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Nike Unveils New Running Technologies and “Nature Amplified” Design Ethos

  Nike Unveils New Running Technologies and “Nature Amplified” Design Ethos

Business Wire

BEAVERTON, Ore. -- July 16, 2013

NIKE, Inc. (NYSE: NKE), the world’s leading running brand, today unveiled four
new innovations at an event at the company’s global headquarters in Beaverton,
Ore. The new products are designed to enhance runners’ natural abilities and
were guided by Nike’s “Nature Amplified” design ethos, an approach that is
focused on the body in motion and fueled by scientific data and athlete
insights. Two new running shoes were introduced — the Nike Free Flyknit and
Nike Free Hyperfeel — along with two new apparel technologies, Aeroloft and
Dri-FIT Knit.

Mark Parker, President & CEO of NIKE, Inc., with Trevor Edwards, NIKE Brand
President, at the unveil ...

Mark Parker, President & CEO of NIKE, Inc., with Trevor Edwards, NIKE Brand
President, at the unveil of Nike's Nature Amplified Running Product. (Photo:
Business Wire)

“Innovation is not about creating for its own sake, it’s about creating
something better, designing with a purpose. Running is the heart and soul of
Nike and it’s the birthplace of a constant stream of new innovations that will
drive this company forward,” said Mark Parker, President & CEO of NIKE, Inc.

Footwear Innovations

The Nike Free Flyknit is the fusion of two of Nike’s most iconic footwear
technologies — the compressive Nike Flyknit upper and the flexible Nike Free
outsole. The Nike Free Flyknit upper features zoned performance mapping and a
second-skin fit. The shoe provides the benefits of natural motion and a snug,
supportive fit in a single shoe.

Designed to feel like an extension of the body by minimizing layers between
the foot and the ground, the Nike Free Hyperfeel delivers a natural motion
sensation for the runner. A drop-in insole made from Lunarlon foam allows the
foot to have direct contact with Lunarlon cushioning. The ultra-thin waffle
outsole uses strategically placed waffle pistons for grip and feel, allowing
the foot to get closer to the ground.

Apparel Technologies

Nike Aeroloft technology also debuted in an ultra-light running vest designed
to keep runners warm and comfortable in cooler conditions. Insulating down has
been combined with precision ventilation that allows heat to escape the body
so athletes stay dry.

Dri-FIT Knit is an ultra-soft, lightweight fabric engineered to help athletes
maintain optimal performance temperature in a variety of conditions. The
technology employs visibly different knit patterns to aid breathability while
seamless construction creates a smooth fit free of distraction.

“Nature Amplified means designing for bodies in motion and creating incredible
new products that work intuitively with the human body,” said NIKE Brand
President Trevor Edwards. “The footwear and apparel we’ve unveiled today is
based on insights from athletes and runners at every level, combined with
extensive research in our Sport Research Lab. These innovations are
data-driven, but body-led.”

About NIKE

NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer,
marketer and distributor of authentic athletic footwear, apparel, equipment
and accessories for a wide variety of sports and fitness activities.
Wholly-owned NIKE, Inc. subsidiaries include Converse Inc., which designs,
markets and distributes athletic lifestyle footwear, apparel and accessories,
and Hurley International LLC, which designs, markets and distributes surf and
youth lifestyle footwear, apparel and accessories. For more information, visit
www.nikeinc.comand follow @Nike.

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http://www.businesswire.com/multimedia/home/20130716006582/en/

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Contact:

Media:
Nike New York Media Relations
212-367-4447
or
Investors:
Kelley Hall, 503-532-3793
 
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