No Cords, No Outlets, No Electricity: Spectrum Brands’ Rayovac® Division Redefines the Mobile Charging Device Category with

  No Cords, No Outlets, No Electricity: Spectrum Brands’ Rayovac® Division
  Redefines the Mobile Charging Device Category with Launch of 2-Hour Power

Business Wire

MADISON, Wis. -- July 16, 2013

Spectrum Brands Holdings, Inc. (NYSE:SPB), a global consumer products company
with market-leading brands, announced today that its Rayovac battery division
has launched its highly anticipated new line of portable charging products
that will redefine the category.

Rayovac 2-Hour Power (Photo: Business Wire)

Rayovac 2-Hour Power (Photo: Business Wire)

Headlining the group is the Rayovac 2-Hour Power mobile charging device, which
has a shelf life of 10 years, and provides instant power to Apple and Micro
USB mobile devices. Other new products released are the 7-Hour Back-Up Power
Pack, the Phone Boost Keychain Charger and portable USB Car & Wall Chargers.

All of the products in Rayovac’s new line feature sleek compact designs,
making each device small enough for storage in purses, briefcases and
backpacks. Complete with long lasting power storage, enhanced portability and
the absence of charging cords, these devices rely solely on the Rayovac
batteries that consumers know and trust -- no cords, no outlets, no

“In this age of new technology, it’s clear consumers need superior on-the-go
power to keep their mobile devices charged and ready at a moment’s notice,”
said Jim Heidenreich, Senior Vice President & General Manager of Global
Batteries. “To provide this important power need, we’ve developed a
first-of-a-kind line of portable chargers, each designed to help consumers
stay connected via their most important devices.”

What makes these Rayovac chargers so unique is their ability to use an
alternative source of power when charging a mobile device. Therein lies 2-Hour
Power’s masterful innovation: the ability to use trusted battery power as
opposed to relying on an outlet.

The Rayovac 2-Hour Power comes ready-to-use and provides a mobile phone with
two additional hours of talk time. The 7-Hour Power gives a mobile phone a
full 100% charge with just four Rayovac AA batteries. Having eliminated the
outlet from the charging equation, Rayovac has successfully created new
portable charging products that can rescue any mobile device from a dead

Receiving a boost of power from a battery rather than an outlet certainly has
its advantages. Rayovac’s 10-year power guarantee is assurance that the
batteries in the charger have a decade’s worth of reliable power. 2-Hour Power
and 7-Hour Power become must-haves for times when electricity suddenly becomes

“With the development of 2-Hour Power and our family of other portable
charging products, we’ve responded to unmet consumer needs by creating
affordable, must-have accessories for the mobile device user,” stated Harrison
Smiddy, Senior Director of Rayovac Product Marketing. “The all-in-one
capability that these chargers deliver has taken convenience to a whole new
level. Instant mobile power is now a reality that can be accessed anytime and

The global launch of 2-Hour Power and 7-Hour Power starts in North America and
Latin America this summer with an additional launch in Europe under the Varta®
brand this fall.

About Rayovac

Rayovac is a worldwide leader in battery power and innovation. Backed by a
long history of bringing the latest innovations to the marketplace, Rayovac
offers a full range of high-performance batteries to meet the power needs of
today’s consumers. From long-lasting alkaline batteries to advanced green
rechargeable technology to the world’s top-selling, longest lasting mercury
free hearing aid battery, Rayovac’s state-of-the-art products offer more power
for the money. The company also manufactures a wide selection of high-quality
flashlights. For more information, visit

AboutSpectrum Brands Holdings, Inc.

Spectrum Brands Holdings, a member of the Russell 2000 Index, is a global and
diversified consumer products company and a leading supplier of consumer
batteries, residential locksets, residential builders’ hardware, faucets,
shaving and grooming products, personal care products, small household
appliances, specialty pet supplies, lawn and garden and home pest control
products, and personal insect repellents. Helping to meet the needs of
consumers worldwide, our Company offers a broad portfolio of market-leading,
well-known and widely trusted brands including Rayovac®, Varta®, Kwikset®,
Weiser®, Baldwin®, National Hardware®, Pfister®, Remington®, George Foreman®,
Black & Decker®, Toastmaster®, Farberware®, Tetra®, Marineland®, Nature’s
Miracle®, Dingo®, 8-in-1®, FURminator®, Littermaid®, Spectracide®, Cutter®,
Repel®, Hot Shot® and Black Flag®.Spectrum Brands'products are sold by the
world's top 25 retailers and are available in more than one million stores in
approximately 140 countries.Spectrum Brands Holdings generated net sales of
approximately$3.25 billionin fiscal 2012. On a pro forma basis following our
Company’sDecember 2012acquisition of theHardware & Home Improvement
Group(HHI) from Stanley Black & Decker,Spectrum Brandshad net sales of more
than$4 billionfor fiscal 2012. For more information,

Photos/Multimedia Gallery Available:



Spectrum Brands
Dave Prichard
Gibbs & Soell
Katie Timinsky/Gabby Szewcow
212.697.2600 x1282/1219
Press spacebar to pause and continue. Press esc to stop.