(The following press release from Puma was received by e-mail. It was not 
confirmed by the sender.) 
PUMA SE : PUMA appoints Torsten Hochstetter as Global Creative Director  
PUMA appoints Torsten Hochstetter as Global Creative Director  
Herzogenaurach, Germany, 12 July 2013 - Sportlifestyle company PUMA has 
appointed Torsten Hochstetter (46) as Global Creative Director, effective 15 
July 2013. Based in Herzogenaurach, Hochstetter will be responsible for 
designing, creating and developing the Sport Performance and Sport Lifestyle 
collections of the brand, touching on all product categories including 
footwear, apparel and accessories. Hochstetter will work hands-on with all PUMA 
respective design teams worldwide.  
"Torsten Hochstetter is a proven expert in the sporting goods and fashion 
design industry," said Björn Gulden, CEO of PUMA. "I am pleased that with 
Torsten we have a long-standing design expert coming onboard of PUMA bringing 
an extensive experience and know how to our company." 
German-native Hochstetter has a broad international experience in the sports 
and fashion industry. Before joining PUMA, he was Creative Director at American 
surfwear company O'Neill. Prior to that, he used to work for Adidas in Germany, 
USA and Japan, holding positions such as Creative Director Sport Performance 
and Creative Director Sport Style. He started off his professional career at 
German fashion company S. Oliver in 1993. Hochstetter has a Fashion Design 
degree from Ent-Art Polimoda in Florence and completed a tailoring 
apprenticeship. He is fluent in English, Italian, Dutch and Japanese.  
Media Contact: 
Ulf Santjer - Corporate Communications - PUMA SE - +49 9132 81 2489 - 
Kerstin Neuber - Corporate Communications - PUMA SE - +49 9132 81 2984 - 
PUMA is one of the world's leading Sportlifestyle companies that designs and 
develops footwear, apparel and accessories. It is committed to working in ways 
that contribute to the world by supporting Creativity, SAFE Sustainability and 
Peace, and by staying true to the principles of being Fair, Honest, Positive 
and Creative in decisions made and actions taken. PUMA starts in Sport and ends 
in Fashion. Its Sport Performance and Lifestyle labels include categories such 
as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features 
collaborations with renowned designer labels such as Alexander McQueen and 
Mihara Yasuhiro. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. 
The company, which was founded in 1948, distributes its products in more than 
120 countries, employs about 11,000 people worldwide and has headquarters in 
Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, 
please visit http://www.puma.com
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