Siemens Enterprise Communications Unveils Project Ansible: An Immersive Experience That Unifies Communications, Collaboration

   Siemens Enterprise Communications Unveils Project Ansible: An Immersive
  Experience That Unifies Communications, Collaboration And Business Process
                            Into A Single Platform

-- Development partnership with frog; aggregation across voice, video, email,
text, social; unparalleled, single-pane-of-glass user experience; and business
process integration --

-- Investment protection for existing and new customers; roadmap to the
benefits of next-gen solution; seamless transition for OpenScape and HiPath
customers --

PR Newswire

MUNICH, Germany and RESTON, Va., July 16, 2013

MUNICH, Germany and RESTON, Va., July 16, 2013 /PRNewswire/ --Siemens
Enterprise Communications, a leading provider of enterprise communications
solutions and services, today offered the first public glimpse of Project
Ansible, a dynamic communications and collaboration platform designed to
extend beyond the promises of unified communications (UC) to redefine how
today's #Anywhere Worker interacts, communicates and collaborates. Project
Ansible will empower teams to engage in rich and meaningful conversations
across virtually any communications channel or device resulting in
dramatically improved team productivity. The new platform is designed to
deliver increased business performance through real-time engagement by
unifying voice, video, social communications, search, business process
applications, and other channels into a seamless, immersive, intuitive

Developed over two years in collaboration with frog, a world-leading product
strategy and design consultancy, Project Ansible is an immersive platform that
erases the boundaries separating multiple communication channels and business
process applications and integrates them into a 'single pane of glass'
providing visibility across a workgroup, an enterprise and the Web at the same
time. With Project Ansible, challenging or time-consuming tasks such as
searching for information across multiple sources (e.g. text, email, and
social channels), conducting live/virtual meetings, or generating transcripts
of conference calls becomes as easy as making a phone call.

"Project Ansible is designed to address core challenges faced by so many
organizations today: enterprises are at the center of a complex web of
interconnected systems that are hard to manage; companies are failing to drive
the full value of those investments; and, while communications tools
increasingly play a more central role in business, the user experience is
broken," said Hamid Akhavan, CEO of Siemens Enterprise Communications.
"Building upon our leadership heritage of innovation in business
communications, our aim is to define a new industry category through
aggregation, experience and integration into business processes. Project
Ansible defines a clear path forward to next-gen solutions through an
evolutionary approach for our existing customers and creates an opportunity
for Siemens Enterprise Communications to reach a wide range of new customers
while leading our industry to the next generation of user experience."

Siemens Enterprise Communications said it was providing an early look at the
platform to provide customers, prospects and partners a view into its vision
while also allowing customers time to plan a roadmap for an easy and seamless
extension of today's technology to take advantage of the benefits of the
next-gen solution. Project Ansible is expected to begin limited customer
trials at the end of 2013 and be generally available later in 2014.

Project Ansible is the result of a research and development partnership with
frog, working collaboratively with the company's internal product teams to
shape the new platform's design, approach and features. That research clearly
showed that CIO's will be measured not simply by how smoothly new technology
is rolled out but by how enthusiastically it is adopted by the workforce.
Today's stove-piped solutions are fragmented and incomplete, and do not
adequately serve the needs of teams, departments, enterprises or public
organizations. While the markets for collaboration, conferencing, CRM/ERP,
content management, social, and communication applications continue to mature,
they remain unique and segmented, leaving customers with the task of cobbling
them together.

The assessment by frog and Siemens Enterprise Communications validated Project
Ansible's market viability by focusing on user experience and designing and
building a platform that both buyers and users would value. "We are passionate
about bringing to market meaningful solutions designed to advance the human
experience," said Justin Maguire, Executive Creative Director, frog. "Today's
emerging millennials and knowledge workers are working in new ways, but are
using yesterday's tools, spending so much time orchestrating work, they have
little time to actually do work. Project Ansible will reduce frustration and
boost the performance of a company's biggest asset – their people – because
employees will love using it. Its delightful user experience will encourage
enterprise-wide adoption and seamless integration into business processes to
drive dramatic productivity improvements." To meet these challenges, Project
Ansible leverages thousands of interactions with end-users and industry
experts to identify and address three key customer requirements of
next-generation solutions: aggregation and interoperability; a powerful,
intuitive user experience; and deep business process integration. While
unveiling selected features of Project Ansible and indicating more details
will emerge over time, Siemens Enterprise Communications said the new platform
will offer a seamless experience across desktop, tablet and mobile devices to
amplify team collaboration and enable new ways to work. The company plans a
range of deployment options for customers in both private and public clouds
and offered as-a-service from partner providers.

