time using business apps for activities such as faxing or tracking
    hours.
--  Marketing and Advertising: 30 percent of these creative professionals
    rank business apps like scanning or billing in their top two mobile
    activities during business hours.
--  Real Estate and Mortgage: Traditionally an on-the-go profession, 47
    percent of respondents in the real estate and mortgage industry stay
    productive out of the office using five or more apps daily. Twenty-two
    percent spend the majority of their mobile time texting.

  
The Ever Optimistic Youth: Millennials Make Their Mark
 As businesses
are more optimistic than ever, Millennials remain the most optimistic
generation, with 94 percent optimistic for business growth this year,
up from 85 percent last year. Optimism decreases with age, but is up
across all generations: 91 percent of Gen X and 87 percent of boomers
are optimistic--up from 81 percent and 71 percent, respectively, last
year. 
As optimism for business profits increases, so may hiring trends.
When it comes to which generation small businesses are most likely to
hire in the coming year, 43 percent look to Millennials first; 30
percent would pick Gen X; and 4 percent, Boomers.  
An infographic showing results of the survey is available here. 
Complete results of the j2 Global Small Business Opinion Survey are
available here.  
About the j2 Global Mid-Year Small Business Survey - 2013
 Between
June 12 and June 25, 2013, 2,536 small business professionals
responded to an email invitation from j2 Global to eVoice, eFax, and
Campaigner customers to participate in an online survey about hot
topics such as the use of iPads and apps, optimism in company's
growth, mobile productivity, and summer vacation plans. The margin of
error is +/- 1.95 percentage points. The statistical figures provided
herein may have been rounded up or down.  
About j2 Global
 j2 Global, Inc. (NASDAQGS: JCOM) provides Internet
services through its two divisions: Business Cloud Services and
Digital Media. The Business Cloud Services Division offers Internet
fax, virtual phone, hosted email, email marketing, online backup,
unified communications and CRM solutions. It markets its services
principally under the brand names eFax(R), eVoice(R), FuseMail(R),
Campaigner(R), KeepItSafe(R) and Onebox(R) and operates a messaging
network spanning 49 countries on six continents. The Digital Media
Division consists of Ziff Davis Inc., which offers technology, gaming
and lifestyle content through its digital properties which include
PCMag.com, IGN.com, AskMen.com, Toolbox.com and others. Ziff Davis
also operates BuyerBase, an advanced digital ad targeting platform
and Ziff Davis B2B, a leading provider of research to enterprise
buyers and leads to IT vendors. As of December 31, 2012, j2 had
achieved 17 consecutive fiscal years of revenue growth. For more
information about j2, please visit www.j2global.com. 
iPad (R) is a registered trademark of Apple Inc., registered in the
U.S. and other countries. 
(1) [Source:
http://blog.custora.com/2013/06/e-commerce-customer-acquisition-snapshot/]
. 
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2359348 
Press contact:
Bill Threlkeld
Senior Manager, Public Relations 
pr@j2global.com 
 
 
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