Bauer Hockey Announces Preliminary Findings of Grow the Game Research
Global Initiative Aims to Double Growth Rate, Add 1 Million New Players by 2022
EXETER, NH, July 16, 2013 /CNW/ - Bauer Hockey, Inc., the world's leading
manufacturer of ice hockey equipment, announced today the preliminary findings
of an in-depth Canadian research study, which was conducted in partnership
with Hockey Canada and is the first phase of its global effort to add 1
million new hockey players to the sport by 2022.
The research was conducted to better understand why approximately 90 percent
of Canadian children and their families choose not to play hockey. The full
and final results of the research will be announced August 1 in Toronto, along
with targeted pilot programs designed to attract youth players who are not
playing the sport.
"We're still in the early stages of understanding the research findings, but
the initial results show that interest in and enthusiasm for hockey remains
extremely high," said Kevin Davis, President and CEO of Bauer Performance
Sports. "The obstacles we're seeing through the research are ones we are
confident we can overcome, and as a result these findings reinforce our belief
that through our aggressive and focused Grow the Game initiative we can add 1
million new players to this great sport."
Some of the key findings of the research study, which surveyed parents of kids
who do not play hockey, show that:
-- 73 percent of respondents would consider enrolling their child
-- Nearly 40 percent of respondents say they would "definitely"
consider enrolling their child in organized hockey
-- Two-thirds of respondents view hockey positively
The research studies surveyed nearly 1,000 non-hockey families in Ontario and
Nova Scotia and concluded this spring after three months of data collection
and analysis. Through their partnership, Hockey Canada and Bauer seek to
identify the barriers facing non-hockey families, determine the necessary
steps to break down these obstacles and develop strategies for growth on
national and regional levels.
Over the next two weeks, additional details will be provided for the August 1
announcement. The next stage in the initiative is the launch of pilot
programs in these provinces that will be tested, re-evaluated and expanded.
"It has long been a goal of Hockey Canada to have as many young Canadians
playing hockey as possible, and we are excited with Bauer Hockey's preliminary
findings," said Bob Nicholson, president and CEO of Hockey Canada. "We look
forward to watching the Grow the Game initiative evolve and bring more players
into our great game."
Launched in October 2012, the Grow the Game initiative is a multi-faceted
campaign designed to increase hockey participation among those families not
currently involved with the sport, with the goal of adding 1 million
additional players in 10 years. At the current hockey participation growth
rate of 1.5 percent per year, an estimated 975,000 additional players will be
playing hockey in 2022. Under the Bauer Hockey-led initiative, the sport
could double that growth rate, adding 1 million more players.
Subsequent phases of this 10-year plan will include similar studies in the
United States as well as other key markets around the globe.
ABOUT BAUER HOCKEY
Bauer Hockey is the world's most recognized designer, marketer and
manufacturer of hockey equipment. Founded in Kitchener, Ontario in 1927, Bauer
Hockey developed the first skate with a blade attached to a boot, forever
changing the game of hockey. Since then, Bauer Hockey has continued to develop
the most sought after products in the industry, including the widely
successful SUPREME®, VAPOR® and NEXUS® lines of products. Bauer Performance
Sports Ltd., the parent company of Bauer Hockey, is a publicly-traded company
on the Toronto Stock Exchange whose affiliates market products under the
BAUER, MISSION, MAVERIK, CASCADE, INARIA and COMBAT brand names. For
more information, visit Bauer Hockey's website at www.BAUER.com.
About Hockey Canada
Hockey Canada is the governing body for hockey in Canada and a member of the
International Ice Hockey Federation (IIHF), with a membership through its 13
provincial branch associations of over 700,000 players, coaches and
officials.Hockey Canada is a not-for-profit organization that creates
leading-edge hockey development programs for its members to deliver in
communities across Canada, provides consistent rules and regulations and
various other membership services from coast to coast, manages numerous
regional, national and international hockey championships and events, and
leads the operation of all teams that represent Canada in international hockey
competition. Hockey Canada's mission is to "lead, develop and promote positive
Tory Mazzola Global Communications Manager Bauer Hockey Phone: 603-430-2111
Francis Dupont Manager, Media Relations and Communications Hockey Canada
Phone: 403-777-4564 email@example.com
SOURCE: BAUER HOCKEY, INC.
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