McDonald's Announces Developmental Licensee for Vietnam

McDonald's Announces Developmental Licensee for Vietnam 
First McDonald's Restaurant to Open in Ho Chi Minh City 
OAK BROOK, IL -- (Marketwired) -- 07/15/13 --  McDonald's (NYSE: MCD)
today announced Henry Nguyen, a Vietnamese businessman and the
founder of Good Day Hospitality, as developmental licensee for
Vietnam to build the Brand.  
"As we grow our presence in the Asia region, we are looking for
partners with a blend of strong business acumen and a unique
understanding of our Brand," said Dave Hoffmann, President of
McDonald's Asia Pacific, Middle East and Africa region. "Henry Nguyen
is that ideal business partner who has an impressive business
background and proven track record in driving new business ventures
in Vietnam."  
McDonald's first restaurant is planned to open in Ho Chi Minh City in
early 2014. The menu will include iconic favorites known the world
over, from the Big Mac sandwich and cheeseburgers to World Famous
"McDonald's is a well-loved Brand around the world, and we are
pleased to be opening in Vietnam and bringing the McDonald's
experience of quality food, great service and contemporary design to
our 38th country in Asia," said Don Thompson, President and Chief
Executive Officer of McDonald's Corporation. "We will be focused on
meeting our customers' needs and will work hard to exceed their every
The contract with Nguyen as developmental licensee is the result of a
rigorous selection process that began years ago. Nguyen brings a
strong passion for the Brand that he developed while working as a
part-time crew member for McDonald's as a young student in the United
"I have been a big fan of McDonald's my whole life and have had so
many wonderful experiences there, including one of my first jobs when
I was a teenager. I have dreamed of one day opening a McDonald's
restaurant in my native country ever since my return to Vietnam more
than a decade ago," Nguyen said. "I have been in contact with
McDonald's over the years sharing the opportunity that exists in our
"I'm proud to be part of a great team that is working hard to open up
our first restaurant in Ho Chi Minh City. Our local team is preparing
and training our first managers and crew for that exciting day." 
Vietnam is one of over 65 markets worldwide where the McDonald's
Development Licensee (DL) structure has been deployed. The
developmental license model is a form of franchising that McDonald's
has been using for more than 30 years around the world to grow the
 McDonald's is the world's leading global
foodservice retailer with over 34,500 locations serving more than 69
million customers in more than 100 countries each day. More than 80%
of McDonald's restaurants worldwide are owned and operated by
independent local men and women. To learn more about the company,
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Liam Jeory 
McDonald's Asia Pacific, Middle East & Africa  
Becca Hary
McDonald's Global External Communications 
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