230 FIFTH Ices Costliest Cocktail With World Record $1200 Margarita

     230 FIFTH Ices Costliest Cocktail With World Record $1200 Margarita

Purchasers of Record Setting Frozen Margarita Will Support Favorite Charities

PR Newswire

NEW YORK, July 16, 2013

NEW YORK, July 16, 2013 /PRNewswire/ --To salute summer's seasonal rite
ofcooling off by sipping blender made iced drinks, Manhattan's 230 FIFTH
Rooftop Bar & Penthouse Lounge, New York City's largest high altitude outdoor
bar, has taken frozen cocktail culture to new heights with the debut of
the$1200 Frozen Fifth Avenue as theworld's most expensive margarita, frozen…
or not. The cost reflects such high end ingredients as the $1800-a-bottle
1800 Coleccion Extra Anejo Tequila 2010 Limited Release, Quintessence Grand
Marnier, which costs $800, and ice made from $450 bottles of Lois Roederer
Cristal Champagne. The price tag also reflects 230 FIFTH's donation of $600
to the charity of purchasers' choice.

Frozen Fifth Avenue imbibers will have the truly singular experience of
supporting their favorite worthy cause by toast it with the world's priciest
margarita, while savoring 230 FIFTH's astounding 360 degree views of the
Manhattan skyline. And they'll have a keepsake of this once-in-a-lifetime
occasion in the form of the $125 Ralph Lauren hand-blown Hungarian crystal
glass in which the Frozen Fifth Avenue is served.

"During the summer, the whir of blenders practically screams 'PARTY,'
especially at 230 FIFTH, where we serve thousands of frozen cocktails weekly.
So we thought let's give people an opportunity to party with a purpose by
offering a way to donate to charity, while having the truly unique experience
of drinking a record-setting cocktail made with two of the world's rarest
spirits," says Sal Rozenberg, 230 FIFTH's director.

The 1800 Coleccion Extra Anejo Tequila is made from plants at least ten years
old and only distilled in those years when there are enough appropriately aged
plants to warrant the production. The Quintessence is even rarer since only
2000 were ever made from a one-time only blend of precious private reserve
cognacs, some dating to 1906.

The high-end ingredients of the costly cocktail do not stop with the posh
spirits, Champagne ice and crystal glass. The Frozen Fifth Avenue's citrus
component is the juice from kaffir limes, which hail from Southeast Asia and
cost as much as $5 each. Their distinctive acidity is mitigated by pure agave
nectar at $10 a bottle, while the flavor profile of the Frozen Fifth is spiked
by the $30-a-pound by hand-harvested French fleur de sel sea salt rimming the
glass.

230 FIFTH's Frozen Fifth Avenue is available Monday through Friday from 4 p.m.
to 4 a.m. and on Saturday and Sunday from 10 a.m. to 4 a.m. with 24-hour
notice needed to freeze a fresh batch of Cristal ice.Purchasers will be
asked to fill out a card with the name of their charity of choice, as well as
their contact information to enable a record of the donation being forwarded
to them.

230 FIFTH Rooftop Bar is located at 230 Fifth Avenue, just off 27^th
Street.It is open 365 days a year - Monday through Friday 4 p.m. to 4 a.m.,
on Saturday and Sunday 10 a.m. to 4 a.m. For more information, visit
www.230-fifth.com. To order the Frozen Fifth, call (212) 725-4300 at least 24
hours in advance.

CONTACT:
Shelley Clark, PLATFORM COMMUNICATIONS
Email, (646) 489-8582

This press release was issued through eReleases® Press Release Distribution.
For more information, visit http://www.ereleases.com.

SOURCE 230 FIFTH

Website: http://www.230-fifth.com