Topical Advertising Channel Taykey Announces $6 Million In New Financing, Adds To Executive Team

Topical Advertising Channel Taykey Announces $6 Million In New Financing, Adds
                              To Executive Team

PR Newswire

NEW YORK, July 17, 2013

NEW YORK, July 17, 2013 /PRNewswire/ -- Topical Advertising channel Taykey
today announced that venture firm Tenaya Capital has joined existing investors
Sequoia Capital, SoftBank Capital, and Marker to together provide $6 million
in additional financing to support the company's rapid pace of growth. All
existing investors participated in this round, the company's third.

With over 100 campaigns run to date in 2013 and over 50% of the client base
repeat clients, Taykey's revenue is projected to exceed 8 figures,
representing 300% growth over 2012. Taykey's founder and CEO, Amit Avner,
said, "As we approach profitability this year, we determined that the time was
right to take a small investment to enable us to expand our personnel and fuel
even more rapid growth in the near term. Our success is demonstrated by the
caliber of the talent we are bringing into the company from some of the best
companies in the industry."

Taykey will immediately expand its executive ranks with two key hires.

Adam Klee joins the company as VP of Media Operations, overseeing Client
Services, Technical Account Management, and Ad Operations teams for the
company. Adam was most recently with Google and was VP of Client Services at
AdMeld.

Joining as VP of Finance is Carmit Tevet-Kuzy, who was until recently Director
of Finance at DG's MediaMinds, where she established financial controls across
US and Israeli operations.

Taykey is also hiring on its sales, engineering, ad operations, and product
teams.

Of the new financing, Douglas Leone, General Partner of Sequoia Capital said,
"Taykey is creating a new channel for advertising to enable brands to be agile
and responsive to what their audience is paying attention to in real time.
Their revenue and talent growth in the last year proves the market's desire
for topical advertising. We couldn't be happier to continue our support."

This brings Taykey's total funding to date to $17 million.

About Taykey

Taykey (www.taykey.com), founded in 2009 and based in New York and Israel, is
backed by funding from Sequoia Capital, SoftBank Capital, Marker and Tenaya
Capital. Taykey's mission is to make brands more real-time by delivering ads
based on what is topical for their audiences. Taykey's patent-pending
technology harnesses deep insight into content as it emerges across various
social media platforms to identify audiences' real-time interests. Using
real-time data and an innovative, patent-pending algorithm, Taykey's media
buying platform helps brands deliver advertising more effectively.

SOURCE Taykey

Website: http://www.taykey.com
Contact: Laura Mills, Ogilvy Public Relations, 212.880.5305,
Laura.Mills@Ogilvy.com