Atmel Launches New Automotive-Qualified maXTouch Controller Family; Enables Single-Layer Shieldless Touchscreen and Touchpad

 Atmel Launches New Automotive-Qualified maXTouch Controller Family; Enables
Single-Layer Shieldless Touchscreen and Touchpad Designs in Car Center Stacks

True Single-Layer Shieldless Designs Reduce System Complexity, Lowers Overall
Cost and Provides Lower Power Consumption

PR Newswire

HEILBRONN, Germany, July 15, 2013

HEILBRONN, Germany, July 15, 2013 /PRNewswire/ -- Atmel^® Corporation (NASDAQ:
ATML), a global leader in microcontroller and touch technology solutions,
today announced the availability of a new maXTouch^® family to enable
single-layer shieldless designs in automotive center stacks, navigation
systems, radio interfaces or rear seat entertainment systems. Atmel's mXT336S
is optimized for 7-inch touchscreens, while the mXT224S targets smaller
touchscreens and touchpads.

(Logo: http://photos.prnewswire.com/prnh/20120530/SF15228LOGO)

The new mXT336S and mXT224S devices further strengthen Atmel's position as a
market-leading touch supplier to support consumer, industrial and automotive
applications with maXTouch. The new touch devices are AEC-Q100-compliant and
fully automotive qualified.

They offer superior performance, multitouch, faster response time, more
precise touches, robust operation and lower power consumption. The new mXT336S
and mXT224S devices also provide dedicated embedded functionality that meet
current automotive design requirements.

Dedicated firmware and a high signal-to-noise ratio makes these devices
ideally suited for very noisy environments. Since only a high signal-to-noise
ratio enables detection of touches with a "gloved" finger, the devices provide
full support for gloved hand operation on automotive touchscreens.

One key requirement for automotive designs is the support for shieldless
sensors. "Conventional touch controllers are unable to handle LCD noise, so an
additional shield layer is required to prevent noise coupling," said Stephan
Thaler, Atmel Marketing Director for Automotive Touch Products. "Thanks to the
superior noise handling and filtering capabilities of our new
automotive-qualified maXTouch devices, shields are no longer required, and
designers can use single-layer sensors instead of dual or triple layers, which
are typical in many current applications. By eliminating an additional layer,
designers have a thinner stack which reduces the overall system complexity,
lowering the overall cost and power consumption, and resulting in higher
product yields during production."

Further Embedded Automotive Functionalities

The mXT336S/mXT224S devices support touch detection, up to 10 simultaneous
touches, touch size reporting, single- and dual-touch gesture calculation,
communication of X/Y positions, gesture support, and the ability to eliminate
unintended touches. Users can perform multi-touch gestures (pinch, stretch,
etc.), while unintended touches are rejected, such as a resting hand on the
screen. All these key features bring the smartphone experience into
contemporary cars.

Availability

Samples of the automotive-qualified mXT336S and mXT224S touch controllers are
available now in TQFP64 packages. Demo kits for both devices are also
available to support design-in and shorten time–to-market.

About Atmel

Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and
manufacture of microcontrollers, capacitive touch solutions, advanced logic,
mixed-signal, nonvolatile memory and radio frequency (RF) components.
Leveraging one of the industry's broadest intellectual property (IP)
technology portfolios, Atmel is able to provide the electronics industry with
complete system solutions focused on industrial, consumer, communications,
computing and automotive markets.

© 2013 Atmel Corporation. All Rights Reserved. Atmel^®, Atmel logo and
combinations thereof, maXTouch^® and others are registered trademarks or
trademarks of Atmel Corporation or its subsidiaries. Other terms and product
names may be trademarks of others.

More Information:

More information on automotive-qualified maXTouch mXT336S/mXT224S touchscreen
controller families is available at:
http://www.atmel.com/Microsite/maxtouch-sseries-automotive/

Atmel YouTube Channel: www.atmel.com/youtube
Embedded Design Blog: www.atmelcorporation.wordpress.com
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Press Contacts:

Dr. Susanne Herchner, Marcom Director Automotive
Phone: +49 7131 67-2081, Email: susanne.herchner@atmel.com

Agnes Toan, PR Manager
Phone: (+1) 408-487-2963, Email: agnes.toan@atmel.com

SOURCE Atmel Corporation

Website: http://www.atmel.com