Pure Technologies Announces New Work Worth US$4.8 Million

CALGARY, July 17, 2013 /CNW/ - Pure Technologies Ltd. ("Pure" or the 
"Company") (TSX: PUR) announced today that its wholly-owned subsidiary, Pure 
Technologies US Inc.("Pure U.S."), has been awarded new work worth 
approximately US$4.8 million by the Board of County Commissioners of 
Miami-Dade Water and Sewer Department ("WASD"). 
Pure U.S. will provide inspection and monitoring services on a portion of 
WASD's water and wastewater system comprised of prestressed concrete cylinder 
pipes. The inspection and monitoring services will utilize a range of Pure's 
patented leak detection and condition assessment technologies including its 
PipeDiver®, SmartBall® and SoundPrint® Acoustic Fibre-Optic monitoring 
The new work is expected to commence in the fourth quarter of 2013 and is for 
a period of approximately one year. 
Prior announced work for WASD can be found here: 
About Pure Technologies Ltd. 
Pure Technologies Ltd. is an international asset management technology and 
services company which has developed patented technologies for inspection, 
monitoring and management of critical infrastructure around the world. Pure's 
business model incorporates four distinct but complementary business streams: 

    --  Sales of proprietary monitoring technologies for pipelines,
        bridges and structures (SoundPrint®, SoundPrint® AFO);
    --  Recurring revenue from data analysis and site maintenance for
        these technologies, and from technology licensing;
    --  Premium technical services including
        pipeline inspection,
        leak detection
        condition assessment
        (PureEM™, SmartBall®, Sahara®, PipeDiver®,
        PureRobotics™, PureMFL™);
    --  Specialized engineering services in areas related to asset
        management, primarily in the area of pipeline condition
        assessment for water and wastewater infrastructure (Openaka
        Corp., Price Brothers UK Ltd, and Jason Consultants).

Forward-Looking Statements

This release contains forward-looking statements. Forward-looking statements, 
without limitation, may contain the words "believes", "expects", 
"anticipates", "estimates", "intends", "plans", or similar expressions. 
Forward-looking statements are not guarantees of future performance. They 
involve risks, uncertainties and assumptions and the Company's actual results 
could differ materially from those anticipated. Forward-looking statements are 
based on the opinions and estimates of Management at the date the statements 
are made, and are subject to a variety of risks and uncertainties and other 
factors that could cause actual events or results to differ materially from 
those projected in the forward-looking statements. In the context of any 
forward-looking information please refer to risk factors detailed in, as well 
as other information contained in, the Company's filings with Securities 
Regulators (www.sedar.com).

® Registered Trademarks, property of Pure Technologies Ltd.

"The TSX has not reviewed and does not accept responsibility for the adequacy 
or accuracy of this release"

To find out more about Pure Technologies Ltd. (TSX: PUR), visit our  website 
atwww.puretechltd.com. Or contact James E. Paulson, Chairman, Karen Keebler, 
Chief Financial  Officer or Paul Moon, Investor Relations at (403) 266-6794 or 
e-mail  toinvestor.relations@puretechltd.com.

SOURCE: Pure Technologies Ltd.

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CO: Pure Technologies Ltd.
ST: Alberta

-0- Jul/17/2013 13:00 GMT

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