The White House or Your House – Broccoli is a Delicious Way to Eat Smart®

  The White House or Your House – Broccoli is a Delicious Way to Eat Smart®

Business Wire

GUADALUPE, Calif. -- July 12, 2013

A “proclamation” by President Barack Obama about his favorite food—broccoli—at
the White House’s Kids’ State Dinner this week signifies that the once
maligned vegetable is back in favor at 1600 Pennsylvania Avenue. One company
that couldn’t be more pleased is Apio, Inc., a wholly owned subsidiary of
Landec Corporation (Nasdaq:LNDC), and a leading national producer of fresh-cut
vegetable products that are packaged in convenient bags and trays and marketed
under the Eat Smart^® brand.

Our signature item, broccoli florets are a naturally good source of
antioxidants, especially vitamin ...

Our signature item, broccoli florets are a naturally good source of
antioxidants, especially vitamin C. (Photo: Business Wire)

Apio received worldwide exposure in 1990 when President George H. W. Bush
banned broccoli from Air Force One. In response, Apio sent a truckload of
broccoli to the White House and asked the President to reconsider his
decision. The gift resulted in an avalanche of press coverage that came to be
known as “broccoligate.”

Eat Smart branded products, especially the best-selling broccoli items, are
designed to make healthy eating both convenient and delicious. Ready to use,
Eat Smart broccoli florets are pre-cut and pre-washed, allowing for quick and
easy preparation by steaming them right in the bag. “Broccoli is one of the
original superfoods,” notes Ron Midyett, CEO of Apio, Inc. “High in fiber and
filled with phytonutrients, it’s also one of the easiest vegetables to add to
a healthy diet because it’s so versatile.”

“Superfoods” are nutrient-rich foods that typically contain phytochemicals,
which are believed to promote health. Glucosinolates—found in cruciferous
vegetables such as broccoli, bok choy, kale, Napa cabbage, and red cabbage—are
phytochemicals that can stimulate the body’s own natural antioxidant systems.
Cruciferous vegetables have long been acclaimed for their healing properties.

More than ever, consumers have healthy eating on their minds, and finding new,
delicious ways to prepare broccoli is a hot topic. “Roasting or steaming are
just two tasty ways to enjoy fresh vegetable superfoods,” says Cali Tanguay,
Apio’s Director of Marketing and Technology. “Often, lightly cooking
vegetables helps to protect their nutrient value as well as preserve their
texture and robust flavor.”

Apio’s culinary experts continually recommend recipes featuring fresh
vegetables to show consumers how simple it is to partner healthy eating and
appealing taste. Two creations, broccoli with fusilli pasta and red peppers,
and broccoli pizza, are satisfying and nourishing options for any table.

For the ultimate in convenience and value, Eat Smart fresh vegetable blends
provide a handy solution to families and individuals who want to eat more
fresh vegetables. Eat Smart is the only brand that uses patented BreatheWay^®
technology. BreatheWay naturally extends the shelf life of fresh-cut
vegetables to deliver a higher quality consumer tasting experience.

Visit for a store locator or visit to learn
more about the newest addition to the Eat Smart product line—Sweet Kale Salad.
An appealing blend of seven superfoods, this fresh vegetable salad is a hearty
blend of perfectly cut vegetables paired with a tasty sweet dressing and is
sure to become a shopping list staple.

About Apio, Inc.

Apio, Inc., was founded in 1979 by five growers of celery in the Santa Maria
Valley on the central coast of California, and named “Apio” for “celery” in
Spanish. Today the company is the leader in processing and marketing fresh-cut
specialty vegetables in the United States. Headquartered in Guadalupe,
California, Apio sells its specialty vegetables and party tray products under
its Eat Smart^® and GreenLine^® brands. Apio’s fresh-cut vegetable products
are unique in that most of them utilize the Landec Corporation BreatheWay^®
proprietary breathable packaging technology to extend the shelf life of
specific produce. Landec Corporation (Nasdaq:LNDC), a polymer science and
specialty materials company based in Menlo Park, California, acquired Apio in
1999. For more information about the company, visit Apio’s website at

Photos/Multimedia Gallery Available:



Apio, Inc.
Cali Tanguay, 805-249-5212
Director of Marketing and Technology
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