Max Life Insurance is now a Superbrand and One of India's Best Companies to Work for

 Max Life Insurance is now a Superbrand and One of India's Best Companies to
                                   Work for

  PR Newswire

  NEW DELHI, July 16, 2013

NEW DELHI, July 16, 2013 /PRNewswire/ --

Max Life Insurance has been  voted as a Superbrand  2013-14 . Superbrand is  a 
global organisation dedicated to recognise and showcase the best companies and
brands across  85  countries.  It  recognises  brand  custodians'  persevering 
efforts to build brands that are strong on consumer perceptions.

In the eighth  edition of Superbrand,  Max Life Insurance  forms an  exclusive 
group of winners selected  first by the consumers  followed by an  independent 
Superbrand Council, comprising of eminent professionals from India's corporate
sector. Max Life Insurance scored an impressive 7.22 out of 10, which ranks us
in the top 10% of all brands across all categories in the country.

Commenting on the  achievement, Anisha Motwani,  Director and Chief  Marketing 
Officer, Max  Life Insurance  highlighted, "Max  Life Insurance  launched  the 
campaign "Aapke Sachche Advisor" that was  crafted to take the industry  issue 
and concern of mis-selling head on and  focus on Max Life's brand promise  for 
the organization's quality of advice and need-based selling. It is good to  be 
awarded for  the  efforts that  we  have put  in  to inculcate  right  selling 
behaviour in the industry. Our campaigns aim at educating the customers on how
to identify  a  customer-centric  company and  evaluate  the  correct  selling 
behaviour, thus raising the bar for not  just our company but also the  entire 
industry. Winning the Superbrand award helps  us establish the trust with  our 

Max Life Insurance has also been  recognized as amongst 'India's Top 100  Best 
Companies to Work for  2013.' This is  the fifth time that  Max Life has  been 
recognized by Great Place To Work® Institute.

India's Best Companies To Work For 2013 -- a study conducted by Great Place To
Work® Institute in partnership with The  Economic Times -- is India's  largest 
annual study on workplace culture, aimed at identifying, recognizing, learning
from, and  spreading best  practices of  organizations that  achieve  business 
objectives by being great workplaces. This year 535 companies participated  in 
the survey.

Commenting on this achievement, Shailesh Singh, Chief People Officer, Max Life
Insurance  said,  "Over  the  last12  years,  Max  Life  Insurance  has  been 
distinguished as a  brand that  invests in people.  Our philosophy  of 3E's  - 
Esteem  (self  respect/brand  value),  Earnings  (competitive  packages)   and 
Engagement (well-engaged workforce) has enabled Max Life Insurance to  improve 
its overall  employability. These  three  factors contribute  to  long-lasting 
motivation  in  an  industry  that  is  reeling  under  high  attrition.  This 
recognition strengthens our commitment to build on the superior human  capital 
and a  values-driven culture  thatenables employees  to find  their  personal 

About Max Life Insurance Co. Ltd. ( )

Max Life  Insurance, one  of the  leading life  insurers, is  a joint  venture 
between Max India Ltd. and Mitsui Sumitomo  Insurance Co. Ltd. Max India is  a 
leading Indian multi-business corporate, while Mitsui Sumitomo Insurance is  a 
member of MS&AD Insurance Group, which is amongst the top general insurers  in 
the  world.  Max  Life  Insurance  offers  comprehensive  life  insurance  and 
retirement solutions  for  long-term  savings and  protection.  A  financially 
stable company  with sound  investment  expertise, Max  Life Insurance  has  a 
strong customer-centric  approach focused  on advice-based  sales and  quality 

Primary Media Contact: Gunjan Arora, ,

Secondary Media Contact: Manash Pratim Deka, , 91-9953970829

Contact: PRN
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