Third Annual Toyota 100 Cars For Good Program Continues To Impact Nonprofits'
Registered Charities Can Apply Online Beginning July 22
TORRANCE, Calif., July 15, 2013
TORRANCE, Calif., July 15, 2013 /PRNewswire/ -- For the third year in a row,
Toyota's 100 Cars for Good philanthropic program will invite the public to
select another 100 worthy organizations nationwide that will receive a Toyota
vehicle. Beginning July 22, registered 501(c)(3) nonprofit organizations can
apply online at www.100carsforgood.com explaining how a new vehicle would
support their work. Based on individuals' votes, Toyota will give away two
cars per day for 50 days to selected organizations.
Since 2011, 100 Cars for Good has put 200 cars on the road to benefit
organizations and causes that touch real lives – from transporting disabled
adults and taking zoo animals to schools, to restoring homes flooded by
Key dates and facts for the 2013 program:
oJuly 22 to Aug. 5 – Up to 2,500 applications will be accepted.
oAug. 19 – The 250 finalists will be announced and will receive promotional
materials to help raise awareness for their organizations during the
voting period and in their work beyond.
oOct. 1 – Voting will begin and continue for 50 consecutive days on
Toyota's Facebook page, granting consumers two votes each day to select
two separate winning organizations.
Each day, the two winners will be eligible to choose a Highlander, Prius,
Sienna, Sienna Mobility or Tundra, which will also come with a six-year,
100,000-mile powertrain warranty from Toyota Financial Services. The remaining
three runners-up every day will earn a grant of $1,000 from Toyota to
recognize their efforts and encourage further good work.
"The 100 Cars for Good program elevates the positive impact nonprofits have on
their communities," said Michael Rouse, vice president of diversity,
philanthropy and community affairs for Toyota Motor Sales, U.S.A., Inc. "The
program creates awareness by involving the public in the voting process, and
the extra vehicle mobility helps to advance the goals of the selected
organizations. This is a wonderful opportunity for Toyota to give back and
demonstrate our commitment to communities across America."
Each entrant is encouraged to post photos that highlight the group's community
work. As a result, nonprofits organizations across the country have the
opportunity to raise their social profiles and gain more advocates for their
"Our Sienna Mobility van supports our core mission to provide individuals in
wheelchairs with opportunities that help them fully experience their
communities," said Chris Adams, executive director of Ohio-based Stepping
Stones. "We hope more organizations like ours will take advantage of this
wonderful Toyota program and benefit from the inspiring support of their
communities like we did."
The 100 Cars for Good program is the first Toyota initiative that engages the
public to determine how its philanthropic donations will be awarded. Over the
last 20 years, Toyota has contributed nearly $700 million to nonprofits
throughout the U.S., with core priorities on safety, education and the
For the Massachusetts-based nonprofit All Hands Volunteer, its new Toyota
Tundra was essential when disaster struck the Northeast.
"Within 48 hours of Superstorm Sandy, our volunteers were in the new truck
driving south toward Staten Island to help affected families," said David
Campbell, executive director of the organization, which used its vehicle to
help clear homes after the devastating storm. "By establishing 100 Cars for
Good, Toyota helps identify groups like ours with huge needs for vehicles. It
makes so much more possible."
Last year, the 500 finalists inspired thousands of people to go online and
select winners. Those who voted learned about organizations around the country
and their unique approaches to making communities better places to live.
"For us, the Toyota vehicle helps our staff members drive animals to
classrooms so kids can feel the snake's scales or touch a parrot's feathers,"
said Thane Maynard, director of the Cincinnati Zoo & Botanical Garden that won
a Prius v last year. "That authentic experience can open a world of curiosity,
and ultimately, foster a greater appreciation for nature and wildlife. The
Prius v helps us get there to open minds."
For a full list of rules and to learn more about 100 Cars for Good, visit
Toyota (NYSE: TM) established operations in the United States in 1957 and
currently operates 10 manufacturing plants. Toyota directly employs over
31,000 in the U.S. and its investment here is currently valued at more than
$23 billion, including sales and manufacturing operations, research and
development, financial services and design.
Toyota is committed to being a good corporate citizen in the communities where
it does business and believes in supporting programs with long-term
sustainable results. Toyota supports numerous organizations across the
country, focusing on education, the environment and safety. Since 1991, Toyota
has contributed nearly 700 million to philanthropic programs in the U.S.
For more information on Toyota's commitment to improving communities
nationwide, visit http://www.toyota.com/philanthropy.
About Toyota Financial Services (TFS)
Toyota Financial Services (TFS) is the finance and insurance brand for Toyota
and Lexus in the U.S., offering retail auto financing and leasing through
Toyota Motor Credit Corporation (TMCC) and Toyota Lease Trust and extended
service contracts and other payment protection products through Toyota Motor
Insurance Services (TMIS). TFS employs 3,300 associates nationwide, and has
managed assets totaling more than $91 billion. It is part of a worldwide
network of comprehensive financial services offered by Toyota Financial
Services Corporation, a wholly-owned subsidiary of Toyota Motor Corporation.
GolinHarris for Toyota
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