Global research of 10,000 travellers from InterContinental Hotels Group (IHG)
reveals staying in touch with home is top priority
-- Lack of internet connection biggest stress for travellers
-- Logging on to the internet helps people feel most at home in
their hotel room
-- Communicating with family the top way to de-stress when away
TORONTO, July 16, 2013 /CNW/ - There really is no place like home, unless it's
a hotel which offers free internet connection according to new research from
IHG (InterContinental Hotels Group) which has found that being able to connect
online with family and friends is now the top priority for travellers.
The global research was commissioned to mark the launch this month of IHG's
renamed loyalty programme, IHG® Rewards Club. It reveals that not being able
to contact home due to lack of internet connection is now the biggest travel
headache for people away on business, cited by 40% of travellers as their
biggest stress factor, ahead of difficult transport links (26%) and noisy
The research covered 10,000 people who travel for business worldwide. It is
helping IHG to understand hotel guests' priorities when travelling, as it
becomes the first and only hotel group to offer free internet access globally
to all its loyalty members. This new benefit started with Elite members at the
beginning of July and will roll out to all members from 2014, whether they are
staying the night at a hotel or coming in for a coffee or impromptu meeting.
Other findings underline the importance of internet access:
-- 61% of those surveyed said that internet was the most important
additional facility in their hotel room above TV (17%); bath
(5%); fridge (3%) and mini bar (1%).
-- Logging onto the internet in their room when they first arrive
topped the list of things that help travellers feel most at
home in their hotel room (31%), above exploring the room (25%),
taking a hot shower (14%) or even unpacking (13%).
-- Nearly two thirds (64%) of travellers say that they would
prefer to communicate with people back home over the internet
rather than using the phone.
-- Over half of parents (53%) surveyed cited connecting with
family at home as the best way to de-stress at the end of a
-- 89% said that free internet would make them happier whilst
travelling away for business.
-- And, nearly two thirds of respondents, (65%), would be very
unhappy travelling if they had no way of connecting with loved
ones back home.
Relationship expert, Jenni Trent Hughes explains:
"Just hearing a voice on a telephone is no longer sufficient for the 21st
century traveller, we need the comfort of being able to see loved ones too. We
want to see our children's smiles when we're reading them their bedtime story
over Skype; be able to look our partner in the eye when we tell them how much
we miss them, as well as keep up with all our social media obligations and
We now believe that when staying away from home, being connected with a
minimum fuss and maximum ease is crucial for keeping our various relationships
ticking over. When these expectations aren't met, we feel anxious and
frustrated so it's no wonder that nowadays many of us can't relax until we are
safely checked-in and logged-on."
Richard Solomons, Chief Executive, IHG, said:
"We understand how important it is for our guests to be able to stay in touch
whilst travelling. That's why, alongside great existing benefits such as
points that never expire, we have introduced free internet for our members as
part of IHG Rewards Club. These leading benefits are why IHG Rewards Club has
been chosen by more travellers than any other hotel loyalty programme
IHG's family of brands across 4,600 hotels ranges from an award-winning
InterContinental resort to a city-centre Holiday Inn hotel. Our scale and
diversity means that our hotels can meet our guests' needs whatever the
occasion - whether an overnight getaway, a business trip, a family celebration
or a once-in-a-lifetime experience."
IHG Rewards Club, formerly Priority Club® Rewards, is the world's first and
largest hotel loyalty programme with industry-leading benefits including no
blackout dates for Reward Nights, fast track to Gold Elite status when guests
explore IHG's family of nine trusted brands and points that never expire.
Visitors and guests can sign up for IHG Rewards Club and all its benefits, on
the spot, free of charge at any IHG hotel and can find out more about the
Notes to Editors:
IHG 'Rewarding Relationships' survey carried out by OnePoll
-- All figures unless otherwise stated are from OnePoll.
-- 10,000 adults were surveyed worldwide in Australia (1,000),
Canada (1,000), China (1,000), France (1,000), Germany (1,000),
Indonesia (300), Malaysia (400), Mexico (1,000), Russia
(1,000), Singapore (300), UK (1,000) and US (1,000).
-- Fieldwork was undertaken between 21(st) May and 14(th) June
-- The survey was carried out online.
-- The figures for each country have been weighted and are
representative of adults who travel for business (aged 18+) in
-- Full survey results are available on request.
-- The number one stress factor for travellers is not being able
to contact home due to lack of internet connection. Other
options given were: not being able to connect home due to lack
of internet connection; rude staff; noisy guests or location;
difficult transport links, limited food selection, none of the
above. This was worked out by asking all 12 markets a
combination of 'what is their main stress when travelling' and
'what number of things causes them stress'. The two variations
were reviewed and compared, then weighted taking into account
all answers in order to give a global figure of what causes the
most stress when travelling for business.
New member benefits include:
-- Free internet to all Elite members from July 2013 and extending
to all members during 2014
-- The ability to earn Gold Elite status faster by staying for
just 10 nights in three different IHG hotel brands
-- Reward Nights will count toward earning Elite status
-- Platinum Elite members' "extra" nights will roll over toward
maintaining their status in their next membership year
Existing industry-leading benefits include:
-- Points that never expire
-- No blackout dates for Reward Nights, so members can stay any
-- Faster rewards by using a combination of Points & Cash
-- Redeem points for flights on over 400 airlines with Flights
Anywhere(TM); for hotel stays virtually anywhere with Hotels
Anywhere; or search, book and purchase car rentals with
well-known local and global providers at airports worldwide
with Cars Anywhere
-- Exclusive member-only, in-hotel perks
-- The IHG Rewards Club personal concierge can help guests find
one-of-a-kind items, tickets to a sporting event or even
-- Plus, earn points for everyday spending with our partners and
while shopping and dining
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global
organisation with a broad portfolio of nine hotel brands, including
InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels &
Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge
Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE™ Hotels & Resorts.
IHG manages IHG® Rewards Club, the world's first and largest hotel loyalty
programme with over 73 million members worldwide. The programme was relaunched
in July 2013, offering enhanced benefits for members including free internet
across all hotels, globally.
IHG franchises, leases, manages or owns over 4,600 hotels and more than
674,000 guest rooms in nearly 100 countries and territories. With more than
1,000 hotels in its development pipeline, IHG expects to recruit around 90,000
people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is
incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and
www.ihg.com/ihgrewardsclub for more on IHG® Rewards Club. For our latest
news, visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or
Cassie Prosper: 416-413-4618 /email@example.com
To view this news release in HTML formatting, please use the following URL:
-0- Jul/16/2013 13:00 GMT
Press spacebar to pause and continue. Press esc to stop.