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Samsung Announces U.S. Launch of ATIV Book 9 Lite



  Samsung Announces U.S. Launch of ATIV Book 9 Lite

Book 9 Lite, now available for pre-sale, offers beautiful design, intelligent
   performance and affordability in latest iteration of ATIV Book 9 family

Business Wire

RIDGEFIELD PARK, N.J. -- July 15, 2013

Samsung Electronics America, Inc. today announced the U.S. launch of the ATIV
Book 9 Lite. Taking a page from the celebrated and iconic design of the Book 9
family of PCs, Samsung continues to deliver on the promise of ATIV by offering
consumers cutting-edge technology, seamless convergence and unparalleled style
in a slim, compact form factor. The sophisticated, yet affordable Book 9 Lite
gives users everything they need to stay connected, productive and
entertained. It is now available for pre-sale in the U.S. and will be in
stores beginning on July 28.

“With the ATIV Book 9 Lite, we created a device that fits the needs of a
larger consumer base, while preserving the remarkable design and overall
experience delivered by the Book 9 lineage,” said Mike Abary, senior vice
president of consumer IT product marketing at Samsung Electronics America. “To
further streamline the computing experience and offer convenience to users, we
built an integrated solution, SideSync, to bring together the mobile and PC
ecosystems.”

The ATIV Book 9 Lite offers the same premium and striking design identity as
the ATIV Book 9 in a more widely accessible model. With a refined aerodynamic
architecture, accentuated by a sophisticated Ash Black or Marble White color,
users do not have to compromise style for performance.

Built with cutting-edge technology, including a ten-point touch-screen LCD
display, Quad Core Processor and a 128GB SSD, the Book 9 Lite balances
exceptional features with overall value. Weighing three and a half pounds and
measuring less than an inch thick, the Book 9 Lite is an ideal choice for
mobile consumers and business travelers alike.

Samsung customers can enjoy a completely integrated experience across their
smartphones, tablets and PCs, thanks to SideSync technology. The SideSync
solution creates a synergy between Samsung’s mobile and PC lines, enabling
users to seamlessly switch from working on their PC to their Galaxy smartphone
by simply connecting the two devices via a USB cable. When connected, users
can respond to a text on a mobile phone from their PC keyboard; view maps,
photos and multimedia from their phone on their PC screen; make edits to files
on their phone via their ATIV PC; and even drag and drop files from one unit
to another. The result is a more unified experience, fewer interruptions to
work and everyday life, and the ability to utilize the best features of both
devices.

The ATIV Book 9 Lite is now available for pre-sale for an MSRP of $799.99 and
will be available for in-store purchase beginning July 28.

Key Specifications

                                          
Category           Details                 ATIV Book 9 Lite
                   Size                    13.3”
                   Resolution              LED; 1366 x 768
Display            Brightness              250 nits
                   LCD                     10-point capacitive touch-screen
                                           LCD
                   OS                      Windows 8
                   Processor               Quad Core Processor (up to 1.4 GHz)
Performance        Graphics                AMD Radeon™ Graphics
                   Memory^1                4GB DDR3
                   Storage^2               128GB SSD
                   Camera                  720p HD
Battery Life       Battery Life^3          Up to 5.5 hours (MM12)
                   Dimensions              12.76" x 8.82" x 0.69"
Dimensions         Weight                  3.48 pounds
                   Color                   Mineral Ash Black or Marble White
                                           Mini VGA, Micro HDMI,

                                           1 x USB 2.0, 1 x USB 3.0,
Ports              Ports                  
                                           3-in-1 (SD/SDHC/SDXC), Headphone/

                                           Mic combo
Availability       MSRP                    $799.99
                   Availability Date       7/28/2013
                                            

Samsung, ATIV, SideSync and ChatON are all trademarks of Samsung Electronics
Co., Ltd. Other company names, product names and marks mentioned herein are
the property of their respective owners and may be trademarks or registered
trademarks.

*All functionality, features, specifications, and other product information
provided in this document including, but not limited to, the benefits, design,
pricing, components, performance, availability, and capabilities of the
product are subject to change without notice or obligation.

^1Total amount of available memory may be less based on system configurations,
graphics support, and other factors.

^2Accessible capacity varies; MB = 1 million bytes, GB = 1 billion bytes, TB =
1 trillion bytes. Please note that a portion of the hard drive is reserved for
system recovery, operating system and preloaded content software.

^3Battery life will vary depending on the product model, configuration, power
management settings, applications used, and wireless settings. The maximum
capacity of the battery will decrease with time and use. Test results based on
independent third party Mobile Mark (or Battery Mark) tests. Non-Metric
weights and measurements are approximate.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA),
is a recognized innovation leader in consumer electronics design and
technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA
delivers a broad range of digital consumer electronics, IT and home appliance
products. Samsung is the market leader for HDTVs in the U.S. and America’s
fastest growing home appliance brand. To discover more of the award-winning
products you love with Samsung, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new
possibilities for people everywhere. Through relentless innovation and
discovery, we are transforming the worlds of televisions, smartphones,
personal computers, printers, cameras, home appliances, LTE systems, medical
devices, semiconductors and LED solutions. We employ 236,000 people across 79
countries with annual sales of US$187.8 billion.

Contact:

Allison+Partners for Samsung Electronics Co., Ltd.
Sara Mandel, 646-428-0624
samsungcit@allisonpr.com
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