It's A Cheese Affair! Fancy Feast® Launches Pinterest Sweepstakes

      It's A Cheese Affair! Fancy Feast® Launches Pinterest Sweepstakes

New Fancy Feast® Delights With Cheddar Entrees Debut with "Cheese Affair Pin
to Win" Sweepstakes Featuring Thousands of Prizes

PR Newswire

ST. LOUIS, July 16, 2013

ST. LOUIS, July 16, 2013 /PRNewswire/ -- Cats and people share many of the
same tastes – a love of cheese is one of them! To celebrate, Fancy Feast^®
Gourmet Cat Food launches its "Cheese Affair Pin to Win" Pinterest Sweepstakes
today with thousands of cheese-themed prizes for winners.

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/62527-fancy-feast-cat-food-cheese-affair-pin-to-win-pinterest-sweepstakes

(Photo: http://photos.prnewswire.com/prnh/20130716/MM46925)

The Fancy Feast "Cheese Affair Pin to Win" Sweepstakes gives cat lovers and
cheese connoisseurs a chance to win cheese-inspired prizes, including cans of
a new variety of Fancy Feast Delights With Cheddar Classic entrees, special
cheeseboards and chalk sets, do-it-yourself cheese making kits, and a trip to
New York City to attend a grand Cheese Soiree hosted by cheese expert Liz
Thorpe.

"Cheese is more than an ingredient. It has the power to unite people...and
their cats," says Thorpe, author of The Cheese Chronicles and proud owner of
two cats, Wilbur and Piper. "I am thrilled to be able to share my passion and
knowledge of cheese to help bring people and cats together to celebrate
mealtime in fun new ways."

"Cheese Affair Pin to Win" Sweepstakes
The sweepstakes begins July 15 and ends August 11. Fancy Feast will award
thousands of prizes to consumers during the following Entry Periods:

  o1 p.m. ET July 15-11:59 p.m. July 21: Can of Fancy Feast Delights With
    Cheddar Classic (70,000)
  o1 p.m. ET July 22-11:59 p.m. July 28: Cheeseboard and chalk set and Can of
    Fancy Feast Delights With Cheddar Classic (1,000)
  o1 p.m. ET July 29-11:59 p.m. August 4: Do-it-yourself cheese making kit
    and Can of Fancy Feast Delights With Cheddar Classic (500)
  o1 p.m. ET August 5-11:59 p.m. August 11: Trip for two to New York City to
    attend a Cheese Soiree and cooking class with Liz Thorpe (3)

To enter the Fancy Feast "Cheese Affair Pin to Win" Sweepstakes, please visit
www.CheeseAffair.com. Follow the links provided to complete and submit the
registration form. Click the "Pin It" button to pin the available image to one
of your Pinterest boards. Complete these steps during each entry period for a
chance to win all four prizes. Limit one (1) entry per email address per Entry
Period.

For cheese-inspired ideas and tips to use and share, including exclusive
recipes, pairing ideas and other content co-authored by Thorpe, please visit
www.CheeseAffair.com.

NO PURCHASE NECESSARY. Legal residents of the 50 United States (D.C.) 18 years
and older. Ends 8/11/13. To enter and for Official Rules, including odds, and
prize descriptions, visit www.CheeseAffair.com. Void where prohibited.

Fancy Feast Delights With Cheddar Entrees
Delight your cat and share your love of cheese by serving Fancy Feast®
Delights With Cheddar – a delicious gourmet cat food infused with aged cheddar
to satisfy her savory side. And now Fancy Feast® Delights With Cheddar has
four new varieties in the classic style she knows and loves. Please your
kitten or adult cat with complete and balanced entrees in delicious flavors
like salmon, beef, turkey or chicken, complemented with real cheddar.

  oSalmon and Cheddar Cheese Feast
  oBeef and Cheddar Cheese Feast
  oChicken and Cheddar Cheese Feast
  oTurkey and Cheddar Cheese Feast

Fancy Feast Delights With Cheddar entrees are featured in 3 oz. varieties, and
are available on store shelves nationwide.

About Fancy Feast® Gourmet Cat Food
The Fancy Feast Brand makes every day extraordinary with an exquisite
selection of gourmet cat food entrees, restaurant-inspired feline cuisine, dry
meals, and Fancy Feast Appetizers for cats. Fancy Feast Gourmet Cat Food is
manufactured/distributed by Nestle Purina PetCare Company, a global leader in
the pet care industry. Nestle Purina PetCare promotes responsible pet care,
humane education, community involvement and the positive bond between people
and their pets. The North American headquarters for Nestle Purina PetCare is
located at Checkerboard Square in St. Louis, Missouri. Nestle Purina PetCare
is part of Swiss-based Nestle S.A. -- the world's largest food company.

SOURCE Fancy Feast Gourmet Cat Food

Contact: Lisa Bickler, MSLGROUP, lisa.bickler@mslgroup.com, 206.270.4650; or
Julie Voss Catron, Fancy Feast® Gourmet Cat Food,
julie.vosscatron@purina.nestle.com, 314.982.3064
 
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