ASICS Launches Digital Training Initiative Developed by Creative Agency Struck
PORTLAND, Ore., July 16, 2013
PORTLAND, Ore., July 16, 2013 /PRNewswire/ -- ASICS, a leading designer and
manufacturer of performance athletic shoes, apparel and accessories, today
announced the launch of the brand's new digital training campaign,
http://training.asicsamerica.com. Struck, a digital-forward creative agency
developed the campaign, which offers a fresh take for the online training
world. With this new program, athletes will be able to easily share and create
training content within a like-minded community of athletes.
(Photo: http://photos.prnewswire.com/prnh/20130716/NY47950 )
"We are excited about this fresh new direction from Struck that reinforces our
role as a training leader," said Peter Malecha, Web Marketing Manager at ASICS
America. "Struck continues to deliver innovative and creative solutions that
help us redefine the state of online training and offer our athletes real
Struck's design for the ASICS America digital training program is influenced
by insights gleaned from the online music industry. Because the music industry
is busting at the seams with content, they've learned to organize it in a
user-friendly way. Struck is applying this same approach by allowing the
online training community to create workout "playlists" comprised of
individual exercise videos. As a result, users will find the ASICS America
digital training platform to be uniquely customizable, social and shareable.
Athletes and trainers can upload their own exercises for consideration as part
of the overall training mix. This allows trainers to extend their own online
brand and reach new audiences. With shareable user content, this new platform
creates a community meant to inspire, true to the ASICS brand.
"The Struck team prides itself on leveraging key insights to produce powerful
creative solutions," said John Gross, Struck Account Director and lead
strategist on the ASICS America account. "For example, because we anticipate
most users will curate their playlists on their desktop and then use their
smartphone to access it while at the gym, we've created a mobile-friendly and
responsive site to tap into these behaviors."
Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old
Latin phrase from which ASICS is derived and the fundamental platform on which
the brand still stands. The company was founded more than 60 years ago by
Kihachiro Onitsuka and is now a leading designer and manufacturer of
performance athletic shoes, apparel and accessories. For more information,
Struck (www.struck.com) is an insight-driven, digital-forward creative agency
with offices in Los Angeles, Salt Lake City and Portland. Struck believes in
making brands Greater Than through forward-thinking, breakthrough creativity,
and interactive innovation. The agency develops powerful brand solutions and
experiences for clients in the travel & tourism, restaurant & franchise,
entertainment, active lifestyle/fitness, and luxury industries. Clients
include Jack in the Box, Nickelodeon, DreamWorks Animation, ASICS, Westfield,
Deer Valley Resort, The Little Gym, Utah Office of Tourism and Lennar.
Contact: Eric Eddy, double E communications, 212.941.7590,
firstname.lastname@example.org; or Melinda Hutcheon, ASICS America Corporation,
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