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SLEEKER BEERS - Cool Beer Brewing Company Launches Beers in Rexam SLEEK® Cans

SLEEKER BEERS - Cool Beer Brewing Company Launches Beers in Rexam SLEEK® Cans 
Stonewall Light and Millennium Buzz Now Available in Unique Package 
TORONTO, July 16, 2013 /CNW/ - Cool Beer Brewing Co. Incorporated 
One of Ontario's fastest growing regional breweries, Cool Beer Brewing 
Company, has launched two of its flagship beers - Stonewall Light and 
Millennium Buzz - in distinctive SLEEK® cans from Rexam. 
Rexam's SLEEK cans contain the same amount of beer as regular 355mL cans but 
the SLEEK cans are thinner, taller and, well…SLEEKER. Cool Brewery carefully 
chose Rexam's SLEEK cans because the unique size and shape makes them stand 
out from regular beer cans. 
"Cans are one of the fastest growing segments in the Canadian beer market," 
said Andrew Costa, Marketing Manager for Cool Brewery. "We have been very 
patient to choose a very unique can to properly present and pour our 
affordable award winning beers. Rexam's distinctive SLEEK can allows our beers 
to pour more fluidly and our customers say they prefer the feel of the SLEEK 
can in their hands. We wanted a beer can that was different from the other 
breweries and Rexam delivered" he concluded. 
Cool Brewery will also benefit from the advantages aluminum beer cans deliver 
such as durability, portability and UV barrier protection to preserve 
freshness. In addition, cans have a recycle rate of more than double other 
beverage packages. 
Rich Grimley, president and CEO, Rexam BCNA, says the SLEEK can is a great 
choice to broaden retail appeal for Cool Beer. "Our 355mL SLEEK can is the 
perfect packaging solution, enabling the brand to attract attention on store 
shelves with colorful, reflective graphics while delivering superior 
recycling, filling, distribution and retail display economics." 
Cool's Millennium Buzz beer is the only all natural hemp beer in Canada and is 
brewed with British Columbia's finest hemp, Alberta dark roasted malts and 
choice German hops. Stonewall Light is a refreshing all natural light lager 
adding a hint of lime to balance the fruity crisp and clean taste. Both beers 
have won numerous medals in the Canadian and Ontario Brewing awards and are 
available throughout Ontario. 
About Cool Beer
Cool Beer Brewing Co. Incorporated is a regional brewery founded by Bobby 
Crecouzos in 1997. Cool initially focused on selling draught beer to the 
restaurant trade but expanded to serve Ontario LCBO and Beer Stores by 
introducing unique packages, such as 4 beers for 5 Bucks, 275 mL clear bottles 
and SLEEK 355mL cans. Cool's mission is to brew award winning, high quality, 
affordable, refreshing beers for the everyday beer drinker. Cool's 
Millennium "Buzz" beer is the only all natural Hemp Beer in Canada. Visit Cool 
at www.coolbeer.com 
About Rexam 
Rexam is a global consumer packaging company. We are one of the leading global 
beverage can makers and a major global player in rigid plastic packaging for 
healthcare applications. We are business partners to some of the world's most 
famous and successful consumer brands. Our vision is to be the best global 
consumer packaging company. 
We have 67 plants in 24 countries and employ 11,100 people. Our sales from 
ongoing operations in 2012 were in the region of $7 billion. Rexam is a member 
of the FTSE 100 and its ordinary shares are listed with the UK Listing 
Authority and trade on the London Stock Exchange under the symbol REX. For 
further information, visit www.rexam.com 
Andrew Costa Marketing Manager, Cool Brewery Phone (416) 255-7100 (ext 255) 
E-mail:andrew@coolbeer.com  Greg Brooke Rexam Phone (773) 399-3362 
E-mail:greg.brooke@rexam.com 
Image with caption: "Cool Brewery, one of Ontario's fastest growing regional 
breweries, has launched two of its flagship beers - Stonewall Light and 
Millennium Buzz - in distinctive SLEEK(R) cans from Rexam. (CNW Group/Cool 
Beer Brewing Co.)". Image available at:  
http://photos.newswire.ca/images/download/20130716_C7115_PHOTO_EN_28979.jpg 
SOURCE: Cool Beer Brewing Co. 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/July2013/16/c7115.html 
CO: Cool Beer Brewing Co.
ST: Ontario
NI: FBR FOD NP  
-0- Jul/16/2013 12:00 GMT
 
 
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