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Photo Release -- SKECHERS Enhances Flagship Times Square Store With Spectacular LED Display System



Photo Release -- SKECHERS Enhances Flagship Times Square Store With
Spectacular LED Display System

New Daktronics-Manufactured Displays Highlight the Exterior of SKECHERS'
Recently Revamped Times Square Store

BROOKINGS, S.D., July 15, 2013 (GLOBE NEWSWIRE) -- SKECHERS USA, Inc.
(NYSE:SKX) recently remodeled their East Coast flagship store located on 42^nd
street in Times Square. The new look features five spectacular outdoor LED
displays and three static displays provided by Daktronics Inc. (Nasdaq:DAKT).

SKECHERS LED Display System
 New Daktronics-manufactured outdoor LED
 video display system installed at
 SKECHERS flagship NYC store location.

A photo accompanying this release is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=19858

SKECHERS' new Times Square signage includes a marquee with two main high
resolution LED video displays and two illuminated backlit channel letters. In
addition to the marquee displays, SKECHERS added a LED banner display and a
LED video blade. The combined LED video system spans more than 700 square
feet, features 10 mm pixel spacing and exclusively advertises the SKECHERS
brand. Watch a video of SKECHERS new LED displays in action.

"The new LED screens have definitely enhanced our Times Square store with more
dynamic visual displays," said Marc Rooney, Vice President of Retail
Operations for SKECHERS USA. "We are very pleased with the results of this
remodel in one of the key tourist and shopping destinations in the world."

In addition to the four LED video displays, SKECHERS chose Daktronics
ProPixel^® freeform puck elements as a lighting accent beneath the
storefront's canopy, adding another depth of ambiance to the modern design
aesthetic.

Daktronics HD LED video displays bring high-resolution video to any
environment by combining the brightest, bin-sorted LEDs available with a
flexible, weather-ready video module design. A darker display face provides
deeper, more pronounced blacks, while custom LED louvers and an innovative
pixel layout work to significantly improve color integrity.

Daktronics' first Times Square project was for the Dow Jones Zipper display in
1986. Since then, no other electronic display manufacturer has installed more
LED displays in this world-renowned area.

Discover more about Daktronics dynamic LED video displays at:
www.daktronics.com/spectaculars.

ABOUT DAKTRONICS

Daktronics has strong leadership positions in, and is the world's largest
supplier of, computer-programmable displays, large screen video displays,
digital billboards, and electronic scoreboards and control systems. The
company excels in the control of large display systems, including those that
require integration of multiple complex displays showing real-time
information, graphics, animation and video. Daktronics designs, manufactures,
markets and services display systems for customers around the world, in sport,
business and transportation applications. For more information, visit the
company's World Wide Web site at: www.daktronics.com or e-mail the company at
commercial@daktronics.com, call (605) 692-0200 ext. 56219 or toll-free (800)
325-8766 in the United States or write to the company at 201 Daktronics Drive
PO Box 5128 Brookings, S.D. 57006-5128.

ABOUT SKECHERS USA, INC.

SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California, designs,
develops and markets a diverse range of footwear for men, women and children
under the SKECHERS name. SKECHERS footwear is available in the United States
via department and specialty stores, Company-owned SKECHERS retail stores and
its e-commerce website, and over 100 countries and territories through the
Company's global network of distributors and subsidiaries in Brazil, Canada,
Chile, Japan, and across Europe, as well as through joint ventures in Asia.
For more information, please visit www.skechers.com, and follow us on Facebook
(www.facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

DAKTRONICS, INC. SAFE HARBOR STATEMENT

Cautionary Notice: In addition to statements of historical fact, this news
release contains forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995 and is intended to enjoy the
protection of that Act.  These forward-looking statements reflect the
Company's expectations or beliefs concerning future events. The Company
cautions that these and similar statements involve risk and uncertainties
which could cause actual results to differ materially from our expectations,
including, but not limited to, changes in economic and market conditions,
management of growth, timing and magnitude of future contracts, fluctuations
in margins, the introduction of new products and technology, the impact of
adverse weather conditions and other risks noted in the company's SEC filings,
including its Annual Report on Form 10-K for its 2013 fiscal year. 
Forward-looking statements are made in the context of information available as
of the date stated. The Company undertakes no obligation to update or revise
such statements to reflect new circumstances or unanticipated events as they
occur.

SKECHERS USA, INC. SAFE HARBOR STATEMENT

This announcement may contain forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. Forward-looking statements include, without limitation,
any statement that may predict, forecast, indicate or simply state future
results, performance or achievements, and can be identified by the use of
forward looking language such as "believe," "anticipate," "expect,"
"estimate," "intend," "plan," "project," "will be," "will continue," "will
result," "could," "may," "might," or any variations of such words with similar
meanings. Any such statements are subject to risks and uncertainties that
could cause actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute to such
differences include the resignation of the Company's former independent
registered public accounting firm, and its withdrawal of its audit reports
with respect to certain of the Company's historical financial statements;
international, national and local general economic, political and market
conditions including the ongoing global economic slowdown and market
instability; entry into the highly competitive performance footwear market;
sustaining, managing and forecasting costs and proper inventory levels; losing
any significant customers, decreased demand by industry retailers and
cancellation of order commitments due to the lack of popularity of particular
designs and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers; anticipating,
identifying, interpreting or forecasting changes in fashion trends, consumer
demand for the products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling seasons; and
other factors referenced or incorporated by reference in the Company's annual
report on Form 10-K for the year ended December 31, 2012 and its quarterly
report on Form 10-Q for the three months ended March 31, 2013. The risks
included here are not exhaustive. The Company operates in a very competitive
and rapidly changing environment. New risks emerge from time to time and the
companies cannot predict all such risk factors, nor can the companies assess
the impact of all such risk factors on their respective businesses or the
extent to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not place undue
reliance on forward-looking statements as a prediction of actual results.
Moreover, reported results should not be considered an indication of future
performance.

CONTACT: Joni Schmeichel
         Daktronics Strategic Marketing
         Tel 605-691-3639
         joni.schmeichel@daktronics.com
        
         Jennifer Clay
         SKECHERS USA, Inc.
         Tel 310-937-1326
         jennc@skechers.com

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