Tiger-Cats, Tim Hortons enter landmark presenting partnership

Hamilton's new stadium to be called Tim Hortons Field 
HAMILTON, ON, July 12, 2013 /CNW/ - Two of Hamilton's most celebrated brands, 
the Hamilton Tiger-Cats and Tim Hortons, today unveiled a landmark ten-year 
presenting partnership agreement that includes naming rights to Hamilton's 
brand-new, world-class stadium set to open in 2014 as Tim Hortons Field. 
The Tiger-Cats and Tim Hortons have been proud partners for over 30 years and 
share deep Hamilton roots. In 1964, the first Tim Hortons was founded in 
Hamilton just blocks from the Tim Hortons Field site. 2014 will mark Tim 
Hortons' 50(th) anniversary in Canada. 
This fully integrated, landmark presenting partnership provides Tim Hortons 
with unprecedented branding, activation and in-stadium product integration 
opportunities while working together with the Tiger-Cats to continue their 
philanthropic efforts in Hamilton and other surrounding communities. 
Together, Tim Hortons and the Tiger-Cats will deliver $1 million to the 
charitable efforts of the Tim Horton Children's Foundation and the Tiger-Cats' 
Play Action minor football development program over the term of this 

    --  Naming rights to Hamilton's brand new, world-class stadium -
        Tim Hortons Field - and premium branding opportunities
        throughout the stadium.
    --  Tim Hortons becomes the presenting sponsor of Tiger-Cats
        football, a distinction that includes prominent visibility on
        player jerseys and other premium partnership assets
    --  A wide variety of Tim Hortons and Cold Stone Creamery products
        will be available throughout the Tim Hortons Field concession
    --  The development of an in-stadium museum celebrating the
        longstanding history of Tim Hortons, the Tiger-Cats and the
        City of Hamilton.
    --  Tim Hortons will become the Presenting Partner of the
        Tiger-Cats Play Action minor football development program, the
        team's comprehensive initiative to lead the development of
        minor football throughout the TigerTown region.

In addition, the Tiger-Cats unveiled a comprehensive set of new renderings of 
Tim Hortons Field. The renderings showcase the unique design features of Tim 
Hortons Field that will deliver the premier live viewing fan experience in 
Canada. These include enhanced comfort through wider seats and aisles, 
extensive washroom and food and beverage access, unparalleled sightlines, 
state-of-the-art technology integration, premium amenities and superior 
entertaining options. The renderings can be viewed at the stadium's newly 
launched website - www.timhortonsfield.ca

In addition to Tiger-Cats football, Tim Hortons Field will host international 
soccer events, major outdoor concerts, and future Grey Cups.

Tim Hortons Field will also see dozens of community groups make use of the 
stadium, with a significant amount of hours per year allotted for amateur 
football, amateur soccer, and other local groups.

"Since Tim Hortons first opened our doors almost 50 years ago right here in 
this great city, Hamilton and the Tiger-Cats have held a special place in our 
history and in our hearts," said David Clanachan, Chief Operating Officer, Tim 
Hortons. "Hamilton is where we began and now, with this milestone 
partnership, it is where we will celebrate our future. This is about so much 
more than just a football stadium. It is about opening the doors of Tim 
Hortons Field and really welcoming this community home."

"The Tiger-Cats are honoured to continue and expand our storied partnership 
with one of Canada's most respected brands. This partnership presents a 
tremendously positive opportunity for our team, our fans, and the entire 
community. Tim Hortons Field will deliver an unrivaled gameday experience and 
create an incredible legacy for the Hamilton community. We could not be more 
excited to work alongside Tim Hortons as we usher in the next era of 
Tiger-Cats football," remarked Bob Young, owner of the Ticats.

The Tim Hortons Field logo and several renderings can be accessed via 

About the Hamilton Tiger-Cats
The Hamilton Tiger-Cats are a member of the Canadian Football League (CFL) 
with a rich 144-year history, which includes 15 Grey Cup Championships. For 
more information log onto www.ticats.ca.

About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North 
America based on market capitalization, and the largest in Canada. Operating 
in the quick service segment of the restaurant industry, Tim Hortons appeals 
to a broad range of consumer tastes, with a menu that includes premium coffee, 
espresso-based hot and cold specialty drinks including lattes, cappuccinos and 
espresso shots, specialty teas, fruit smoothies, home-style soups, fresh 
Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked 
goods, including our trademark donuts. As of March 31st, 2013, Tim Hortons had 
4,288 systemwide restaurants, including 3,453 in Canada, 808 in the United 
States and 27 in the Gulf Cooperation Council. More information about the 
Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: 

Scott McNaughton; Hamilton Tiger-Cats, Director, Communications 905.966.8192 
(cell) | 905.547.2287 x223 (office) |smcnaughton@ticats.ca |@TicatsPR

Michelle Robichaud; Tim Hortons 289.795-5126 (cell) | 905.339-5047 (office) 

SOURCE: Tim Hortons

To view this news release in HTML formatting, please use the following URL: 

CO: Tim Hortons
ST: Ontario

-0- Jul/12/2013 17:45 GMT

Press spacebar to pause and continue. Press esc to stop.