bwin Signs Juventus as New Digital Partner

bwin Signs Juventus as New Digital Partner 
LONDON, ENGLAND -- (Marketwired) -- 07/12/13 --  
Editors Note: There are two photos associated with this press
release. 
bwin.party and Juventus have today announced a new strategic
partnership which sees the bwin brand become the official online
gaming and betting partner of the Italian footballing giant. 
The partnership with the Serie A Champions, which runs for three
seasons, will boost the profile of the bwin brand in Italy, Europe's
third largest real money gaming market and reinforces bwin's position
as Europe's leading sports betting brand in football.  
The sponsorship package positions bwin at the centre of the
promotional activities of Italy's most successful club and includes a
series of initiatives dedicated to the fans, totally integrated in
the digital and social Juventus platform along with the development
of on and off-line co-branding activities, stadium branding and
access to players for marketing campaigns. 
With the new digital partnership, Juventus becomes the latest member
of Europe's football royalty to join forces with bwin, a group of
partners which already includes Manchester United, Real Madrid and
Bayern Munich. These sponsorships offer bwin customers unparalleled
football experiences, which in the past year have included the
opportunity for fans to play at Old Trafford; go backstage at the
Bernabeu; and fly with the Bayern Munich squad to a Champions' League
fixture.  
The Juventus partnership reflects an evolution in bwin.party's
sponsorship strategy with an increased focus on social media and
social gaming, online and mobile integration, as well as exploiting
the Group's extensive content and media rights catalogue. The 2013-14
season is set to see the addition of more teams, details will be
announced in the coming weeks. 
To celebrate today's announcement, bwin has created a unique raffle
named 'Estate bianconera' (literally 'black and white Summer'). From
12 July to 18 August, fans will have the chance to win two season
tickets to all of Juventus' 2013-14 home games, as the club bids for
a third consecutive league title. To take part, all fans need to do
is place a EUR10 'yes forecast' to the question "Will Juventus
complete the double by winning the Serie A League and Coppa Italia
Championship in 2013-2014?" from a new or existing bwin account on
www.bwin.it/juventus.  
Welcoming the deal, Norbert Teufelberger, bwin.party's CEO said: 
"We are proud to be partnering with Juventus, one of the world's most
successful and renowned clubs. Working with the greatest names in
football is all part of our strategy to offer customers a premium
gaming experience with great and unique content." 
Giuseppe Marotta, Juventus CEO added:  
"This new partnership is a part of the internationalisation strategy
that Juventus started. Being together with other top football teams
in Europe makes us very proud and encourages us to continue our work
with more and more passion." 
About bwin.party 
bwin.party digital entertainment plc (LSE:BPTY), the global online
gaming company was formed from the merger of bwin Interactive
Entertainment AG and PartyGaming Plc on 31 March 2011. Incorporated,
licensed and regulated in Gibraltar, the Group also has licences in
France, Italy, Belgium Spain. Schleswig-Holstein in Germany and
Denmark. With offices in Europe, India, Israel and the US, the Group
generated total pro forma revenue in 2012 of EUR801.6m and pro forma
Clean EBITDA of EUR164.9m. bwin.party commands leading market
positions in each of its four key product verticals: sports betting,
poker, casino and bingo with some of the world's biggest online
gaming brands including bwin, PartyPoker, PartyCasino and Foxy Bingo. 
In addition to Juventus, bwin's sponsorship portfolio includes
digital partnerships with Manchester United, Real Madrid and Bayern
Munich as well as sponsorships of MotoGP and of basketball, through
our long-standing relationships with Euroleague and FIBA, the world
governing body. 
The Group's scale, technology and strong portfolio of games
collectively differentiate its customer offer from those of its
competitors. bwin.party is a constituent member of the FTSE 250 Index
and the FTSE4Good Index Series, which identifies companies that meet
globally recognised corporate responsibility standards. For more
information about bwin.party, visit: www.bwinparty.com. 
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Contacts:
Contacts:
bwin.party digital entertainment plc
Investors
Peter Reynolds
+44 (0) 20 7337 0100 
Media
John Shepherd
+44 (0) 20 7337 0100 
Press office bwin Italia
Erika Del Largo
+39 02 43913000 
Juventus Football Club
Press Office:
Gabriella Ravizzotti
+39 011 6563436