Publicis Groupe : Publicis Groupe: Strategic investment in Jana Mobile

    Publicis Groupe : Publicis Groupe: Strategic investment in Jana Mobile


                               PUBLICIS GROUPE



Publicis Groupe  [EURONEXT  Paris:  FR0000130577]  is  making  a  $15  million 
strategic investment in Jana Mobile, the global company that rewards  consumer 
action in emerging markets such as Brazil, India, Indonesia and Nigeria.  This 
is the first direct investment Publicis Groupe has made in a mobile technology
startup, and as part of the  $15 million investment, Publicis Groupe  Charmain 
and CEO Maurice Lévy will join Jana's Board of Directors. Rishad  Tobaccowala, 
Chief Strategy and  Innovation Officer of  VivaKi, will join  Jana's Board  of 

Based in Boston, Jana  has built the world's  largest rewards platform in  the 
fastest-growing markets, where mobile airtime is often viewed as equivalent to
cash. By integrating into the billing  systems of 237 mobile operators in  102 
countries, Jana can  instantly reward 3.48  billion emerging market  consumers 
with prepaid airtime in local  currency. Many global corporations are  already 
using Jana  to  understand, acquire,  and  retain emerging  market  consumers. 
Jana's airtime platform rewards such consumer actions as trial  (registration, 
app downloads), engagement (watching a video), advocacy (referring a  friend), 
and product purchase  (airtime rebates).  With every action  that it  rewards, 
Jana delivers rich consumer insights to participating marketers.

"I have been  personally attracted and  convinced to invest  directly in  this 
platform as I  see it as  the next  big thing in  the communication  industry. 
Consumers in these  dynamic markets  are spending  10 percent  of their  daily 
income on mobile airtime, while global advertisers are spending more than $150
billion to reach them through traditional advertising channels," said  Maurice 
Lévy. "With its platform, Jana is changing the face of advertising by enabling
us to invest in targeted, mobile-based campaigns that put advertising  dollars 
directly into the pockets of the 'next billion' consumers our clients are most
eager to reach. As a result, brands become more valuable to people, and people
become  moreeconomically  empowered.  I  am  confident  that  Jana  will  help 
consumers in those markets to have a better life."

Clients can also target offers to Jana's membership, which is amassed  through 
a consumer-facing platform called mCent.  In exchange for participating in  an 
offer, such  as filling  out a  survey or  purchasing a  product, members  are 
rewarded with mobile airtime. Over the  past six months, mCent membership  has 
exploded, with  more than  6  million opt-in  members  registered and  over  a 
million new emerging market consumers joining every month.

"Our self-serve product, launching  today, enables anyone  to send airtime  in 
over 70  currencies to  billions of  emerging market  consumers," said  Nathan 
Eagle, co-founder and CEO, Jana. "Our partnership with Publicis Groupe  brings 
value that goes far beyond  a financial investment. Their vision,  advertising 
expertise  and  client  relationships   will  undoubtedly  create  even   more 
opportunities for our members to earn airtime through our platform."

Tobaccowala, who is assuming  an advisory role with  Jana, leads the  Ventures 
practice that will orchestrate  the introduction of  Jana across all  Publicis 
Groupe agencies to drive adoption and scale.

"As a digital accelerator  for Publicis Groupe, VivaKi  comes in contact  with 
many pioneering companies that empower us to move faster into key markets  and 
develop new  products  with  unparalleled  efficiency,"  he  said.  "The  Jana 
relationship will  help  us disrupt  traditional  ad models  and  connect  our 
clients to the world's  fastest growing populations  where mobile adoption  is 
far outpacing other technologies."

The Publicis Groupe's strategic investment brings Jana's total capital  raised 
to approximately  $25  million from  investors  including Todd  Dagres  (Spark 
Capital), Rohini Chakravarty (NEA), Jon Miller  (AOL / News Corp), Paul  Sagan 
(Akamai) and Esther Dyson.

About Publicis Groupe
Publicis Groupe [Euronext Paris  FR0000130577, CAC 40] is  one of the  world's 
leading communications groups. We offer the full range of services and skills:
digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH,  Leo 
Burnett, Publicis  Worldwide, Saatchi  & Saatchi),  public affairs,  corporate 
communications and  events (MSLGROUP),  media  strategy, planning  and  buying 
(Starcom MediaVest Group and  ZenithOptimedia) and healthcare  communications, 
with  Publicis  Healthcare  Communications   Group  (PHCG).  Present  in   108 
countries, the Groupe employs 60,000 professionals.     |      Twitter:@PublicisGroupe     |      Facebook:
Viva la Difference !

Publicis Groupe
Peggy Nahmany               Corporate Communication      + 33 (0)1 44 43 72 83
Martine Hue                 Investors Relations          + 33 (0)1 44 43 65 00
Stéphanie Constand-Atellian Investors Relations          + 33 (0)1 44 43 74 44
Cheri Carpenter             Chief Communications Officer +1 312 220 6218


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Source: Publicis Groupe via Thomson Reuters ONE
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