Highmark Health Services Extends Relationship with Healthways to Continue SilverSneakers® Fitness Program Through 2014

  Highmark Health Services Extends Relationship with Healthways to Continue
  SilverSneakers® Fitness Program Through 2014

Business Wire

NASHVILLE, Tenn. -- July 15, 2013

As part of its long-standing commitment to improve the health and well-being
of older adult members, Highmark Health Services is extending its agreement
with Healthways (NASDAQ: HWAY) to offer the award-winning SilverSneakers^®
Fitness Program to eligible members through 2014. SilverSneakers, the nation’s
leading exercise program designed to keep older adults active and healthy, has
partnered with Highmark since 2004 and is available to eligible Highmark
Medicare Advantage members in Pennsylvania and West Virginia.

Using proven methodologies based upon more than 17 years of science and
outcomes, the SilverSneakers Fitness Program increases physical activity in
older adults, resulting in higher well-being and lower healthcare costs.
SilverSneakers engages participants in more frequent strength training,
aerobic, and flexibility exercise through access to a variety of venues and
programming designed specifically for older adults that incorporates social
experiences.

“Many individuals have a more sedentary lifestyle as they age, but a program
like SilverSneakers helps older people to stay physically active and healthy,”
said Cindy Dellecker, Senior Vice President of Senior Markets at Highmark
Health Services. “We are pleased to continue this partnership with Healthways
because we know how much our members have benefitted from the program.”

According to a 2012 survey, 57 percent of Highmark members who participate in
SilverSneakers reported their health as excellent or very good, almost twice
the national average of 32 percent for older adults. In addition,
approximately 30 percent of surveyed members reported improvement in arthritis
pain and lower back pain since participating in the program. Furthermore, 89
percent of Highmark SilverSneakers participants have either increased or
maintained their aerobic activity level over the last year.

“The Highmark SilverSneakers member survey findings demonstrate that we are on
the right track in addressing physical activity and well-being among older
adults in Pennsylvania and West Virginia,” said Ben R. Leedle, Jr., Healthways
president and chief executive officer. “By continuing to offer SilverSneakers,
Highmark demonstrates why its commitment to enhancing the health of its
members is so highly regarded. Healthways is honored to partner with Highmark
in its efforts to transform the lives of its older adult members through a
program that is both highly rewarding and enjoyable.”

The SilverSneakers Fitness Program was founded in 1992 and serves more than 10
million eligible members. The Healthways fitness center network offers
convenient access to more than 15,000 participating fitness and wellness
facilities nationwide.

About Highmark Health Services

Highmark Health Services is among the largest health insurers in the United
States and the fourth-largest Blue Cross and Blue Shield-affiliated company.
Highmark Health Services operates health insurance plans in Pennsylvania,
Delaware and West Virginia that serve 5.3 million members. Its diversified
health businesses serve group customer and individual health needs across the
United States through dental insurance, vision care and other related health
businesses. Highmark Health Services is an independent licensee of the Blue
Cross and Blue Shield Association, an association of independent Blue Cross
and Blue Shield companies. For more information, visit www.highmark.com.

About Healthways

Healthways (NASDAQ: HWAY) is the largest independent global provider of
well-being improvement solutions. Dedicated to creating a healthier world one
person at a time, the Company uses the science of behavior change to produce
and measure positive change in well-being for our customers, which include
employers, integrated health systems, hospitals, physicians, health plans,
communities and government entities. We provide highly specific and
personalized support for each individual and their team of experts to optimize
each participant’s health and productivity and to reduce health-related costs.
Results are achieved by addressing longitudinal health risks and care needs of
everyone in a given population. The Company has scaled its proprietary
technology infrastructure and delivery capabilities developed over 30 years
and now serves approximately 45 million people on four continents. Learn more
at www.silversneakers.com or www.healthways.com.

Contact:

Healthways
Chip Wochomurka, 615-614-4493
chip.wochomurka@healthways.com
or
Highmark
Doug Braunsdorf, 412-544-5206
douglas.braunsdorf@highmark.com
 
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