Project Ansible will offer a comprehensive approach to enterprise
collaboration and communication that will be differentiated from today's
industry offerings through:

  oEase-of-Use – Project Ansible pulls together and manages the daily flow of
    communications into rich and meaningful conversations in an intelligent,
    intuitive and personalized way. With unparalleled ease-of-use,
    organizations can anticipate higher adoption rates, reduced training time
    and expense, and enhanced team productivity. Smart, intelligent design
    lets Project Ansible adapt to the user rather than the other way around
  oPersistence – Project Ansible turns meetings into automatically-created,
    persistent, shared Ansible Spaces, with associated files, transcripts of
    voice and video, conversations and participants. Keeping all conversations
    and content available, Project Ansible makes meetings more meaningful.
  oContextual Search – Project Ansible will redefine search within
    communication and collaboration applications and extend it beyond
    traditional boundaries to include, for example, transcribed voicemails,
    emails, social aggregated content, text messages, and beyond. With Thought
    Trails™, users will have real-time, searchable access to the content they
    need by topic and conversation, even easily finding colleagues who are
    working on similar projects and topics.
  oA Single View – Project Ansible will bring together synchronous and
    asynchronous communication channels into one, intuitive, frictionless,
    "rich canvas" view. With Project Ansible, users will no longer have to
    jump in and out of applications, but can communicate and collaborate
    within a single application seamlessly across desktop and mobile devices.
  oIntegration – Project Ansible will be designed to work the way business
    works by tying into common business processes. Project Ansible comes with
    built-in Connectors for out of the box integration to leading
    applications, like Microsoft,, and Google, and to several
    social media platforms. Powerful APIs and SDKs will enable in-house IT
    teams and third-party developers to easily build enhancements and
    industry-specific solutions, while broadening integration opportunities to
    other business process solutions.

Siemens Enterprise Communications will unveil more Project Ansible features
over time as the company continues development and moves toward general
product availability. The company established a dedicated micro-site for
Project Ansible ( or at where interested parties can
register to receive the latest news and updates.

"Project Ansible integrates all the bits and pieces that we have been talking
about in UC, but never saw delivered," said Nicole Dufft, Pierre Audoin
Consultants. "Based on WebRTC, Project Ansible integrates and puts into
context all the tools we use in our daily work routines: voice, web and video
communication, team collaboration, social networking, business process
applications, content management, enterprise search, and even some analytics.
Equally important to this 'contextual integration,' usability has been a key
focus in developing Project Ansible. Project Ansible actually looks like a
product people would love using."

"Project Ansible is Siemens' way of providing an 'it just works' experience to
the user, delivering a full aggregation of the traditional UC stack, social
software, and business applications in an easily consumable interface on the
desktop as well as mobile devices," said Michael Brandenburg, Frost &
Sullivan. "As it turns out, Project Ansible is not about ripping and replacing
existing back-end UC platforms, but instead, focuses on making user
consumption of these platforms a much more engaging experience. Project
Ansible is a solid representation of what the promise of unified
communications was, or is, supposed to deliver to the end-user and a great
example of how enterprise communications should work and how we as users want
it to work. For me at least, it redefines how I want to interact, communicate,
and collaborate as part of daily work."

In keeping with the open systems heritage of Siemens Enterprise
Communications, Project Ansible will avoid the user "lock-outs" of proprietary
solutions, and will offer the industry's first true use of WebRTC, the new
standard for embedding voice, text, and video communications within web
browser communications. With its strong track record of "never leaving
customers behind," the company said one of Project Ansible's key design
considerations was providing an evolutionary approach to helping customers
achieve the benefits of next-gen solutions, safeguarding technology
investments made by its customers now and in the months to come in its
existing, industry-leading OpenScape and HiPath portfolio for small and large

"I chose Siemens as my communications system based on price and architecture,"
said David Nettles, Director IT Operations, Rayonier, a leading international
forest products company. "Project Ansible is a game changing vision that
really drives home that decision!"

About Project Ansible
The result of a two year development effort, and born from intensive research
regarding user requirements and preferences, Project Ansible is a
next-generation communications and collaboration platform from Siemens
Enterprise Communications. Developed in collaboration with frog, Project
Ansible is the first platform to deliver a truly exceptional,
single-pane-of-glass user experience across virtually all devices and designed
to extend beyond the promises of unified communications (UC) aggregating
across virtually every channel, including social software, business
applications, video, text, analytics, and traditional voice communication. For
more information, please access or or #ProjectAnsible.

About Siemens Enterprise Communications
Siemens Enterprise Communications is a leading global provider of unified
communications (UC) solutions and network infrastructure for enterprises of
all sizes. Leveraging 160 years of experience, we deliver innovation and
quality to the world's most successful companies, backed by a world-class
services portfolio which includes international multi-vendor managed and
outsourcing capabilities.

Our OpenScape communications solutions provide a seamless and efficient
collaboration experience – on any device – which amplifies collective effort
and dramatically improves business performance.

Together, our global team of UC experts and service professionals set the
standards for a rich communications experience that empowers teams to deliver
better results.

Siemens Enterprise Communications is a joint venture of The Gores Group and
Siemens AG, and includes Enterasys Networks, a provider of network
infrastructure and security solutions, creating a complementary and complete
enterprise communications solutions portfolio. For more information, please
visit: or .

Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of
Siemens AG.

This release contains forward-looking statements based on beliefs of Siemens
Enterprise Communications' management. The words "anticipate," "believe,"
"estimate," "forecast," "expect," "intend," "plan," "should," and "project"
are used to identify forward-looking statements. Such statements reflect the
company's current views with respect to future events and are subject to risks
and uncertainties. Many factors could cause the actual results to be
materially different, including, among others, changes in general economic and
business conditions, changes in currency exchange rates and interest rates,
introduction of competing products, lack of acceptance of new products or
services and changes in business strategy. Actual results may vary materially
from those projected here. Siemens Enterprise Communications does not intend
or assume any obligation to update these forward-looking statements.

SOURCE Siemens Enterprise Communications

Contact: Holly Hagerman, Connect Marketing, +1 (801) 373-7888,
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