Numecent Unveils NaaS - "Native as a Service" Cloudpaging Platform on AWS

  Numecent Unveils NaaS - "Native as a Service" Cloudpaging Platform on AWS

White-Label Cloudpaging Service Initially For ISVs And Developers

Rapidly Cloudify and Optionally SaaSify Applications and Plug-ins Without Any

Piracy-Free, Friction-Free And Near-Instant Delivery From The Cloud

Data Can Remain Local To Users Avoiding Privacy Concerns

PR Newswire

IRVINE, Calif., July 15, 2013

IRVINE, Calif., July 15, 2013 /PRNewswire/ -- Numecent™, the cloudpaging
innovator, today introduced a unique Cloud service called NaaS – "Native as a
Service". Built on its groundbreaking cloudpaging technology, Numecent's NaaS
platform enables ISVs (Independent Software Vendors) and developers to deliver
their inventory of applications from the Cloud - piracy and friction free -
with optional subscription and without any changes to their source code.

In essence, NaaS is to cloud-delivered native applications, what SaaS is to
Web-applications. Applications delivered through NaaS provide the immediacy,
agility and the liberating user experience of a web-app but with the superior
performance, rich functionality and ecosystem continuity benefits which only
native applications can deliver. NaaS can also drastically reduce the revenue
loss attributed to piracy as there is never an unencrypted or persistent
executable to 'crack' on the client device.

"As the delivery of digital goods moves unstoppably towards the Cloud,
companies offering SaaS have been reaping enormous economic benefits with
their Web applications," said Osman Kent, co-founder and CEO of Numecent.
"However, until the advent of NaaS, most ISVs with native applications have
been unable to participate in this new economy due to technical, financial and
resourcing barriers. NaaS changes all that – it is an instant enabler for
ISVs, large and small, who want to monetize their inventory now – with or
without subscription. NaaS is an effortless on-ramp to the Cloud economy for

A white-label offering, NaaS is a multi-tenant platform hosted on AWS (Amazon®
Web Services) and provides a global footprint with a fully integrated CDN
(Content Delivery Network).

With the tools and the services provided, ISVs can rapidly Cloudify and
optionally SaaSify their Microsoft® Windows®-based applications and deliver
them from the NaaS platform almost instantly, with zero installation of the
cloudified application on client devices. This workflow does not require any
changes or access to source code and can be outsourced to certified
professionals in Numecent's growing ecosystem. Cloudpaged applications can
even be run offline at the ISV's discretion while under full license control.

"Last year we showed how cloudpaging solves the download and installation
problems by making Cloud delivery almost instantaneous," said Art Hitomi,
co-founder and CTO of Numecent. "This year, cloudpaging also solves the
problem of subscription licensing from the Cloud. With NaaS, we are now
delivering all three benefits in a unified and effortless Cloud service. To
enjoy these benefits ISVs do not need to make any changes to their software or
build any infrastructure to start delivering from the Cloud. We did all the
hard work so that ISVs can focus on increasing their revenues and

Additional benefits of NaaS include:

  oEasy On-Boarding for ISVs to rapidly Cloudify and optionally SaaSify their
  oNear Instant Delivery between 20x to 100x faster than a linear download
  oZero Installation On The Client avoiding conflicts, support and
    reputational issues
  oWeb-Scale, Elastic & Global without having to build an expensive
  oWeb-APIs for rapid integration with Web-services such as e-Commerce or CRM
  oData Can Remain Local To The User avoiding issues with security and
  oLicense Virtualization requiring  no engineering for cloud based licensing
  oDrastically Reduced Piracy helping ISVs to increase their revenues
  oFriction-Free Trial Or Beta Programs for better conversion rates
  oTransparent Updates or Patches for a better user experience
  oDelivery to Physical or Virtual Desktops for tapping into new markets
  oSelf-Hosting Option allowing ISVs to leverage their existing IT

Availability & Pricing

NaaS is immediately available worldwide on an 'invitation only basis' for
qualifying ISVs. Please visit to apply for an invitation.

NaaS itself is a subscription based system and uses an affordable
'pay-per-use' pricing model - metered and charged on a monthly basis. Annual
subscriptions are also available which may confer additional savings.

The initial roll-out of NaaS is targeted at ISVs who want to deliver their
native Windows applications web-scale from the cloud, with or without
subscription. In subsequent phases, additional NaaS editions will be offered
that are specifically tailored for MSPs, Telcos, Enterprises and with
additional client platforms.

About Numecent

Numecent is a pioneer and technology leader in rapid, secure
and friction-free provisioning of native applications from the Cloud through
virtualization. The company's groundbreaking and patented cloudpaging
technology can deliver a native application from the Cloud between 20x to 100x
faster compared to a linear digital download and execute on the client
platform without installation and without IT support.

Unlike expensive remoting solutions which cannot scale, cloudpaging does not
push pixels from the Cloud – the technology actually transmits pre-virtualized
native software instructions (a page at a time and on demand) which are then
executed on the user's machine in a transient manner and at full performance.
As a result, cloudpaged native applications can reduce network usage by up to
95% and can become Web-scale with minimal server footprint.

Numecent was recently named a Gartner "Cool Vendor 2013" in recognition of its
disruptive technology. In June 2013, the company announced the completion of a
new $13.6M funding round led by T-Venture – the VC arm of Deutsche Telekom. A
B2B company, Numecent's primary customers are Independent Software Vendors
(ISVs), Managed Service Providers (MSPs), Telcos and Enterprises.

Follow us on Twitter (@numecent) and Facebook (

We are always looking for exceptional people who have a passion to make a
difference. For career opportunities at Numecent see

All trademarks and registered trademarks previously cited are hereby
recognized as the property of their respective owners.

SOURCE Numecent

Contact: Jonathan Hirshon, PR Counsel for Numecent - or
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