63% of European Businesses Trapped in the ‘Digital Dark Ages’ According to New Research From Ricoh

  63% of European Businesses Trapped in the ‘Digital Dark Ages’ According to
  New Research From Ricoh

Business Wire

LONDON -- July 15, 2013

European business leaders are not yet fully equipped for the digital age, with
63 per cent saying they are far from ready for digital transformation,
according to a new poll commissioned by Ricoh^1. The research also reveals
that while an overwhelming majority of business leaders (83 per cent) believe
the CIO is well-equipped to drive digital transformation, they are not yet
fully empowered to change critical growth activities. For example, the task of
optimising business critical processes is ranked by business leaders as the
number one activity that is having the biggest positive impact on business
growth. However, CIOs are currently least able to change it; just 9 per cent
believe they are empowered in this area.

The research reveals that there is a clear opportunity for the CIO to step up
to help shape the digital strategy and company growth, if further empowered by
the business. The top three attributes of a successful CIO according to
business leaders are 1) having a marketing background, 2) technology expertise
and 3) business critical process optimisation expertise. Yet few respondents
said that the CIO was currently empowered to change corresponding elements of
a successful digital strategy, such as customer engagement (just 13 per cent)
and supply chain (just 14 per cent).

Currently digital transformation projects are predominantly led by either the
CTO or CIO (43 per cent), followed by the CEO (30 per cent). However when
considering the CIO specifically, they are leading in just 21 per cent of
businesses. In addition less than half of the business leaders polled, said
they had a CIO on the board (46 per cent).

Ian Winham, CIO and CFO at Ricoh Europe PLC says, “The research insights show
that the majority of businesses are still in the digital dark ages and are
currently unprepared to drive digital transformation. During a time, when much
more technology-led change is anticipated, businesses will need to be able to
adapt quickly to new client demands, economic conditions and to maintain a
competitive advantage. To meet the challenges posed by this change, IT
management should no longer be sidelined as a supporting role, instead CIOs
must be further empowered to influence business models, client interaction and
employee productivity.

By starting with business critical processes - the number one ranked activity
to impact business growth - CIOs can combine technology expertise with
commercial acumen to review, and change the organisations traditional ways of
working. In turn they will gain much more than cost savings. The business will
benefit from being able to move forward with a more productive and agile
working model where employee knowledge sharing is enhanced and they are more
responsive to client needs. In the longer term, with these strong foundations
in place the CIO can focus on the core business areas and successfully lead
the organisation into a brighter digital future.”


About Ricoh

Ricoh is a global technology company specialising in office imaging equipment,
production print solutions, document management systems and IT services.
Headquartered in Tokyo, Ricoh Group operates in more than 200 countries and
regions. In the financial year ending March 2012, Ricoh Group had worldwide
sales of 1,903 billion yen (approx. 23 billion USD).

The majority of the company's revenue comes from products, solutions and
services that improve the interaction between people and information. Ricoh
also produces award-winning digital cameras and specialised industrial
products. It is known for the quality of its technology, the exceptional
standard of its customer service and sustainability initiatives.

Under its corporate tagline, imagine. change. Ricoh helps companies transform
the way they work and harness the collective imagination of their employees.

For further information, please visit www.ricoh-europe.com.

About the Research

The study was conducted during May and June 2013 by Coleman Parkes Research
and commissioned by Ricoh Europe PLC. The online survey consisted of 735
senior business and IT decision makers across 8 vertical sectors, education,
legal, utilities/energy, healthcare, public sector, retail, manufacturing and
financial services sectors. Participating respondents were from the UK,
Ireland, France, Germany, Spain, Italy, Netherlands, Belgium, the Nordics
(Sweden, Finland, Norway and Denmark), Switzerland and Russia.


Ricoh Europe PLC
Janice Gibson
Tel: +44 (0) 20 7465 1153
E-mail: press@ricoh-europe.com
Homepage: www.ricoh-europe.com
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