“Dig In and Do Good” Gives MasterCard® Cardholders a Simple Way to Help
Drive Funding and Stand Up To Cancer®
Summer-Long Program Launching at MLB All-Star Week Encourages Cardholders to
Use Their MasterCard When They Eat Out and MasterCard Will Make a Donation up
to $4MM to Stand Up To Cancer
Visit mastercard.com/dogood for details
PURCHASE, N.Y. & LOS ANGELES -- July 12, 2013
MasterCard Worldwide and Stand Up To Cancer are once again coming together to
give dining out a purpose through “Dig In and Do Good.” Beginning today, when
cardholders spend $10 or more when dining out, or ordering in, and choose to
pay with their MasterCard card through September 28, 2013, MasterCard will
make a donation to Stand Up To Cancer one precious cent at a time, up to a
total of $4MM.*
This year’s “Dig In and Do Good” campaign will include a cause marketing
television spot featuring Stand Up To Cancer ambassador, two-time Emmy-winning
actor Eric Stonestreet. Stonestreet is known for his role as Cameron Tucker on
the ABC comedy Modern Family.
“Like most people, cancer has personally affected my life. My mother is a
two-time survivor and unfortunately more of my family and friends have been
touched by this tragic disease. That’s why I am honored to support Stand Up To
Cancer and their collaboration with MasterCard’s ‘Dig In and Do Good’
campaign,” said Eric Stonestreet. “Together, we can make a difference in the
fight against cancer.”
“Through the Dig In and Do Good campaign, raising funds for cancer research is
as easy as eating lunch with your colleagues or having dinner with your
family,” said Stand Up To Cancer co-founder and CFA member Rusty Robertson.
“We are so incredibly grateful for MasterCard’s incredible continuing
commitment to help eradicate this disease.”
“The ‘Dig In and Do Good’ program gives our cardholders a simple way to stand
up to cancer when they sit down for a meal and join us in support of a cause
that is personal for so many of us,” said Alfredo Gangotena, Chief Marketing
Officer, MasterCard. “It’s an extension of our commitment to give our
cardholders meaningful and unique ways to make a difference while going about
their daily lives and doing the things they enjoy.”
An All-Star Celebration
Leading into MLB All-Star Week, MasterCard launched the “Dig In and Do Good”
campaign last night in New York City at the MLB Fan Cave with an evening
charity event hosted and curated by Chef Marcus Samuelsson. Joined by Stand Up
To Cancer ambassadors, scientists and doctors, MasterCard and Stand Up To
Cancer celebrated the launch toward reaching our $4MM fundraising goal.
With the help of MLB mascots Mr. Met & the Phillie Phanatic, a ceremonial ‘Dig
In & Do Good’ swipe will debut during the 2013 Chevrolet Home Run Derby and
will air during the broadcast on ESPN along with a rivals breaking bread :30
spot. They will re-air in the 2013 MLB All-Star Game and in select MLB
stadiums and broadcasts across the country throughout the baseball season.
MasterCard is an official sponsor of Major League Baseball and the MLB
#DoGood and Help Spread the Word
To support the initiative, MasterCard is encouraging consumers to join the
movement and help spread the word by:
*Sharing Socially/Booking A Table: Consumers can get their friends, family
and co-workers involved in MasterCard’s support of Stand Up To Cancer by
sharing their commitment to join the effort across their personal social
media channels and/or making a restaurant reservation via
mastercard.com/dogood and inviting friends on Facebook or LinkedIn to dine
out with them.
*Checking In When Eating Out: MasterCard and Foursquare have partnered to
remind people when they check into restaurants and dining establishments
in the US that when they pay with MasterCard they’re helping to support
Stand Up To Cancer.
*Enabling Direct Donations: MasterCard and Chirpify are partnering to offer
the first ever in-stream hashtag donation campaign. Consumers will be able
to donate with their MasterCard card directly to Stand Up To Cancer via
Twitter, Facebook and Instagram, enabled by Chirpify.
The collaborative campaign represents MasterCard’s continued dedication to
cancer research. To date, MasterCard collaborations with SU2C have raised more
than $12 million for the cause. The donations driven by MasterCard’s generous
cardholders have helped provide support to Stand Up To Cancer and the
translational cancer research it funds.
*Certain terms and conditions apply: From July 12 – September 28, 2013,
MasterCard will donate up to up to $4 million to Stand Up To Cancer. $.01 per
qualifying restaurant transactions of $10 or more and $.02 for each MasterCard
PayPass transaction made at a PayPass enabled restaurant. The promotion
applies to U.S. qualifying restaurant purchases made by MasterCard consumer
and small business cardholders with MasterCard cards issued by U.S. financial
institutions. Stand Up To Cancer is a program of the Entertainment Industry
Foundation (EIF), a 501(c)3 tax-exempt organization. EIF meets all 20 BBB
Charity Standards. Stand Up To Cancer and the Stand Up To Cancer Brand Mark
are registered trademarks of the Entertainment Industry Foundation
MasterCard, the MasterCard Brand Mark, PayPass and Priceless are registered
trademarks and Dig In & Do Good is a trademark of MasterCard International
Incorporated. ©2013 MasterCard.
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the
global payments industry. We operatethe world’s fastest payments processing
network, connecting consumers, financial institutions, merchants, governments
and businesses in more than 210 countries and territories. MasterCard’s
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traveling, running a business and managing finances – easier, more secure and
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About Stand Up To Cancer
Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation
(EIF), a 501(c)(3) charitable organization, and was established in 2008 by
film and media leaders who utilize the industry’s resources to engage the
public in supporting a new, collaborative model of cancer research, and to
increase awareness about progress being made in the fight against the disease.
SU2C raises funds to accelerate the pace of research that will get new
therapies to patients quickly and save lives now. As SU2C’s scientific
partner, the American Association for Cancer Research (AACR) and a Scientific
Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct
rigorous, competitive review processes to identify the best research proposals
to recommend receiving funding, oversee grants administration, and provide
expert review of research progress.
Current members of the SU2C Council of Founders and Advisors (CFA) include
Talk Show Host, Journalist and well-known Cancer Advocate Katie Couric; Sherry
Lansing, Chairperson of the Entertainment Industry Foundation’s Board of
Directors and Founder of the Sherry Lansing Foundation; EIF President and CEO
Lisa Paulsen; EIF Senior Vice President Kathleen Lobb; Rusty Robertson and Sue
Schwartz of the Robertson Schwartz Agency; Pamela Oas Williams, President of
Laura Ziskin Productions and Executive Producer of Stand Up To Cancer’s
In-house Production Team, and Nonprofit Executive Ellen Ziffren. All current
members of the CFA were co-producers of the 2012 televised special. The late
co-founder Laura Ziskin executive produced both the Sept. 5, 2008, and Sept.
10, 2010, broadcasts. SU2C was formally launched on May 27, 2008. Sung
Poblete, Ph.D., R.N., has served as SU2C’s president and CEO since 2011.
Sarah Ely, (914) 249-6714
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