Land O'Lakes Announces Strategic Agreement with 830 WCCO
ARDEN HILLS, Minn., July 16, 2013
ARDEN HILLS, Minn., July 16, 2013 /PRNewswire/ -- Land O'Lakes, Inc.today
announced a multi-year strategic agreement with 830 WCCO-AM, extending a
longtime relationship between these two iconic Minnesota brands.
As part of the two-year agreement, the national, farmer-owned food and
agricultural cooperative will serve as 830 WCCO-AM's exclusive sponsor of its
broadcast facility, to now be known as the Land O'Lakes Studio. As part of
this agreement, Land O'Lakes will receive customized on-air and online
recognition. Additionally, Land O'Lakes and 830 WCCO-AM will work together to
broaden their joint participation at local events and initiatives that make a
difference in the lives of area residents.
"Land O'Lakes is a Minnesota company, founded by farmers, with deep roots in
the community. We were born out of the ideas of innovation and the power of
cooperation and have prided ourselves on not only our top-quality products but
our commitment to our communities, our members our consumers and employees,"
said Chris Policinski, president and CEO of Land O'Lakes. "This partnership
formalizes a long-standing relationship between two companies that partner on
issues important to our communities."
"We have created an unique opportunity to work with one of the nation's iconic
brands that also happens to call Minnesota home," said Mick Anselmo, CBS RADIO
Minneapolis Senior Vice President and Market Manager. "Our listeners have
heard Land O'Lakes on our air for many years, delivering important insight
into food trends and agribusiness. And our philanthropic partnerships have
provided aid and resources for the community. Today's announcement is yet
another development in a successful relationship that has spanned many years."
Land O'Lakes and 830 WCCO-AM have previously worked together on multiple
philanthropic events such as the Let's Kick Hunger Radiothon, Dave Lee's
Gutter Bowl and the St. Thomas Kickoff to Kick Hunger, and a partnership with
Terms of the agreement weren't disclosed.
Land O'Lakes, Inc. (www.landolakesinc.com) is a national, farmer-owned food
and agricultural cooperative with annual sales of more than $14 billion. The
nation's second-largest cooperative and number 194 on the Fortune 500, Land
O'Lakes does business in all 50 states and more than 60 countries. It is a
leading marketer of a full line of dairy-based consumer, foodservice and food
ingredient products across the United States; serves its international
customers with a variety of food and animal feed ingredients; and provides
farmers and ranchers with an extensive line of agricultural supplies (feed,
seed, and crop protection products and services) under the operations of
WinField and Purina Animal Nutrition. Land O'Lakes also provides agricultural
assistance and technical training in more than 25 developing nations.
830 WCCO-AM (wcco.com) is owned and operated by CBS RADIO, one of the largest
major-market radio operators in the United States. A division of CBS
Corporation (NYSE: CBS.A and CBS), CBS RADIO operates 126 radio stations, the
majority of which are in the nation's top 50 markets. CBS RADIO also owns and
operates KMNB-FM and KZJK-FM in Minneapolis.
SOURCE Land O'Lakes, Inc.
Contact: Rebecca Lentz, 651-375-5949, Land O'Lakes; Dan Caldwell,
612-399-0369, 830 WCCO
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