Best-Selling Author of Loyalty 3.0 Rajat Paharia to Headline July 24 Webinar

Best-Selling Author of Loyalty 3.0 Rajat Paharia to Headline July 24 Webinar 
Father of Gamification to Discuss How Companies Can Harness Big Data,
Motivational Science and Game Mechanics to Build the One Thing Every
Company Wants From Customers, Employees and Partners 
REDWOOD CITY, CA -- (Marketwired) -- 07/15/13 --  Rajat Paharia,
author of the new best-selling book Loyalty 3.0: How to Revolutionize
Customer and Employee Engagement with Big Data and Gamification, will
headline a free webinar at 1 p.m. EDT Wednesday, July 24.  
The hour-long webinar will offer attendees a chance to meet Paharia,
recognized worldwide as the father of gamification, as he explores
insights from Loyalty 3.0 and answers questions one-on-one. Paharia
is founder and chief product officer of Bunchball, the pioneer and
market leader in gamification. 
Fueled by the power of big data, companies are harnessing
gamification to rewrite the rules for capturing and keeping loyal
customers, engaged employees and valuable partners. The webinar
offers attendees a chance to hear Paharia explain how some of the
world's largest brands and most innovative startups have employed the
tenets of Loyalty 3.0 to improve sales, enhance productivity and
create smarter, more motivated employees by building the one thing
every company wants from every stakeholder: loyalty. 
Loyalty 3.0, released in June by McGraw-Hill, debuted in its first
week as the No. 1 best seller on Barnes & Noble's and topped
multiple best-seller lists on The book also reached No. 5
on the New York Times Best Seller List for advice and how-to books,
and soared to No. 3 on the Wall Street Journal Best Seller List for
hardcover business books.  
Due to the interactive nature of the webinar space is limited.
Interested attendees can register here: 
Event details:  
WHAT: Loyalty 3.0 Webinar
 WHO: Rajat Paharia, Best-Selling Author
and Founder and Chief Product Officer, Bunchball
 WHEN: Wednesday,
July 24 at 1 p.m. EDT / Noon CDT / 10 a.m. PDT
 COST: Attendance is
free, but space is limited
 REGISTER: Register here 
About Bunchball: 
 Bunchball is the market leader and visionary in
gamification. Bunchball enables organizations to improve business
performance throughout their ecosystem by creating 
highly active and
loyal customers, employees, and partners. Bunchball's comprehensive
suite of innovative cloud-based solutions empowers companies to
engage and motivate, leading to improved employee productivity,
customer loyalty, audience engagement, and ROI. Bunchball's
world-class customers include Adobe, HP, Cisco, MTV, Comcast,
LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's
investors include Granite Ventures, Triangle Peak Partners, Northport
Investments, and Correlation Ventures. For more information, visit, our blog at, or follow
Mina Manchester
Bateman Group
(415) 697-2565
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