Cool Beer Brewing Company Launches Beers in Rexam SLEEK® Cans

        Cool Beer Brewing Company Launches Beers in Rexam SLEEK® Cans

Stonewall Light and Millennium Buzz Now Available in Unique Package

PR Newswire

CHICAGO, July 16, 2013

CHICAGO, July 16, 2013 /PRNewswire/ --One of Ontario's fastest growing
regional breweries, Cool Beer Brewing Company, has launched two of its
flagship beers – Stonewall Light and Millennium Buzz – in distinctive SLEEK®
cans from Rexam.


Rexam's SLEEK cans contain the same amount of beer as regular 12oz. cans but
the SLEEK cans are thinner, taller and, well…SLEEKER. Cool Brewery carefully
chose Rexam's SLEEK cans because the unique size and shape makes them stand
out from regular beer cans.

"Cans are one of the fastest growing segments in the Canadian beer market,"
said Andrew Costa, Marketing Manager for Cool Brewery. "We have been very
patient to choose a very unique can to properly present and pour our
affordable, award winning beers. Rexam's distinctive SLEEK can allows our
beers to pour more fluidly and our customers say they prefer the feel of the
SLEEK can in their hands. We wanted a beer can that was different from the
other breweries and Rexam delivered," he concluded.

Cool Brewery will also benefit from the advantages aluminum beer cans deliver
such as durability, portability and UV barrier protection to preserve
freshness. In addition, cans have a recycle rate of more than double other
beverage packages.

Rich Grimley, president and CEO, Rexam BCNA, says the SLEEK can is a great
choice to broaden retail appeal for Cool Beer. "Our 12oz. SLEEK can is the
perfect packaging solution, enabling the brand to attract attention on store
shelves with colorful, reflective graphics while delivering superior
recycling, filling, distribution and retail display economics."

Cool's Millennium Buzz beer is the only all natural hemp beer in Canada and is
brewed with British Columbia's finest hemp, Alberta dark roasted malts and
choice German hops. Stonewall Light is a refreshing all natural light lager
adding a hint of lime to balance the fruity crisp and clean taste. Both beers
have won numerous medals in the Canadian and Ontario Brewing awards and are
available throughout Ontario, Canada.

About Cool Beer

Cool Beer Brewing Co. Incorporated is a regional brewery founded by Bobby
Crecouzos in 1997. Cool initially focused on selling draught beer to the
restaurant trade but expanded to serve Ontario LCBO and Beer Stores by
introducing unique packages, such as 4 beers for 5 Bucks, 275 mL clear bottles
and SLEEK 355mL cans. Cool's mission is to brew award winning, high quality,
affordable, refreshing beers for the everyday beer drinker. Cool's Millennium
"Buzz" beer is the only all natural Hemp Beer in Canada. Visit Cool at

About Rexam

Rexam is a global consumer packaging company. We are one of the leading global
beverage can makers and a major global player in rigid plastic packaging for
healthcare applications. We are business partners to some of the world's most
famous and successful consumer brands. Our vision is to be the best global
consumer packaging company.

We have 67 plants in 24 countries and employ 11,100 people. Our sales from
ongoing operations in 2012 were in the region of $7 billion. Rexam is a member
of the FTSE 100 and its ordinary shares are listed with the UK Listing
Authority and trade on the London Stock Exchange under the symbol REX. For
further information, visit

SOURCE Rexam Beverage Can Americas Inc.

Contact: Andrew Costa, Cool Brewery, +1-416-255-7100 (ext. 255), or Greg
Brooke, Rexam +1-773-399-3362
Press spacebar to pause and continue. Press esc to stop.