“Eric Clapton’s Crossroads Guitar Festival 2013” Brings World’s Greatest Guitar Stars to Cinemas This Summer

  “Eric Clapton’s Crossroads Guitar Festival 2013” Brings World’s Greatest
  Guitar Stars to Cinemas This Summer

  NCM Fathom Events and Crossroad Concerts LLC Present the All-Star Benefit
                  Concert in Select U.S. Theaters on Aug. 13

Business Wire

CENTENNIAL, Colo. -- July 15, 2013

Bringing the ultimate guitar concert featuring the most legendary guitarists
in the world to select U.S. movie theaters, NCM Fathom Events and Crossroad
Concerts LLC  present “Eric Clapton’s Crossroads Guitar Festival 2013” on
Tuesday, Aug. 13 at 7:30 p.m.  (local time). This special, one-night event
will feature the best performances and backstage access from Clapton’s
Crossroads Guitar Festival pre-recorded over two nights at Madison Square
Garden this past April. Tickets for the live concert sold out within minutes
of going on sale, but fans can experience one of the hottest events of the
year from their local theater as Clapton gathers his most respected colleagues
in the music industry for a jam session. The live concert and portions from
the cinema event benefit the Crossroads Centre, a treatment and education
facility for chemically dependent people, based in Antigua and founded by

“Eric Clapton’s Crossroads Guitar Festival 2013” will be presented in nearly
500 select movie theaters around the country through NCM’s exclusive Digital
Broadcast Network. Tickets are available at participating theater box offices
and online at www.FathomEvents.com. For a complete list of theater locations
and prices, visit the NCM Fathom Events website (theaters and participants are
subject to change).

Musicians featured in the cinema event include the Allman Brothers Band, Blake
Mills, Booker T., Buddy Guy, Derek Trucks, Doyle Bramhall II, Eric Clapton,
Gary Clark Jr., Gregg Allman, Jeff Beck, John Mayer, Keith Richards, Keith
Urban, Los Lobos, Robert Cray, Sonny Landreth, Vince Gill and Warren Haynes.

Since 2004, the Crossroads Guitar Festival has taken place every three years
and the 2013 edition is the fourth in the series. A mix of sultry blues,
classic rock and country jams, the festival offers a wide sampling of
legendary guitarists and their greatest hits, where anything can unfold
onstage at any time. Since its inception, Clapton’s vision for the Crossroads
Guitar Festival has been to create an event where his friends and
contemporaries can have fun and perform together for the benefit of a good

“NCM Fathom Events is thrilled to bring audiences the concert event of the
summer as Eric Clapton and the world’s best guitarists combine for an
unforgettable night in cinemas across the country,” said Dan Diamond, senior
vice president of Business Development of NCM Fathom. “The Clapton Crossroads
Guitar Festival has long been one of the premiere events in music, and
communities of fans nationwide will enjoy the ultimate concert experience on
the big screen with amazing sound and front row seats.”

About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated
media company reaching U.S. consumers in movie theaters, online and through
mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema
advertising and events across the nation’s largest digital in-theater network,
comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc.
(NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional
theater circuits. NCM’s theater advertising network covers 183 Designated
Market Areas® (49 of the top 50) and includes approximately 19,300 screens
(over 18,400 digital). During 2012, approximately 710 million patrons attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM Fathom Events live digital broadcast
network (“DBN”) is comprised of over 740 locations in 172 Designated Market
Areas® (including all of the top 50). The NCM Interactive Network offers
360-degree integrated marketing opportunities in combination with cinema,
encompassing 41 entertainment-related websites, online widgets and mobile
applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 44.9% interest in
and is the managing member of National CineMedia LLC. For more information,
visit www.ncm.com or www.FathomEvents.com. (NCMI-E)

About the 2013 Crossroads Guitar Festival

The 2013 Crossroads Guitar Festival Presented By Chase featured over 30 of the
world’s greatest guitarists playing sidemen to each other over two nights at
the world’s most famous arena, Madison Square Garden, on April 12-13. The
Crossroads Guitar Festival supports The Crossroads Centre, Antigua, which was
founded in 1998 to provide treatment and education to chemically dependent
persons, those with other compulsive addictive behaviors, their families and
their significant others. Treatment is provided through residential care, as
well as family and aftercare programs. The pathway to recovery is founded on
the movement toward a change in lifestyle. Crossroads Centre, Antigua also
operates a 16-bed halfway house in Antigua called the Bevon House (exclusively
for Antigua residents) and facilitates a school-based education series,
Breaking the Cycle, in all Antiguan schools. The Crossroads Centre has
recently expanded its program to offer transitional living for men, in line
with the Crossroads Centre’s philosophy on recovery, at The Sanctuary in
Delray Beach, Florida, for those who have completed a residential treatment
program. To donate now, go to http://crossroadsantigua.org/donate. For more
information, go towww.ericclapton.com or www.crossroadsguitarfestival.com/.

For artwork/photos related to “Eric Clapton’s Crossroads 2013,” click here.


NCM Fathom Events
Michelle Portillo, 303-792-8651
Scoop Marketing for NCM Fathom Events
Erik Stein, 818-761-6100
42West for Crossroad Concerts LLC
Rebecca Novak, 646-649-9494
PMK-BNC for ERIC CLAPTON and Crossroads Guitar Festival 2013
Kristen Foster, 212-582-1111
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