T-Mobile USA : T-Mobile Goes to Bat for Consumers with New Groundbreaking
Phone Upgrade Program During MLB All Star Week
T-Mobile Goes to Bat for Consumers with New Groundbreaking Phone Upgrade
Program During MLB All Star Week
New lineup of television commercials, local promotions and giveaways to drive
new groundbreaking device upgrade program
Bellevue, Wash. and New York City - July 12, 2013 -T-Mobile US, Inc. (NYSE:
"TMUS") is stepping up to the plate during Major League Baseball's All Star
Week to proclaim "two years is too long to wait for a new phone!" The best
phone upgrade program in wireless - called JUMP!^(TM) - lets consumers upgrade
their phones when they want, up to twice per year as soon as six months from
enrollment. Eligible customers can sign up for JUMP! beginning this Sunday,
"All-Star Week is one of the premier events in sports, and we couldn't think
of a better platform for reaching out to consumers to talk about a totally new
approach to mobile phone upgrades," said Mike Sievert, Chief Marketing
Officer of T-Mobile. "You are going to hear a lot from us about JUMP! in the
coming week, and you're going to love what you hear."
T-Mobile, America's "Un-carrier," is launching a series of high-profile
television commercials, promotions and giveaways to celebrate the end of
waiting two years to upgrade more affordably with JUMP! during T-Mobile
All-Star FanFest and MLB's All-Star Week events at Citi Field.
During the next five days, JUMP! advertising will have a significant broadcast
presence on FOX and ESPN as well as digitally on ESPN.com and MLB.com.
Baseball fans watching the Chevrolet Home Run Derby on ESPN on July 15 and the
84^th Annual All-Star Game on FOX on July 16 will also see T-Mobile JUMP!
commercials. T-Mobile and FOX are also partnering on an in-game segment
featuring an interview with a MLB player.
In addition, another ground-breaking T-Mobile news announcement from earlier
this week will also be featured in a television commercial during the All-Star
Game. Starring Los Angeles Dodgers first baseman Adrian Gonzalez, the spot
will highlight T-Mobile's new offering that gives all families access to a
great multi-line deal with no credit check. Beginning July 14, families can
get four Simple Choice Plan lines with unlimited talk, text, web and up to
500MB of high-speed data on a nationwide network for only $100 per month (plus
taxes & fees) with no credit check and no annual service contract required;
though a deposit may apply.
T-Mobile will also temporarily take over New York's #7 train to Citi Field,
wrapping it in magenta color with new advertising touting JUMP!^(TM) as well
as T-Mobile's 4G LTE network coverage throughout New York City.
At the All-Star Game itself, T-Mobile will give away 30 smartphones as part of
its "JUMP!^(TM) Instant Row Upgrade." 30 lucky fans will get one of these new
devices, with one free year of unlimited service from T-Mobile until July 15,
In addition, during the past several weeks, T-Mobile gave its longest-tenured
customers in the New York City market free tickets to attend T-Mobile All-Star
FanFest, the world's largest interactive baseball fan event at the Jacob K.
Javits Center from July 12-16. These loyal New York City-area T-Mobile
customers who attend FanFest, will also get to take advantage of JUMP!^(TM)
lanes, giving them an official entry point and special access "upgrades" to
T-Mobile All-Star FanFest attractions.
Fans interested in learning more about JUMP! can visit the Center Field
Concourse at any of the All-Star Week events at Citi Field as well as at
FanFest. In each of the venues, there will be a retail "pop-up" store for
consumers to browse and purchase from a selection of smartphones/devices while
supplies last, activate new T-Mobile lines of service and find out how they
can get started with JUMP!. More information can also be found online at
JUMP! may not be available in all locations. See your sales associate at a
participating T-Mobile retail store or go to www.T-Mobile.com for details.
About T-Mobile US, Inc.:
As America's Un-carrier, T-Mobile US, Inc. (NYSE: "TMUS") is redefining the
way consumers and businesses buy wireless services through leading product and
service innovation. The company's advanced nationwide 4G and 4G LTE network
delivers outstanding wireless experiences for customers who are unwilling to
compromise on quality and value. Based in Bellevue, Wash., T-Mobile US
operates its flagship brands, T-Mobile and MetroPCS. It currently serves
approximately 43 million wireless subscribers and provides products and
services through 70,000 points of distribution. For more information, please
# # #
T-Mobile Media Relations
Wireless service only; taxes & fees additional. Features and third-party
content not included. Credit approval and deposit may be required. Service is
subject to T-Mobile's terms and conditions. Go to www.T-Mobile.com for service
This announcement is distributed by Thomson Reuters on behalf of Thomson
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.
Source: T-Mobile USA via Thomson Reuters ONE
Press spacebar to pause and continue. Press esc to stop.