Hydration is Hot News
LONDON, July 16, 2013
LONDON, July 16, 2013 /PRNewswire/ --
UK based consumer healthcare business Clinova has seen a rapid increase in
sales of its new tablet form of rehydration salts O.R.S ^® due to the heatwave
in the UK.
(Photo: http://photos.prnewswire.com/prnh/20130716/629203 )
UK sales in July have increased 400% from the same period last year. Average
weekly sales in Tesco have recently doubled and Tesco has now expanded the
availability of the product from 336 of it large UK stores to 524 stores. The
product is also available from Superdrug, Asda, Morrisons, and 2500
independent pharmacies across the UK. Lloydspharmacy, the UK's second largest
pharmacy group has recently agreed it will make O.R.S ^® available in 1000 of
its UK stores from September.
"The unexpected arrival of soaring temperatures, the weather outlook saying it
will stay this way in the UK for a while, repeated Met Office Heatwave
Warnings for the young and elderly, and the British people's determination to
enjoy the sun and still carry on with their active lives have all helped to
really boost the sales of O.R.S ^® through its extensive UK availability,"
said Clinova's Chief Executive Officer, Charles Ebubedike.
The success comes from the brand expanding a traditional medical market for
rehydration salts by introducing a convenient, great tasting soluble tablet
which delivers the right balance of electrolytes, glucose and minerals
formulated to quickly restore optimum hydration in a highly portable solution.
This is driving new markets in the UK and overseas for travellers, people
fasting during Ramadan, holidaymakers, sports, wellbeing and health and
For more information on O.R.S ^® go to: http://www.ors.uk.com
Notes for editors
Clinova was co-founded by Charles Ebubedike and Arsalan Karim after they left
the School of Pharmacy at the University of Portsmouth in 1999.
Supported by a highly experienced senior management team (Chairman Gerard
Gregg-Smith, former Global Head of Healthcare and Life Sciences at KPMG
Corporate Finance, and Chief Strategy Officer John Honey, (former Senior Vice
President at Reckitt Benckiser) they have gone through extensive research and
development to produce and market a range of successful consumer healthcare
and medical products including Covaflu face masks, Repelsect insect repellent
patches and Quash natural hand sanitiser.
Matt Rowlands at media consulta, Tel: +44-(0)207-960-6874,
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