Bonobos Makes Being Well-Dressed Easy and Affordable with Opscode

      Bonobos Makes Being Well-Dressed Easy and Affordable with Opscode

Online Menswear Brand Deploys Opscode Hosted Chef™ to Automate Amazon Web
Services Infrastructure, Improving Application Development Velocity and
Ensuring Website Uptime

PR Newswire

SEATTLE, July 15, 2013

SEATTLE, July 15, 2013 /PRNewswire/ --Opscode^®, the foundation for the coded
business, today announced that Bonobos, the largest apparel brand ever built
on the web, has automated its entire Amazon Web Services (AWS) infrastructure
with Opscode Hosted Chef™. Using Hosted Chef, Bonobos has automated everything
from configuration management to application delivery, speeding development
cycles and improving agility and resiliency for its e-commerce platform. 

Bonobos offers better-fitting, high-quality menswear online and in a handful
of e-commerce showrooms (called Guideshops) throughout the country. Leveraging
AWS, Bonobos built a cloud-based infrastructure, providing nearly limitless
compute capacity for growing its e-commerce platform. However, using the
public cloud also created significant management challenges for the company's
lean engineering staff. Using Hosted Chef and its Knife EC2 command-line
plug-in for AWS, Bonobos' engineering team can easily manage more than 150
cloud servers and ensure 100 percent uptime for its website operations.

"Hosted Chef just works. It's more reliable, predictable, and powerful than
any other automation platform I've worked with before," said Jeff Hart, Senior
Director of Engineering and Systems Infrastructure, Bonobos. "Plus, because
it's hosted, I never have to worry about managing it myself. I just enter some
code and whatever I need to do is done right, every time."

"If you're not wearing Bonobos pants, you need to be. I wear mine all the
time," said Adam Jacob, Chief Customer Officer, Opscode. "Bonobos' e-commerce
platform is top-notch and with Hosted Chef handling configuration and app
deployments, they can be sure it works smoothly, every day."

Bonobos combined Hosted Chef and Jenkins CI to create a 'one button'
application delivery pipeline that makes its e-commerce platform more
resilient and agile to spikes in site traffic. Using Hosted Chef to
orchestrate application updates with Jenkins as the delivery mechanism,
Bonobos developers can create new innovations more quickly with less risk of
human error. In addition, Chef Community cookbooks for Java and Nginx provide
rock-solid code for executing configuration and development tasks in minutes,
further improving efficiency.

For detailed information on the results Bonobos achieved with Hosted Chef,
please read the case study here.

About Opscode

Opscode is the provider of Chef, the automation platform for the coded
business. Opscode Chef provides the speed, flexibility, and efficiency to
compete in the digital economy. By modeling IT infrastructure and application
delivery as code, Chef empowers businesses of all sizes to easily scale to
meet demand, eliminate down time, manage complexity, and accelerate time to

About Bonobos

Bonobos is a clothing brand focused on delivering great fit, excellent
customer experience, and a fun approach to menswear. Launched in 2007 on the
Internet with its signature line of better-fitting men's pants, Bonobos is now
the largest apparel brand ever built on the web in the United States. In 2011
Bonobos extended offline, launching Bonobos Guideshops, e-commerce showrooms
that delivers personalized, one-to-one service to those wanting to experience
the brand in-person. In 2012, Bonobos expanded its distribution partnering
with Nordstrom, bringing Bonobos apparel into select doors nationwide and to Across channels, Bonobos is focused on delivering a
well-targeted brand promise: world-class fit, an innovative shopping
experience and an energetic brand spirit. Bonobos was named "One of America's
Hottest Brands" byAdvertising Age, "Best Men's Pants" byNew York
Magazine,one ofInc. Magazine's "20 Awesome Facebook Pages," and was awarded
Crain's "Best Places to Work in New York City".

Press Inquiries:
Lucas Welch

SOURCE Opscode

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