Protective Life Launches Online Newsroom

  Protective Life Launches Online Newsroom

          New tool provides enhanced resources to serve media needs

Business Wire

BIRMINGHAM, Ala. -- July 17, 2013

Protective Life Corporation (NYSE: PL) today announced that it has launched a
new online newsroom on its website, www.protective.com. The newsroom will
provide journalists with relevant and updated news and information in a
concise, easy-to-navigate format.

“Protective is a dynamic, evolving competitor in the insurance, retirement and
asset protection product marketplace,” said Frank Sottosanti, chief marketing
officer for Protective. “The new online newsroom allows us to establish a
central resource to disseminate ongoing news and information with the media,
while also increasing our ability to provide journalists easy access to items
to either create or round out a story.”

The service, which can be found at newsroom.protective.com, allows members of
the media to have company news and updates sent directly to them via e-mail
and RSS feeds. It also includes resources such as news releases, press kit
information, executive biographies and multimedia content. There are links to
Protective’s online Investor Relations page, and its social media channels on
Facebook, Twitter, YouTube and LinkedIn.

For more information on Protective Life Corporation, please visit the
corporate website at www.protective.com or the newsroom at
newsroom.protective.com.

ABOUT PROTECTIVE LIFE CORPORATION

Headquartered in Birmingham, Ala., Protective Life Corporation (NYSE:PL) is a
financial services holding company. The company’s primary subsidiary was
established in 1907 and today still exhibits the steadfast commitment to
provide a valuable portfolio of protection and retirement products to millions
of insured. The company employs more than 2,300 employees with offices
throughout the U.S. It has annual revenues of approximately $3.6 billion and
as of Dec. 31, 2012, had assets of approximately $57.4 billion.

Contact:

Protective Life Corporation
Jennefer Meyer, 205-420-8409
External Communications
jennefer.meyer@protective.com
 
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