Inman News Names Trulia CEO Pete Flint Innovator of the Year

  Inman News Names Trulia CEO Pete Flint Innovator of the Year

 Award honors person who pushed real estate industry forward by improving the
                             real estate process

Business Wire

SAN FRANCISCO -- July 12, 2013

Trulia, Inc. (NYSE: TRLA), a leading online marketplace for home buyers,
sellers, renters, and real estate professionals, today announced that company
CEO, Pete Flint, has been named the Innovator of the Year by Inman News, a
leading real estate industry news source.

“I remember attending my first Real Estate Connect when I was still a student.
Brad graciously let me attend for free and I helped out as an usher,” said
Pete Flint, CEO of Trulia, Inc. “I’m grateful for the doors he opened for me
personally and for the industry as a whole. As we move into a new era in real
estate we have an amazing opportunity to use new technologies to improve the
industry and ultimately enhance the human connection between professionals and
their customers.”

“Pete is a true innovator. We never know what is coming next but we count on
Pete to push the industry forward,” said Brad Inman. “I met Pete when Trulia
was just an idea and it is amazing what he has accomplished in such a short
period of time. We’re excited to name him Inman News Innovator of the Year, he
embodies the spirit of the award.”

Trulia Innovation in 2013

During 2013 Trulia has continued its heritage of innovation with the launch of
Trulia Suggests, a personalized, photo-centric way for consumers to discover
homes they might like. Users can refine their suggestions in real-time by
‘following’ and ‘liking’ homes that appeal to them, or ‘hiding’ those that are
not a fit.

In May, Trulia announced a definitive agreement to acquire Market Leader, Inc.
to strengthen its product offerings for the real estate industry. This
transformative deal will enable Trulia to help brokerages and franchisors
accelerate the productivity of their agents by offering them the most
comprehensive end-to-end solution in real estate via web and mobile devices.

Just this week, Trulia announced a new find an agent directory that makes it
easy to search for and find the right real estate agent with at-a-glance
results and the option to filter searches based on relevant experience. For
real estate professionals, the new directory provides the opportunity to stand
out to potential clients with a Trulia agent profile that demonstrates their
local knowledge and connects them with more consumers.

Past Innovations

Trulia has been building new technology to help consumers find the right place
to live and connect them with real estate professionals since it was founded
in 2005. In 2007, Trulia built the Trulia Community, which has since become
the largest real estate community on the web. In 2008, Trulia released the
first iPhone real estate app with nationwide coverage. Today Trulia has 14
mobile apps including dedicated apps for consumers and professionals across
all the major mobile platforms, such as iOS and Android.

Trulia launched its rentals offering in 2010 and has seen rapid growth in
traffic and leads from this side of the business ever since.

The success of Trulia’s mobile apps continues to grow. In 2012 Trulia launched
the only dedicated mobile ad product in the industry, which continues to be a
powerful way for real estate professionals to reach home buyers and sellers on
mobile devices, who are more engaged and more likely to send leads.


Trulia (NYSE: TRLA)  gives home buyers, sellers, owners, and renters the
inside scoop on properties, places, and real estate professionals. Trulia has
unique info on the areas people want to live that can't be found anywhere
else: users can learn about agents, neighborhoods, schools, crime, commute
times, and even ask the local community questions. Real estate professionals
use Trulia to connect with millions of transaction-ready buyers and sellers
each month via our hyper-local advertising services, social recommendations,
and top-rated mobile real estate apps. Trulia is headquartered in downtown San
Francisco. Trulia is a registered trademark of Trulia, Inc.


Trulia, Inc.
Matt Flegal, 415-400-7307
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