Yahoo!'s Adam Besserman To Keynote Createasphere's TransVergence Summit

   Yahoo!'s Adam Besserman To Keynote Createasphere's TransVergence Summit

Other New Speakers and Sessions Also Announced

PR Newswire

LOS ANGELES, July 12, 2013

LOS ANGELES, July 12, 2013 /PRNewswire/ --Createasphere, the leading
community builder uniting business leaders, content creators, emerging
technology providers and thought leaders working in entertainment and media,
is pleased to announce that Adam Besserman, Director of West Coast Development
for Yahoo!, is set to deliver the keynote on day two of the TransVergence
Summit being held August 7-8, 2013, at the W Hollywood.

Mr. Besserman has played an instrumental role in facilitating the financing,
licensing, development and distribution of over 50 premium original programs,
including Tom Hanks' ELECTRIC CITY, Anthony Zuiker's CYBERGEDDON, Ben
Stiller's BURNING LOVE, Morgan Spurlock's MANSOME, Jack Black's GHOST GHIRLS,
Ed Helms' TINY COMMANDO and many more. "Adam's skill at identifying
buzzworthy, profitable projects makes him the ideal speaker to address this
audience," said Kate McCallum, the curator of the conference. "His knowledge
and guidance will be of great benefit to the content creators in attendance."

The TransVergence Summit is the first conference of its kind to bring together
the talent, tools and technologies needed to create transmedia, over the top
television and cross platform content that immerses audiences and engages
fans. Attendees will see the latest strategies and meet noted experts who work
in transmedia and cross platform communication.

Other recently added speakers include Alex Ben Block, Senior Editor for the
Hollywood Reporter; James Waugh, Lead Writer, Franchise Development, Blizzard
Entertainment, Inc.; Chris Blocker, SVP, Sales and Partnerships, Ustream; and
Jon Vidar, Digital Strategist and Founder, Uncharted Digital. Newly announced
sessions include "Three Ts – Tools, Tech and Transmedia," "From Games to
Gamification" and "Engaging Audiences with Live Video Streaming."

Will Wright, CEO of Syntertainment and creator of "The Sims," will deliver the
keynote address on Day One.

The first-ever Los Angeles Story Hackathon will be held in conjunction with
the Summit. Produced in association with StoryCode (, it will
bring together participants from diverse backgrounds including film,
technology, publishing, game design and theater to create a cohesive narrative
across multiple platforms in 24 hours and present one for judging. This will
provide Summit attendees with an up-close look at transmedia development in

Also debuting at the TransVergence Summit is the Start-Up Salon, an exclusive
opportunity for technology inventors and innovators to get their work in front
of both the Summit audience, investors and venture capitalists.

For additional information and registration, visit
or call (818) 842-6611.

About Createasphere
Createasphere is the premier business development partner for technology
enabled entertainment, marketing, and communications organizations. We advance
careers and technologies by connecting world-class professionals globally
online and in person.

Createasphere was founded in 2001, and over the past decade has grown into a
global company that in 2011 produced seventeen events over three continents as
well as five websites. Createasphere became part of Diversified Business
Communications in 2008, and now drives its entertainment, media, technology
strategies and properties division. Currently, Createasphere produces the
Entertainment Technology Expos in Los Angeles; the Digital Asset Management
Conference in New York and Los Angeles; The DAMMY Awards in New York; the Post
Production Master Classes in New York and Los Angeles, the Digital Process
Workflow Lab and the online news and content portals,, and

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SOURCE Createasphere

Contact: Kurt Gardner, 818.842.6611,
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