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Madefire and Key Publishers Team Up to Bring Motion Book Experience to Popular Titles

Madefire and Key Publishers Team Up to Bring Motion Book Experience to Popular 
IDW, Top Cow, Boom! Studios, and ITV Studios America to Bring Motion
Book Experience to Select Catalog 
SAN FRANCISCO, CA -- (Marketwired) -- 07/16/13 --  Groundbreaking.
Innovative. Original. All these terms could be used to describe
either the cutting-edge digital studio Madefire or their new
partners: IDW, Top Cow, Boom! Studios, and ITV Studios America. In
signing a new partnership, these trailblazing companies are going to
be setting a new standard for digital storytelling in the 21st
"Madefire has created some amazing original motion books and
animation tools," shared Jeff Webber, IDW's VP of Digital Publishing.
"They've taken everything they've learned and developed over the past
year and applied it to creating new experiences with some of our top
comic brands. The motion book versions of Star Trek, My Little Pony
and Transformers comics will reach a whole new audience." 
The deal consists of IDW, Top Cow, and Boom! Studios bringing the
trademark Motion Book experience to a select group of their most
popular print titles -- including Boom!'s Next Testament and 2 Guns
and Top Cow's The Darkness -- and releasing them through the
acclaimed Madefire iOS app and on the web exclusively through
deviantART. Taking existing print titles and creating a new,
immersive digital reading experience will be a first for Madefire but
it's a treatment they think fans will enjoy.  
"A primary goal from Day One has been to work with the top publishers
in the print and entertainment space toward adoption of the Motion
Book experience," notes Madefire co-founder and CEO Ben Wolstenholme.
"To launch with an elite group of publishers out the gate is
tremendous and speaks volumes to their visionary approach to
ITV Studios America will be testing the platform with an original,
digital-first series by Des Taylor called The Trouble with Katie
Rogers exclusively on Madefire. 
"We're delighted to be launching the adventures of the stylish, sassy
NYC publicist Katie Rogers. Madefire is the perfect platform to bring
Katie and her unique world to life and showcase the amazing talents
of creator and artist Des Taylor," said Bruce Robertson, SVP Creative
Strategy, ITV Studios America. "This is just the start of introducing
Katie to the wider public and we hope that they will fall in love
with her as much as we have." 
"Ever since I discovered Madefire at San Diego Comic Con 2012, I
haven't looked back! The Madefire Motion Book tool gave me the
freedom to create Katie Rogers the way I want the reader to
experience it and I am seriously considering creating other titles in
my portfolio on this platform. The only restriction is your mind,"
commented Des Taylor, Katie Rogers' creator, writer and artist. "I'm
thrilled to be working with ITV Studios America and Madefire on this
Further information regarding release dates and additional titles to
join the burgeoning line to come. For Motion Book demonstrations of
each title, be sure to visit Madefire's booth (#4902,4904) at San
Diego Comic Con July 17-21. 
About Madefire
 Founded in 2011 by Ben Wolstenholme, Liam Sharp and
Eugene Walden, Madefire provides artists and writers a publishing
solution for iOS and web reading allowing them to build their stories
in an exciting new format called Motion Books. Madefire is backed by
Toni Schneider at True Ventures, The CEO of Automattic makers of
Wordpress, with angel investors including Sina Tamaddon, former
Senior Vice President of Applications for Apple Inc -- both of whom
are on Madefire's Board of Advisors. The Advisory Board also includes
industry leaders Mike McCue, CEO and Founder of Flipboard, Dave
Gibbons, co-creator of Watchmen, the bestselling graphic novel of all
time, and Bill Sienkiewicz, widely recognized as one of the greatest
innovators of sequential art. For more information go to 
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Media Contact
Juliet Travis
(p) 510-285-6087 
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