Papa John’s Signs Partnership Deal to Be the Official Pizza Partner of The
Football League in the United Kingdom
LOUISVILLE, Ky. -- July 15, 2013
Papa John’s, the Official Pizza Sponsor of the NFL, today announced it has
signed an agreement as the Official Pizza Partner with another elite football
league -- The Football League in the United Kingdom.
The agreement represents the first UK sport sponsorship by the world’s third
largest pizza company. With more than 200 restaurants throughout the country,
fans of clubs in the Championship, League 1 and League 2 are set for a large
slice of the action when the season kicks off next month.
“Papa John’s is the recognized leader in quality, which extends from our
superior pizza to our leading-quality partners,” said John Schnatter, Papa
John’s founder, chairman and CEO. “Much like the NFL in the US, The Football
League is a premier brand in the UK, and we are delighted to be associated
with the league and its passionate fans.”
The deal allows Papa John’s the exclusive rights to The Football League’s
marks, and its digital assets, including online banners, dedicated emails to
league and club fans, and exclusive Facebook and Twitter promotions.
“This is a partnership that will be really popular with fans,” said Richard
Heaselgrave, The Football League’s chief commercial officer. “Like our clubs,
Papa John’s restaurants are located in towns and cities across the country and
they will reach out to supporters with a range of promotions and custom
Formed in 1888 by its 12 founder members, The Football League is the world’s
original league football competition and is the template for leagues the world
over. With 72 member clubs, it is also the largest single body of professional
clubs in European football and is responsible for administering and regulating
the Capital One Cup and Johnstone’s Paint Trophy, as well as reserve and youth
Headquartered in Louisville, Kentucky, Papa John’s International, Inc.
(NASDAQ: PZZA) is the world’s third largest pizza company. For 12 of the past
14 years, consumers have rated Papa John’s No. 1 in customer satisfaction
among all national pizza chains in the American Customer Satisfaction Index
(ACSI). Papa John’s is the Official Pizza Sponsor of the National Football
League and Super Bowl XLVII. For more information about the company or to
order pizza online, visit Papa John’s at www.papajohns.com, or visit us on
Facebook at www.facebook.com/PapaJohns, on Twitter at
http://twitter.com/PapaJohns, or on our blog at www.papajohnsblog.com.
Papa John’s International, Inc.
Darryl Carr, 502-261-4318
Director, Corporate Communications
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