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"Alberta Rose" donut raises more than $360,000 for southern Alberta Flood Relief

"Alberta Rose" donut raises more than $360,000 for southern Alberta Flood 
Relief 
Thanks to the incredible support of Albertans and restaurant owners, the Tim 
Hortons total donation surpasses $460,000. 
OAKVILLE, ON, July 12, 2013 /CNW/ - Tim Hortons guests across Alberta 
purchased more than 30,000 dozen Alberta Rose donuts in just one week, with 
restaurant owners donating 100 per cent of the proceeds. Together with text 
donations and a $100,000 donation from Tim Hortons, the final tally for the 
Canadian Red Cross Alberta Floods Fund exceeds $460,000. 
"We are truly humbled by this remarkable display of community spirit. We 
simply could not have achieved this level of support without our incredible 
guests," says Doug Anthony, Vice President, Western Canada, Tim Hortons. "We 
are also immensely proud of the efforts of our restaurant owners, who 
supported each other and their communities through this difficult time, 
re-opening restaurants as quickly as possible with a renewed focus not only on 
serving guests but on helping to recover, restore and rebuild Southern 
Alberta, including donating thousands of cups of coffee to volunteer recovery 
workers." 
The Alberta Rose donut was available for sale from June 28, 2013 to July 5, 
2013 for $1, with 100 per cent of the sales going directly to Canadian Red 
Cross flood relief efforts. Canadians could also support the Canadian Red 
Cross by texting "FLOOD" to 45678 to donate $5. 
"We're so proud of the great response to the Alberta Rose donut," says Al 
Meyers, franchisee, Tim Hortons, on behalf of all Alberta Tim Hortons 
restaurant owners. "We have a strong community who came together quickly and 
selflessly to help our fellow citizens in a big way, and we're grateful for 
that." 
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North 
America based on market capitalization, and the largest in Canada. Operating 
in the quick service segment of the restaurant industry, Tim Hortons appeals 
to a broad range of consumer tastes, with a menu that includes premium coffee, 
espresso-based hot and cold specialty drinks including lattes, cappuccinos and 
espresso shots, specialty teas, fruit smoothies, home-style soups, fresh 
Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked 
goods, including our trademark donuts. As of March 31st, 2013, Tim Hortons had 
4,288 systemwide restaurants, including 3,453 in Canada, 808 in the United 
States and 27 in the Gulf Cooperation Council. More information about the 
Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: 
www.twitter.com/timhortons. 
or to arrange an interview, please contact: Michelle Robichaud 
robichaud_michelle@timhortons.com 905-339-5047 
SOURCE: Tim Hortons 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/July2013/12/c7161.html 
CO: Tim Hortons
ST: Ontario
NI: RES  
-0- Jul/12/2013 15:47 GMT
 
 
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