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DISH Opens Hopper DVR Platform to Select Mobile App Developers

  DISH Opens Hopper DVR Platform to Select Mobile App Developers

  *Industry-leading move gives developers access to program information,
    channel-changing functionality from mobile devices
  *Thuuz Sports is first third-party mobile app to integrate with DISH’s
    Hopper receivers
  *Consumers benefit from more choice and greater personalization of TV
    experience

Business Wire

ENGLEWOOD, Colo. -- July 16, 2013

In a move designed to deliver new customer experiences and to spur innovation
among smartphone and tablet app developers, DISH opened its third-party
application programming interface (API) to developers. Starting today, trusted
partners can access many of the same second-screen APIs that DISH uses for its
own DISH Explorer mobile app on its Hopper® Whole-Home HD DVR, a program
designed to replace a traditional remote control with a tablet-based device.

DISH's Hopper API's integrated in to the Thuuz Sports app. Change the channel
on a Hopper receiver r ...

DISH's Hopper API's integrated in to the Thuuz Sports app. Change the channel
on a Hopper receiver right from the Thuuz app. (Photo: Business Wire)

“I think it's a great announcement and DISH has taken a step in the right
direction,” said media strategist Robert Tercek earlier this month at the
Second Screen Summit in New York.“In the world of the multichannel video
providers, DISH is probably the most innovative company.This is evidence that
DISH is focused on reinventing the TV experience for an audience that's
already accustomed to manipulating their content, tuning in when they want to,
and building their own playlists. Consumers want to exert more control."

With the DISH APIs, developers can offer new ways for customers to discover
shows that are available on the program guide, recorded to the DVR and
accessible on demand. Their apps will also be able to control the Hopper by
changing channels, setting recordings and playing back DVR and on-demand
shows.

“DISH wants to evolve the Hopper experience for customers and foster
innovation among the developer community,” said Vivek Khemka, senior vice
president of Product Management for DISH. “DISH already has its own suite of
mobile apps designed to work with the Hopper, but we want to see what other
experiences trusted partners might create if given the opportunity. By tapping
into a deeper well of creativity, I’m confident we will discover ideas we’ve
never dreamed of to improve upon an already unique customer experience.”

Third-party Integration Underway

Thuuz Sports is the first developer to incorporate DISH’s APIs into their app,
enabling DISH customers to control their Hopper receiver directly from Android
or iOS smartphones. Thuuz Sports uses real-time analytics and social signaling
to alert viewers to exciting sporting events. Fans can customize the app based
on their favorite teams and sports leagues, including NFL, MLB, NBA, NHL,
NCAAF and NCAABB.

By pairing the Thuuz app on mobile devices with Hopper, DISH subscribers can
automatically jump to the most exciting games on their TV. The Thuuz Sports
app also enables one-click recording of live or upcoming matches on the Hopper
if a customer is away from their TV.

“Our goal is to make sure sports enthusiasts never miss an exciting game,”
said Warren Packard, CEO & co-founder of Thuuz. “Our apps already alert users
to the best matches in their favorite sports. Integrating with DISH’s Hopper
receivers lets us take viewers immediately into the live action. For those
times when they can’t watch the game live, we make sure they can record it to
enjoy later.”

API Availability

Developers interested in working with DISH will be vetted to ensure that
customer privacy and other considerations are met. Requests for the Hopper
APIs are being accepted by email to devprogram@dish.com.

Note to editors: Video interviews of Vivek Khemka from DISH and Robert Tercek
from the recent Second Screen Summit are available online at
www.youtube.com/watch?v=Sc8xioONrOo.

About DISH

DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH Network
L.L.C., provides approximately 14.092 million satellite TV customers, as of
March 31, 2013, with the highest quality programming and technology with the
most choices at the best value, including HD Free for Life®. Subscribers enjoy
the largest high definition line-up with more than 200 national HD channels,
the most international channels, and award-winning HD and DVR technology. DISH
Network Corporation's subsidiary, Blockbuster L.L.C., delivers family
entertainment to millions of customers around the world. DISH Network
Corporation is a Fortune 200 company. Visit www.dish.com.

About Thuuz

Thuuz, Inc. is an award-winning mobile and connected TV service
revolutionizing how consumers discover and connect to sports programming. We
alert fanatics, sports enthusiasts and casual viewers to the most exciting
sporting events as they're happening leveraging advanced algorithmic analysis,
social signaling and fan preferences. We also direct fans to where they can
tune into the game -- TV, web or mobile. Our partners include leading TV
providers, wireless carriers and electronics companies.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130716005584/en/

Multimedia
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Contact:

DISH Network Corporation
Aaron Johnson, 720-514-5839
aaron.johnson@dish.com
Twitter: @DISHnews
 
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