53 Percent of Americans Consider Starting Their Own Business Startup

53 Percent of Americans Consider Starting Their Own Business Startup

- 2 in 5 Americans are motivated by a need for secondary income in recent
years.

- Modern website packages allow any level of user to conduct business online

PHILADELPHIA, July 15, 2013 (GLOBE NEWSWIRE) -- Some 53 per cent of American
adults have seriously considered starting their own business, according to new
research out today by 1 &1 Internet, Inc., www.1and1.com, a global leader
among Web hosting providers. The data from over 1,300 Americans shows that in
recent years many have weighed their options for increasing their household
income. The minimum income expectation from efforts to start a side-line
business is on average $50,000 gross per year. The study would suggest that
US entrepreneurial spirit remains strong. 1 &1 advises anyone considering
starting a new business project to think about the online tools available
today that can greatly increase chances of business success and more flexible
working. 

New research of 1,301 Americans(1) finds that both aspiration and confidence
towards starting a new business is in mind for many. A total of 53 percent of
those surveyed have 'seriously considered' starting their own business. There
appears to be a slight variation by gender - 59 percent of men versus 43
percent of women. On a regional basis, the Southwestern United States has the
most ambitions, with 57percent considering their own business, followed by the
Southeastern region (54 percent) and Midwest (52 percent). The people of the
New England region are the most reluctant, with only 50 percent being
interested. 

Some 20 percent of those surveyed have considered starting a side project in
tandem to their existing job, in order to boost family income. Other primary
motivations included the opportunity to be their own boss (24 percent), a
better work/life balance or family life (19 percent), and passion for a hobby
(21 percent). Perhaps unsurprisingly, the desire to start an enterprise does
decrease with age. Those aged 35-44 years are most driven towards launching a
business (67 percent). 

An interesting aspect of the study is the average US expectation for the
amount of secondary income that would make creating a start-up business
worthwhile. The average US requirement was $50,384 gross per year from such a
project. This figure is much lower yet comes in second to the highest
expectation, that of Germany with its average being $67,039. The US is
followed by Spain, $43,750, and then UK, requiring $38,148. Both French and
Polish citizens would be happy with far less additional income, at $33,148 for
France, and only $16,098 for Poland.

Robert Hoffmann, CEO Hosting, 1 &1 Internet, comments, "The Internet makes it
much easier today to start a business. A powerful website and the right tools
to attract customers can often be the key needed to transform a business dream
into a real life success. Modern website packages deliver the necessary
eBusiness elements for attracting, interacting and transacting with online
consumers – ready to place your website on top of Search Engines and connect
you with Internet communities like Facebook, Twitter and eBay. Since you can
use these powerful tools over the Web with no software or programming skills
needed, starting a website is easier than many realize – the result being that
a sideline or hobby business can become economically feasible and conducive to
work/life balance".

Internet Psychologist Graham Jones believes that Internet-based tools can
certainly help entrepreneurs to succeed. Jones comments, "Research over the
past few years has shown that when people use the Internet as the focus of
their business their productivity goes up. If only more people would tap into
the online tools available, they too could run productive businesses which are
using the extensive knowledge available online to give them a competitive
edge".

1 &1 MyWebsite offers easy website creation in minutes with industry-specific
templates and content for over 200 business types, and is ideal for start-up
companies. Integral social media and Web analytics tools allow business
owners to better understand and engage with their online audiences. 1 &1
MyWebsite also offers more than 75 Web applications that can be added simply
by 'drag and drop' into a website design to add functionality across
eCommerce, communication, social media, or business management. 

Since 2000, 1 &1 has been at the forefront of promoting and driving the use of
the Web by US small businesses. As a global leader among Web hosts, 1 &1 is
well placed to deliver a high quality service to its customers. The company
currently holds 12 million customer contracts worldwide and manages over 11
million domain names. For more information about 1 &1 Internet, Inc., visit
www.1and1.com.

About 1 &1 Internet Inc.:

1 &1 Internet Inc. is a subsidiary of United Internet, a profitable public
company with a market cap of more than $5 billion. 1 &1 was founded in 1988
and manages more than 11 million domain names, while more than 70,000 servers
run in the company's five state-of-the-art, green data centers. 1 &1's global
community is over 12 million customer contracts strong. The company's U.S.
headquarters is located in Chesterbrook, Pa. For more information, visit
www.1and1.com or contact the company at 1-877-GO-1AND1, on Facebook, or
www.twitter.com/1and1. 

[1] 1,301 US adults surveyed by OpinionMatters via electronic feedback form

CONTACT: Kelly Meeneghan
         Phone: 610-560-1526
         Fax: 610-560-1511
         press@1and1.com
        
         Courtney Pugh
         Phone: 610-560-1530
         Fax: 610-560-1511
         press@1and1.com

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