American Academy of Ophthalmology Launches Apple and Android Apps to Meet Growing Demand for Mobile Medical Education

  American Academy of Ophthalmology Launches Apple and Android Apps to Meet
                 Growing Demand for Mobile Medical Education

Leading resource in ophthalmic science now available as eBooks on tablets

PR Newswire

SAN FRANCISCO, July 15, 2013

SAN FRANCISCO, July 15, 2013 /PRNewswire/ --As doctors' usage of mobile
technologies for professional purposes continues to grow at a rapid pace, the
American Academy of Ophthalmology today announced that the most respected
resource in ophthalmic science, the Basic and Clinical Science Courseseries,
is now available through eBooks apps for mobile devices. The world's largest
association of eye physicians and surgeons is launching Apple® iOS and Google
Android apps to enable anytime, anywhere access to these essential ophthalmic
educational and reference resources.

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The Basic and Clinical Science Course is the premier resource for ophthalmic
resident training in the United States and Europe, and a key clinical
reference for practicing ophthalmologists worldwide. The Academy has produced
the series since 1940, when it was named The Home Study Course. In 1970, it
was renamed the Basic and Clinical Science Course, and has grown from brief
booklets in outline-syllabus formats to 13 volumes of full-text books. Now,
the series is available in eBook formats to meet the needs of a rapidly
growing population of ophthalmologists – medical doctors specializing in the
diagnosis, medical and surgical treatment of eye diseases and conditions − who
rely on mobile devices for educational and clinical purposes. For instance, a
2013 survey of U.S. physicians conducted by Kantar Media found that more than
half of physician respondents ages 44 or younger use tablet devices for
professional purposes.^I

"It's undeniable that the demand for clinical training tools for mobile
devices is becoming more prevalent among not only ophthalmologists, but
throughout all medical disciplines," said Richard Zorab, vice president for
clinical education at the American Academy of Ophthalmology. "These new apps
are the first step in the Academy's ongoing strategy of reshaping our
educational offerings to be consistent with the evolving, increasingly
on-the-go and on-demand learning habits of younger physicians."

The Basic and Clinical Science Course series is built on a solid foundation of
scientific research and clinical experience that is reviewed and updated
annually by a faculty of more than 80 leading ophthalmologists. It covers
everything from basic anatomy, optics and pathology to subspecialty topics
such as retina, glaucoma and cataract, with thousands of photos and
illustrations. Each section includes self-assessments, study questions and
answers. The new eBooks enable users to download individual volumes or the
entire 13-volume set for offline use and offers features that include search,
highlighting, note taking, bookmarking and image zoom. The Basic and Clinical
Science Course Residency Set includes the additional books: The Profession of
Ophthalmology, Basic Principles of Ophthalmic Surgery and Basic Techniques of
Ophthalmic Surgery.

For more information and to purchase Basic and Clinical Science Course eBooks,
visit www.aao.org/bcsc.

About the American Academy of Ophthalmology
The American Academy of Ophthalmology–headquartered in San Francisco– is the
world's largest association of eye physicians and surgeons — Eye M.D.s — with
more than 32,000 members worldwide. Eye health care is provided by the three
"O's" – ophthalmologists, optometrists, and opticians. It is the
ophthalmologist, or Eye M.D., who can treat it all: eye diseases, infections
and injuries, and perform eye surgery. For more information, visit
www.aao.org. The Academy's EyeSmart^® program educates the public about the
importance of eye health and empowers them to preserve healthy vision.
EyeSmart provides the most trusted and medically accurate information about
eye diseases, conditions and injuries. OjosSanos™ is the Spanish-language
version of the program. Visit www.geteyesmart.org or www.ojossanos.org to
learn more.

^1 Kantar Media, 'Sources & Interactions Study: March 2013 –Medical/Surgical
Edition": bit.ly/18U3vLZ and http://t.co/1kRVOSPCZz

SOURCE American Academy of Ophthalmology

Website: http://www.aao.org
Contact: Media Relations, (415) 561-8534, media@aao.org
 
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