Barnes & Noble Stores Nationwide to Host The Day the Crayons Quit Storytime Event on July 22

  Barnes & Noble Stores Nationwide to Host The Day the Crayons Quit Storytime
  Event on July 22

 Celebration Features Reading of Popular Book on NOOK^® Along with Activities
                               and Refreshments

Business Wire

NEW YORK -- July 15, 2013

Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital
media and educational products, today announced that Barnes & Noble stores
across the country will host The Day the Crayons Quit Storytime and
celebration on Monday, July 22, at 11 a.m.

Children ages 3-7 are invited to experience the joy of reading and
storytelling through author Drew Daywalt’s adorable picture book with
illustrations by New York Times bestseller Oliver Jeffers, the creator of
Stuck and This Moose Belongs to Me.

In The Day the Crayons Quit, poor Duncan just wantsto color, but when he
opens his box of crayons, he finds only letters, all saying the same
thing:His crayons have had enough! They quit! Beige Crayon is tired of
playing second fiddle to Brown Crayon. Black wants to be used for more than
just outlining. Blue needs a break from coloring all those bodies of water.
And Orange and Yellow are no longer speaking – each believes he is the true
color of the sun.

What can Duncan possibly do to appease all of the crayons and get them back to
doing what they do best? Children and their parents participating in the
Storytime will find out as they take part in an exceptional entertainment
experience as the book is read aloud and children are invited to follow along
on the critically acclaimed NOOK^® HD+, packed with pixels to deliver text,
graphics and video with stunning HD clarity.

The fun will continue at the store’s NOOK counter as booksellers invite
children and parents to enjoy treats and explore the numerous creative apps on
NOOK, which will keep even the littlest fans enthralled. With Google Play on
NOOK HD and NOOK HD+, customers have access to more than 700,000 Android apps
and games, millions of songs and more. Creative activities will round out the

“Crayons have feelings, too, in this funny back-to-school story,” said Sarah
DiFrancesco, Director of Business Development for Barnes & Noble. “We’re
excited to offer this fun Storytime with creative activities on a weekday
morning, a departure from our normal weekend Storytimes, since many children
will be out of school and parents will be looking for fun and educational
activities for them during the week.”

The Day the Crayons Quit Storytime event is free and open to the public. For
further details, contact any Barnes & Noble store, or visit the Barnes & Noble
Store Locator.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading
retailer of content, digital media and educational products. The company
operates 675 Barnes & Noble bookstores in 50 states, and one of the Web’s
largest e-commerce sites, ( Its NOOK Media LLC subsidiary
is a leader in the emerging digital reading and digital education markets. The
NOOK digital business offers award-winning NOOK® products and an expansive
collection of digital reading and entertainment content through the NOOK
Store™ (, while Barnes & Noble College Booksellers, LLC operates
686 bookstores serving over 4.6 million students and faculty members at
colleges and universities across the United States. Barnes & Noble is proud to
be named a J.D. Power and Associates 2012 Customer Service Champion and is
only one of 50 U.S. companies so named. Barnes & is ranked the
number one online retailer in customer satisfaction in the book, music and
video category and a Top 10 online retailer overall in customer satisfaction
according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).

General information on Barnes & Noble, Inc. can be obtained via the Internet
by visiting the company's corporate website:


Barnes & Noble, Inc.
Mary Ellen Keating, 212-633-3323
Corporate Communications
Carolyn J. Brown, 212-633-4062
Corporate Communications
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